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    Dynamic insertion of cinematic stage props in program content
    1.
    发明授权
    Dynamic insertion of cinematic stage props in program content 有权
    在节目内容中动画插入电影舞台道具

    公开(公告)号：US08566865B2

    公开(公告)日：2013-10-22

    申请号：US11371215

    申请日：2006-03-07

    Applicant: Gary Zalewski ,  Riley R. Russell

    Inventor： Gary Zalewski ,  Riley R. Russell

    IPC: G06F13/00 ,  G06F3/00

    CPC classification number: H04N21/812 ,  G06Q30/02 ,  G11B27/036 ,  H04N21/478

    Abstract: Dynamically replaceable assets are inserted in program content and may be used for the insertion of cinematic stage props therein. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying locations in the content where the assets can be inserted, establishing the assets in the identified locations, determining location and visual effects information for each asset, and creating a reference file that includes the location and the visual effects information associated with each asset. A value may be determined for each asset or advertisers may bid on the assets to yield additional advertising revenue channel for the content. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.

    Abstract translation: 动态可替换资产插入节目内容，可用于在其中插入电影舞台道具。 这样的资产可以用于广告目的，因为不同产品和服务的图像可以插入其中并且可以经由网络改变。 可以通过识别可插入资产的内容中的位置，在识别的位置建立资产，确定每个资产的位置和视觉效果信息，以及创建包括位置和视觉效果信息的参考文件来创建这样的资产 与每个资产相关联。 可以为每个资产确定价值，或者广告客户可以对资产进行出价，以产生内容的额外广告收入渠道。 可以通过将内容和用于将资产插入到内容中的参考信息指定参数进行播放来播放内容。 可以通过网络获得诸如产品图像的替换图像。 可以使用视觉效果信息来修改每个替换图像的视觉外观，使得插入的对象看起来像是原始场景的一部分一样自然。

    ADVERTISEMENT ROTATION
    2.
    发明申请
    ADVERTISEMENT ROTATION 有权
    广告旋转

    公开(公告)号：US20110307339A1

    公开(公告)日：2011-12-15

    申请号：US13191398

    申请日：2011-07-26

    Applicant: Riley R. Russell ,  Glen van Datta ,  Gary Zalewski

    Inventor： Riley R. Russell ,  Glen van Datta ,  Gary Zalewski

    IPC: G06Q30/00

    CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0207

    Abstract: A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.

    Abstract translation: 提供了一种通过网络传送内容的系统和方法。 内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。 辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。 递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。 本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。 还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

    Advertisement rotation
    3.
    发明授权
    Advertisement rotation 有权
    广告轮换

    公开(公告)号：US09015747B2

    公开(公告)日：2015-04-21

    申请号：US13191398

    申请日：2011-07-26

    Applicant: Riley R. Russell ,  Glen van Datta ,  Gary Zalewski

    Inventor： Riley R. Russell ,  Glen van Datta ,  Gary Zalewski

    IPC: H04N7/10 ,  H04N7/025 ,  G06Q30/02

    CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0207

    Abstract: A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.

    Abstract translation: 提供了一种通过网络传送内容的系统和方法。 内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。 辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。 递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。 本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。 还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

    Advertisement Rotation
    5.
    发明申请
    Advertisement Rotation 有权
    广告轮换

    公开(公告)号：US20090083788A1

    公开(公告)日：2009-03-26

    申请号：US12190323

    申请日：2008-08-12

    Applicant: Riley R. Russell ,  Glen van Datta ,  Gary Zalewski

    Inventor： Riley R. Russell ,  Glen van Datta ,  Gary Zalewski

    IPC: H04N7/025 ,  G06Q30/00

    CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0207

    Abstract: A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.

    Abstract translation: 提供了一种通过网络传送内容的系统和方法。 内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。 辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。 递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。 本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。 还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

    Advertisement rotation
    6.
    发明授权
    Advertisement rotation 有权
    广告轮换

    公开(公告)号：US08645992B2

    公开(公告)日：2014-02-04

    申请号：US12190323

    申请日：2008-08-12

    Applicant: Riley R. Russell ,  Glen van Datta ,  Gary Zalewski

    Inventor： Riley R. Russell ,  Glen van Datta ,  Gary Zalewski

    IPC: H04N7/10 ,  H04N7/025

    CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0207

    Abstract: A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.

