In an embodiment, an apparatus includes a processor including logic to determine from data received from one or more sensors, whether the apparatus is in physical contact with a user. The logic is further to set a power management policy of the apparatus based on a processor context, where the processor context is determined based at least in part on whether the apparatus is in physical contact with the user, and where the power management policy is used by the logic to determine a level of power consumption at which to operate the processor. Other embodiments are described and claimed.