A processor distributes memory timing parameters and data among different memory modules based upon memory access patterns. The memory access patterns indicate different types, or classes, of data for an executing workload, with each class associated with different memory access characteristics, such as different row buffer hit rate levels, different frequencies of access, different criticalities, and the like. The processor assigns each memory module to a data class and sets the memory timing parameters for each memory module according to the module's assigned data class, thereby tailoring the memory timing parameters for efficient access of the corresponding data.