An arrangement for charging successive pockets on a conveyor path of an insetting machine with inset products with a given edge first. A sheet feeder disposed to convey the inset products approximately perpendicular to a conveying direction of the insetting machine is provided. Above the pockets a conveyor segment ends that is disposed downstream of the sheet feeder. The conveyor segment is formed by two endless adjacent flat belts and conveys the inset products from the sheet feeder to the pockets of the insetting machine. The inset products are grasped between respective conveying surfaces of the flat belts. Deflector rollers circulate the flat belts.