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    Electronic content distribution and exchange system
    85.
    发明公开
    Electronic content distribution and exchange system 审中-公开
    系统和系统

    公开(公告)号：EP2270732A1

    公开(公告)日：2011-01-05

    申请号：EP10185765.4

    申请日：2003-01-08

    申请人： TiVo, Inc.

    发明人： Barton, James M.

    IPC分类号： G06Q30/00

    CPC分类号： H04N21/443 ,  G06Q30/02 ,  H04N7/025 ,  H04N7/162 ,  H04N21/2543 ,  H04N21/25816 ,  H04N21/4147 ,  H04N21/4331 ,  H04N21/4334 ,  H04N21/4382 ,  H04N21/44222 ,  H04N21/4788

    摘要： A method comprises receiving a request from a particular device for an electronic content; identifying a registered owner of the particular device; determining whether the registered owner, of the particular device, is also a registered owner of a license for the electronic content; and in response to determining that the registered owner, of the particular device, is also the registered owner of the license for the electronic content, making the electronic content available for download by the particular device. The invention further comprises an apparatus, a computer readable storage medium, and a use of a computer system.

    摘要翻译： 一种方法包括从特定设备接收关于电子内容的请求; 识别特定设备的注册所有者; 确定特定设备的注册所有者是否也是电子内容的许可证的注册所有者; 并且响应于确定特定设备的注册所有者也是电子内容的许可证的注册所有者，使得电子内容可供特定设备下载。 本发明还包括一种装置，计算机可读存储介质和计算机系统的用途。

    Closed caption tagging system
    87.
    发明公开
    Closed caption tagging system 有权
    Markierungsystem mit Markierungen im Untertitelungssignal

    公开(公告)号：EP2200296A2

    公开(公告)日：2010-06-23

    申请号：EP10159416.6

    申请日：2000-09-20

    申请人： TiVo, Inc.

    发明人： Barton, James M. ,  Smith, Kevin ,  Chamberlin, David ,  Look, Howard

    IPC分类号： H04N5/92

    CPC分类号： H04N9/79 ,  G11B27/034 ,  G11B27/105 ,  G11B27/28 ,  G11B27/322 ,  H04N5/445 ,  H04N5/44543 ,  H04N5/76 ,  H04N5/775 ,  H04N5/781 ,  H04N5/782 ,  H04N5/783 ,  H04N5/85 ,  H04N7/088 ,  H04N7/165 ,  H04N9/7921 ,  H04N9/8042 ,  H04N9/8063 ,  H04N9/8205 ,  H04N9/8233 ,  H04N21/235 ,  H04N21/4147 ,  H04N21/4305 ,  H04N21/4325 ,  H04N21/435 ,  H04N21/44016 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/47214 ,  H04N21/4884 ,  H04N21/6543 ,  H04N21/6587 ,  H04N21/812 ,  H04N21/84 ,  H04N21/8455 ,  H04N21/8456

    摘要： A closed caption tagging system provides a mechanism for inserting tags into an audio or video television broadcast stream prior to or at the time of transmission. The tags contain command and control information that the receiver translates and acts upon. The receiver receives the broadcast stream and detects and processes the tags within the broadcast stream which is stored on a storage device that resides on the receiver. Program material from the broadcast stream is played back to the viewer from the storage device. The receiver performs the appropriate actions in response to the tags. Tags indicate the start and end points of a program segment. The receiver skips over a program segment during playback in response to the viewer pressing a button on a remote input device or it automatically skips over program segments depending on the viewer's preferences. Program segments such as commercials are automatically replaced by the receiver with new program segments that are selected based on various criteria. Menus, icons, and Web pages are displayed to the viewer based on information included in a tag. The viewer interacts with the menu, icon, or Web page through an input device with the receiver performing the associated actions. If a menu or actions requires that the viewer exits from the playback of the program material, then the receiver saves the exit point and returns the viewer back to the same exit point when the viewer has completed the interaction session. Menus and icons are used to generate leads, generate sales, and schedule the recording of programs. A one-touch recording option is provided. An icon is displayed to the viewer telling the viewer that an advertised program is available for recording at a future time. The viewer presses a single button on an input device causing the receiver to schedule the program for recording.

