Techniques for transmitted data through a USB port using a PCIe protocol are described herein. In one example, a method includes detecting a coupling of an apparatus and a PCIe compatible device via a Type-C connector and sending at least one vendor defined message to the PCIe compatible device. The method can also include receiving an alternate mode indicator corresponding to a data transfer via a PCIe protocol and sending an enter mode command to the PCIe compatible device to enable the data transfer between the apparatus and the PCIe compatible device via the PCIe protocol. Furthermore, the method can include transferring data between the apparatus and the PCIe compatible device via the Type-C connector with the PCIe protocol.