An exhaust gas purification system includes a particulate filter, a sensor that detects a filter differential pressure and a controller that controls regeneration of the particulate filter. The controller is programmed to execute a control for burning particulate accumulated on the particulate filter, determine whether regeneration of the particulate filter is completed, detect, in cooperation with the sensor, a filter differential pressure immediately after it is determined that regeneration of the particulate filter is completed, and estimate an ash accumulation amount based on the detected filter differential pressure. An exhaust gas purification method is also provided.