公开(公告)号：EP1743291A2

公开(公告)日：2007-01-17

申请号：EP05731528.5

申请日：2005-03-30

申请人： Google, Inc.

发明人： COIT, Kristin ,  CROW, Karen ,  KAREN, Alana ,  MUTLU, Emel

IPC分类号： G06Q10/00

CPC分类号： G06Q30/02 ,  G06Q30/0263

摘要： Large groups of Web ads may, at least in part, be approved automatically. A subset of a group of ads is selected, and a manual review process is used to determine which ads in the subset are not acceptable, and perhaps the reasons for the disapprovals. A distrust score may then be determined using the ads in the subset that were disapproved. The distrust score may also use the reasons for disapproval. The distrust score may then be compared with a predetermined threshold. If the distrust score is less than the threshold, the ads in the group may be accepted. If the distrust score is equal to or greater than the threshold, the ad group is not automatically accepted.

摘要翻译： 大量的网络广告可能至少部分被自动批准。 选择一组广告的子集，并使用手动审核流程来确定该子集中哪些广告不可接受，也可能是拒批原因。 然后可以使用被拒登的子集中的广告来确定不信任评分。 不信任评分也可能使用不赞成的原因。 然后可以将不信任评分与预定阈值进行比较。 如果不信任评分小于阈值，则可以接受该组中的广告。 如果不信任评分等于或大于阈值，则广告组不会被自动接受。

公开(公告)号：EP1543466A4

公开(公告)日：2006-10-04

申请号：EP03797496

申请日：2003-09-07

申请人： NDS LTD

发明人： WALD STEPHANIE ,  TSURIA YOSSI ,  RICHARDSON DAVID ,  HIBSHOOSH ELIPHAZ ,  DEUTSCH JOSEPH ,  ATLOW SHABTAI

IPC分类号： G06Q30/00 ,  G06F17/60

CPC分类号： G06Q30/0209 ,  G06Q10/0637 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0248 ,  G06Q30/0251 ,  G06Q30/0257 ,  G06Q30/0261 ,  G06Q30/0263 ,  G06Q30/0267 ,  G06Q30/0274 ,  G06Q30/0601

摘要： An advertising control method is described. The method includes receiving an advertisement identification message (AIM) (127) at a first mobile device (125), sending the AIM from the first mobile device to a content display unit (CDU) and storing the AIM in the CDU, selecting at least one content item from among a plurality of content items based, at least in part, on at least one stored AIM, the stored AIM being stored in the CDU, and displaying the selected content item on the CDU. Related apparatus and methods are also described.

公开(公告)号：EP1552360A2

公开(公告)日：2005-07-13

申请号：EP03759523.8

申请日：2003-09-24

申请人： Google Inc.

发明人： DEAN, Jeffrey, A. ,  HARIK, Georges, R. ,  BUCHEIT, Paul

IPC分类号： G06F1/00

CPC分类号： G06Q30/0256 ,  G06F17/30705 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0251 ,  G06Q30/0263 ,  Y10S707/944

摘要： The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.

公开(公告)号：EP1272964A1

公开(公告)日：2003-01-08

申请号：EP01993894.3

申请日：2001-11-09

申请人： G-Plan, Inc.

发明人： SUZAKI, Ken ,  HAYASHI, Kazuhiro

IPC分类号： G06F17/60

CPC分类号： G06Q30/02 ,  G06Q30/0222 ,  G06Q30/0226 ,  G06Q30/0236 ,  G06Q30/0263

摘要： According to this invention, it is possible for a general server to manage, by using an Internet, point distribution between virtual shops belonging to different local servers without imposing any complicated works on the local servers, and for a customer to make a shopping at more virtual shops than would be possible if the local network to which the customer belongs remained independent. According to this invention, a local server's web site communication system (10) manages/handles point distribution service on behalf of individual virtual shops under its coverage, and, when a customer receives a point from a shop in its network, receives his/her ID signal, date when he/she received the point, and the ID of the shop which published the point, and transmits those data to a general server. The customer (via a cellular phone or a small, general-purpose computer) receives a point after a purchase at a virtual shop in the local network through the intervention of the local server's web site communication system (10), and uses the point for a next purchase at another shop belonging to another local network. A general server's web site communication system (4) receives point data from involved local servers' web site communication systems (10), and determines the points published and received for the two shops, and calculates the subtractions for storage.