公开(公告)号：EP1512257A4

公开(公告)日：2005-08-31

申请号：EP03726923

申请日：2003-05-20

申请人： ACTV INC

发明人： SHEEHAN PATRICK M ,  CRISTOFALO MICHAEL G

IPC分类号： H04H20/00 ,  H04N5/00 ,  H04L27/14

CPC分类号： H04N21/8166 ,  H04N21/2362 ,  H04N21/26291 ,  H04N21/4345 ,  H04N21/4586 ,  H04N21/654

摘要： The present invention involves a system, apparatus, and method for providing private in-band data to digital set-top boxes (12) in a broadcast environment. In one example, a digital set-top box (12) conforming to the present invention includes one or more programmatic identifiers, such as a manufactures identification, a product identification, and software application identifications. On a channel and at a time, the set-top box receives a broadcast transmission of in-band update data, such as profile data or software code, with matching identifiers. Upon receipt of the broadcast transmission having matching identifiers, the in-band update data is stored in a memory (28) of the set-top box (12) or the appropriate application is modified.

摘要翻译： 本发明涉及用于在广播环境中向数字机顶盒（12）提供私有带内数据的系统，设备和方法。 在一个示例中，符合本发明的数字机顶盒（12）包括一个或多个程序标识符，诸如制造商标识，产品标识和软件应用标识。 在频道上并且一次，机顶盒接收具有匹配标识符的带内更新数据（例如简档数据或软件代码）的广播传输。 在接收到具有匹配标识符的广播传输时，带内更新数据被存储在机顶盒（12）的存储器（28）中或者适当的应用被修改。

公开(公告)号：EP1454275A4

公开(公告)日：2007-02-28

申请号：EP02734060

申请日：2002-04-26

申请人： ACTV INC

发明人： CRISTOFALO MICHAEL G

IPC分类号： G06F17/30 ,  H04N5/38 ,  H04N5/44 ,  H04N7/16 ,  H04N21/222 ,  H04N21/231 ,  H04N21/234 ,  H04N21/258 ,  H04N21/2668 ,  H04N21/4227 ,  H04N21/4415 ,  H04N21/45 ,  H04N21/462

CPC分类号： H04N21/4415 ,  H04N5/38 ,  H04N5/4401 ,  H04N7/165 ,  H04N21/222 ,  H04N21/23109 ,  H04N21/23424 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/4227 ,  H04N21/4532 ,  H04N21/4622

摘要： A system and method for providing targeted programming to a user outside of the user's home. The method of receiving at least one of a user identification (12) and a user profile (14), selecting a program (16) based at least in part on the at least one of the user identification (12) and the user profile (14), and providing a program (16) for presentation to a user outside of the user's home (18) is disclosed. A system (20) including presentation device (24) connected to a controller (26) is also disclosed. The controller (26) receives at least one of a user identification (12) and a user profile (14), obtains a program (16) based at least in part on the at least one of the user identification and the user profile and provides a program (16) to a presentation device (24) for presentation to a user (18) outside of the user's home.

公开(公告)号：EP1485848A4

公开(公告)日：2008-01-16

申请号：EP03737695

申请日：2003-02-07

申请人： ACTV INC

发明人： LIGA KEVIN ,  CRISTOFALO MICHAEL G ,  DEO FRANK P ,  GREENBERG ARTHUR L

IPC分类号： H04N5/76 ,  H04N5/765 ,  H04N5/775 ,  H04N5/781 ,  H04N5/783 ,  H04N7/084 ,  H04N7/088 ,  H04N9/804 ,  G06F17/60

CPC分类号： H04N21/8146 ,  G06Q30/0208 ,  G06Q30/0241 ,  H04N5/76 ,  H04N5/765 ,  H04N5/775 ,  H04N5/781 ,  H04N5/783 ,  H04N7/084 ,  H04N7/088 ,  H04N9/8042 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/4147 ,  H04N21/4325 ,  H04N21/435 ,  H04N21/44222 ,  H04N21/812

摘要： A method and system for displaying updated, targeted, and/or alternately formatted advertisements to a consumer. The invention may use targeted ads in conjunction with consumer profile information to reach interested consumers. The invention may further detect stale advertisements and replace them with updated advertisements having timely information. The updated advertisements are displayed in place of the stale commercials. The invention may also display alternately formatted advertisements in place of speeded-up advertisements during a fast-forward operation on a personal video recorder. Reward-based content may also be provided, wherein the content is viewable only after one or more advertisements are viewed at normal playback speed. All of these functions are operable with a personal video recorder.

公开(公告)号：EP1393561A4

公开(公告)日：2007-09-12

申请号：EP02725842

申请日：2002-04-26

申请人： ACTV INC

发明人： CRISTOFALO MICHAEL G ,  SHEEHAN PATRICK M

IPC分类号： H04N7/08 ,  H04B1/66 ,  H04H20/00 ,  H04H20/26 ,  H04H20/30 ,  H04H20/42 ,  H04H60/46 ,  H04H60/65 ,  H04N7/025 ,  H04N7/081 ,  H04N7/10 ,  H04N7/12 ,  H04N7/16 ,  H04N7/24 ,  H04N7/52 ,  H04N21/2343 ,  H04N21/2365 ,  H04N21/242 ,  H04N21/258 ,  H04N21/434 ,  H04N21/45 ,  H04N21/6543 ,  H04N21/81 ,  H04N21/845 ,  H04N21/8541 ,  H04N7/173

CPC分类号： H04N21/23424 ,  H04H20/26 ,  H04H20/30 ,  H04H20/42 ,  H04H60/46 ,  H04H60/65 ,  H04N7/165 ,  H04N21/2343 ,  H04N21/23608 ,  H04N21/2365 ,  H04N21/242 ,  H04N21/25891 ,  H04N21/4347 ,  H04N21/4532 ,  H04N21/6543 ,  H04N21/812 ,  H04N21/8456 ,  H04N21/8541

摘要： A technique for optimizing the delivery of a multiplicity of advertisements and other programming (402) is providing by trading off full-motion video (404) for other forms of high quality still images, text, graphics and audio (406). By creating a group of synchronized digital programming components (408), for example, still-frame video, audio, graphics, text, animation, and media objects, which combined (416) utilize less bandwidth than a standard digital programming segment of full-motion video with CD quality audio, a greater number of differentiable programming content options can be made available in the digital transmission stream (418). Because of the greatly expanded amount of differentiable content that can be created using the bandwidth tradeoff techniques, greater precision in targeting particular content, such as advertisements, to particular users is possible. The invention also contemplates the system requirements, both hardware and software, for a digital programming transmission center and for user's receiver, necessary to implement the bandwidth tradeoff methodology.