Supported noble metal-comprising catalysts which can be obtained by a1) application of a noble metal compound, optionally in admixture with additives acting as promoters, to a support material, then drying, and a2) application of a reducing agent to a support material, then drying, wherein steps a1) and a2) are repeated simultaneously or in alternating turns, or wherein either of the compounds is applied entirely and then the other one is applied entirely, b) optionally afterwards drying of the resulting product, and c) subsequent calcination, its use, especially for oxidative dehydrogenation and a process for producing it.