A metal surface is now described having enhanced adhesion of subsequently applied coatings. The substrate metal of the article, such as a valve metal as represented by titanium, is provided with a highly desirable surface characteristic for subsequent coating application. This can be achieved by a plasma sprayed coating of well defined surface morphology, the plasma spraying being with one or more metals usually valve metals. The metal of the coating may be the same or different from the metal of the substrate. Subsequently applied coatings, by penetrating into the coating of well defined surface morphology, and desirably locked onto the resulting metal article an provide enhanced lifetime even in rugged commercial environments.