    Abstract translation: 提供了一种通过网络传送内容的系统和方法。 内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。 辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。 递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。 本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。 还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

    Dynamic replacement of cinematic stage props in program content
    7.
    发明授权
    Dynamic replacement of cinematic stage props in program content 有权
    在节目内容中动态更换电影舞台道具

    公开(公告)号：US08549554B2

    公开(公告)日：2013-10-01

    申请号：US11371367

    申请日：2006-03-07

    Applicant: Gary Zalewski ,  Riley R. Russell

    Inventor： Gary Zalewski ,  Riley R. Russell

    IPC: H04N7/10 ,  H04N7/025 ,  H04N9/74 ,  H04N5/272

    CPC classification number: G09G5/377 ,  H04N5/2723 ,  H04N7/17318 ,  H04N21/234318 ,  H04N21/2547 ,  H04N21/4331 ,  H04N21/44016 ,  H04N21/4725 ,  H04N21/8583

    Abstract: Stage props, such as consumer products, in legacy program content are replaced with dynamically replaceable assets. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying props in the content for replacement, determining location and visual effects information for each identified prop, and creating a reference file that includes the content and the location and the visual effects information associated with each identified prop. A value may be determined for each asset or advertisers may bid on the assets to yield additional advertising revenue channel for the content. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.

    Abstract translation: 遗产计划内容中的阶段道具，如消费者产品被动态可替换资产所取代。 这样的资产可以用于广告目的，因为不同产品和服务的图像可以插入其中并且可以经由网络改变。 可以通过在内容中识别用于替换的道具，确定每个识别的道具的位置和视觉效果信息以及创建包括与每个识别的道具相关联的内容和位置以及视觉效果信息的参考文件来创建这样的资产。 可以为每个资产确定价值，或者广告客户可以对资产进行出价，以产生内容的额外广告收入渠道。 可以通过将内容和用于将资产插入到内容中的参考信息指定参数进行播放来播放内容。 可以通过网络获得诸如产品图像的替换图像。 可以使用视觉效果信息来修改每个替换图像的视觉外观，使得插入的对象看起来像是原始场景的一部分一样自然。

    GIFT CARD SYSTEM CAPABLE OF RESTRICTING TRANSACTIONS TO PREDESIGNATED ITEMS
    9.
    发明申请
    GIFT CARD SYSTEM CAPABLE OF RESTRICTING TRANSACTIONS TO PREDESIGNATED ITEMS 审中-公开
    允许限制对预定项目进行交易的礼品卡系统

    公开(公告)号：US20080048023A1

    公开(公告)日：2008-02-28

    申请号：US11467117

    申请日：2006-08-24

    Applicant: Riley R. Russell ,  Gary M. Zalewski

    Inventor： Riley R. Russell ,  Gary M. Zalewski

    IPC: G06K5/00 ,  G06Q40/00

    CPC classification number: G06Q20/28 ,  G06Q20/342 ,  G06Q20/40 ,  G06Q30/06 ,  G07F7/025

    Abstract: A gift card, debit card, or similar instrument and an associated system are capable of restricting purchase transactions to predesignated authorized merchandise or excluding from purchase transactions predesignated unauthorized merchandise. To facilitate this an account that does not permit one or more items or services to be purchased using the account may be established in an account system. The account system receives identification information for an item or service requested for purchase, and the system also receives identification information for the account requested to be used to pay for at least a portion of the item or service requested for purchase. The system determines whether or not the item or service requested for purchase is authorized for purchase using the account. If not, the system denies the use of the account to pay for any portion of the item or service requested for purchase. The scope of the items and/or services authorized for purchase with the card may be set and modified online.

    Abstract translation: 礼品卡，借记卡或类似的工具和相关系统能够限制购买交易到预先指定的授权商品，或排除购买交易预先指定的未经授权的商品。 为了便于此，可以在帐户系统中建立不允许使用该帐户购买一个或多个项目或服务的帐户。 帐户系统接收要求购买的物品或服务的识别信息，并且系统还接收请求用于支付要求购买的物品或服务的至少一部分的帐户的识别信息。 该系统确定使用该帐户是否授权要购买的商品或服务进行购买。 如果没有，则系统拒绝使用该帐户来支付要求购买的物品或服务的任何部分。 使用卡片授权购买的物品和/或服务的范围可以在线设置和修改。

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