Methods, systems, and computer programs for delivering supplemental content within streamed media are provided. In one embodiment, a method includes receiving a request at a client for a media segment, which includes a plurality of video frames. Further, a stream of the media segment to the client from a media server is obtained and supplemental content (SC) is accessed from storage in the client or from an SC server. The access of the SC from the SC server can be performed before receiving the request, or while obtaining the stream, or after the stream has been obtained. Further, the method includes combining the media segment with the SC at the client, which inserts the SC to add or augment video frames from the media segment. The combination is then displayed to the user.