    摘要翻译： 闭路字幕标签系统提供了在传输之前或传输时将标签插入到音频或视频电视广播流中的机制。 标签包含接收器翻译和操作的命令和控制信息。 接收机接收广播流，并检测并处理存储在驻留在接收机上的存储设备上的广播流内的标签。 来自广播流的节目素材从存储设备播放给观众。 接收机响应标签执行适当的动作。 标签表示程序段的起点和终点。 响应于观看者按下远程输入设备上的按钮，接收机在回放期间跳过节目片段，或者根据观众的偏好自动跳过节目片段。 诸如商业广告的节目段由接收者自动替换，其中新节目片段根据各种标准进行选择。 菜单，图标和网页根据标签中包含的信息显示给观众。 观众通过输入设备与菜单，图标或网页进行交互，接收者执行相关动作。 如果菜单或动作要求观众退出节目素材的播放，则接收者保存退出点，并在观众完成交互会话时将观众返回到同一个出口点。 菜单和图标用于产生潜在客户，产生销售和计划程序的记录。 提供单触式录音选项。 向观众显示一个图标，告诉观众广告节目可用于将来的时间进行记录。 观众按下输入设备上的单个按钮，使得接收者调度用于记录的节目。

    METHOD AND APPARATUS FOR ADVERTISEMENT PLACEMENT IN A USER DIALOG ON A SET-TOP BOX
    90.
    发明公开
    METHOD AND APPARATUS FOR ADVERTISEMENT PLACEMENT IN A USER DIALOG ON A SET-TOP BOX 审中-公开
    用于在机顶盒上的用户对话中放置广告的方法和装置

    公开(公告)号：EP2052536A2

    公开(公告)日：2009-04-29

    申请号：EP06785755.7

    申请日：2006-06-26

    申请人： TiVo, Inc.

    发明人： BARTON, James ,  STEVENS, Paul ,  SANDFORD, David ,  HAYES, Robin ,  SCHMIDT, Margret

    IPC分类号： H04N5/445 ,  G06F3/00 ,  G06F13/00

    CPC分类号： H04N21/47217 ,  G06Q30/0241 ,  H04N5/76 ,  H04N5/765 ,  H04N5/775 ,  H04N5/7755 ,  H04N5/781 ,  H04N5/907 ,  H04N21/4147 ,  H04N21/432 ,  H04N21/4325 ,  H04N21/4335 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/472 ,  H04N21/482 ,  H04N21/4882 ,  H04N21/812

    摘要： Methods and apparatuses for presenting targeted advertisements to DVR users are described. After a DVR has finished playing a recorded television program, or in response to other specified events, the DVR presents a screen which comprises a 'save or delete' menu. In addition to the 'save' and 'delete' options, the menu additionally comprises other options. Each of these other options may correspond to a separate promotional item. For example, a user's selection of such an option may cause the DVR to display or play an advertisement on the user's television set. Additionally or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually purchase a product or service. The product or service advertised or offered may be one that was featured or referenced in the television program that the user was just watching.

    摘要翻译： 描述了用于向DVR用户呈现有针对性的广告的方法和装置。 在DVR完成播放录制的电视节目或响应于其他指定的事件之后，DVR呈现包括“保存或删除”菜单的屏幕。 除了“保存”和“删除”选项外，菜单还包含其他选项。 这些其他选项中的每一个可以对应于单独的促销项目。 例如，用户选择这样的选项可以使DVR在用户的电视机上显示或播放广告。 另外地或替代地，当用户选择这些其他选项时，可以使DVR显示用户界面，用户可以通过该用户界面实际购买产品或服务。 广告或提供的产品或服务可能是用户刚刚观看的电视节目中的特色或参考内容。