An Internet Protocol television (IPTV) server includes: a subscriber file managing module configured to store a subscriber file of a recorded program, where the subscriber file of the recorded program includes advertisement information in the recorded program; a controlling module configured to obtain a playback request of the recorded program or an advertisement playback policy request of the recorded program, obtain the advertisement information in the recorded program from the subscriber file managing module according to the playback request or the advertisement playback policy request, obtain an advertisement playback policy from an advertisement managing module according to the advertisement information, and send the advertisement playback policy to the subscriber terminal; and the advertisement managing module configured to determine the advertisement playback policy of the recorded program according to the advertisement information sent by the controlling module and a preset policy, and send the advertisement playback policy to the controlling module.