Invention Grant
- Patent Title: Selecting advertising for presentation with digital content
- Patent Title (中): 选择使用数字内容进行演示的广告
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Application No.: US14940616Application Date: 2015-11-13
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Publication No.: US09530152B2Publication Date: 2016-12-27
- Inventor: Joshua N. Kramer , Cameron S. Janes
- Applicant: Amazon Technologies, Inc.
- Applicant Address: US WA Seattle
- Assignee: Amazon Technologies, Inc.
- Current Assignee: Amazon Technologies, Inc.
- Current Assignee Address: US WA Seattle
- Agency: Thomas | Horstemeyer, LLP
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025 ; G06Q30/02 ; H04N21/81 ; H04N7/173 ; H04N7/16 ; H04N21/235 ; H04N21/435 ; H04N21/45 ; H04N21/24 ; H04N21/2547 ; H04N21/258 ; H04N21/2668 ; H04N21/442 ; H04N21/478
Abstract:
Disclosed are various embodiments for selecting advertising for presentation to users in association with digital content items. Characteristics of a user are determined based at least in part on historical data that associates the user with one or more items. An advertisement is selected from an inventory of advertisements for presentation in association with a digital content item requested by the user. The advertisement is selected based at least in part on a highest value placed on the characteristics of the user by an advertiser.
Public/Granted literature
- US20160071151A1 SELECTING ADVERTISING FOR PRESENTATION WITH DIGITAL CONTENT Public/Granted day:2016-03-10
Information query
