Systems, methods, and computer-readable media are disclosed for identifying customers having associated opportunities for improved growth and/or profitability with respect to product or service offerings and determining investment solutions that enhance the probability that the customers transition to the higher growth/profitability opportunities. Prior customer transactions are segmented based on segmentation criteria and used to generate a transaction graph. The nodes of the transaction graph represent the segmented transactions and client transaction paths between the nodes represent potential customer life-cycle trajectories. The transaction graph can be used to identify high-value penetration opportunities.