公开(公告)号：US20160071151A1

公开(公告)日：2016-03-10

申请号：US14940616

申请日：2015-11-13

Applicant: Amazon Technologies, Inc.

Inventor： Joshua N. Kramer ,  Cameron S. Janes

IPC: G06Q30/02 ,  H04N21/2668 ,  H04N21/442 ,  H04N21/81

CPC classification number: G06Q30/0255 ,  G06Q30/0275 ,  H04N7/165 ,  H04N7/17318 ,  H04N21/235 ,  H04N21/2408 ,  H04N21/2547 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/435 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/47815 ,  H04N21/812 ,  H04N21/814

Abstract: Disclosed are various embodiments for selecting advertising for presentation to users in association with digital content items. Characteristics of a user are determined based at least in part on historical data that associates the user with one or more items. An advertisement is selected from an inventory of advertisements for presentation in association with a digital content item requested by the user. The advertisement is selected based at least in part on a highest value placed on the characteristics of the user by an advertiser.

Abstract translation: 公开了用于选择与数字内容项目相关联地呈现给用户的广告的各种实施例。 至少部分地基于将用户与一个或多个项目相关联的历史数据确定用户的特征。 从与用户请求的数字内容项目相关联的广告的清单中选择广告。 该广告至少部分地基于广告主对用户的特征的最高值进行选择。

公开(公告)号：US09530152B2

公开(公告)日：2016-12-27

申请号：US14940616

申请日：2015-11-13

Applicant: Amazon Technologies, Inc.

Inventor： Joshua N. Kramer ,  Cameron S. Janes

IPC: H04N7/10 ,  H04N7/025 ,  G06Q30/02 ,  H04N21/81 ,  H04N7/173 ,  H04N7/16 ,  H04N21/235 ,  H04N21/435 ,  H04N21/45 ,  H04N21/24 ,  H04N21/2547 ,  H04N21/258 ,  H04N21/2668 ,  H04N21/442 ,  H04N21/478

CPC classification number: G06Q30/0255 ,  G06Q30/0275 ,  H04N7/165 ,  H04N7/17318 ,  H04N21/235 ,  H04N21/2408 ,  H04N21/2547 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/435 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/47815 ,  H04N21/812 ,  H04N21/814

Abstract: Disclosed are various embodiments for selecting advertising for presentation to users in association with digital content items. Characteristics of a user are determined based at least in part on historical data that associates the user with one or more items. An advertisement is selected from an inventory of advertisements for presentation in association with a digital content item requested by the user. The advertisement is selected based at least in part on a highest value placed on the characteristics of the user by an advertiser.

Abstract translation: 公开了用于选择与数字内容项目相关联地呈现给用户的广告的各种实施例。 至少部分地基于将用户与一个或多个项目相关联的历史数据确定用户的特征。 从与用户请求的数字内容项目相关联的广告的清单中选择广告。 该广告至少部分地基于广告主对用户的特征的最高值进行选择。