A method of producing a hot press-formed product, in which a die includes a hard layer having a skewness (Rsk), as measured in a direction from the outside of a die hole toward an inside of the die hole, of from −5.0 to 1.2, and a hardness Hv_Die of from HV 1,000 to 1,800, over the entirety of a region of a steel sheet contact surface that is adjacent to a die shoulder portion. The steel sheet contact surface is a surface located outside of the die hole and configured to contact a hot-dip galvannealed steel sheet that is to be subjected to hot press forming.