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    Method and apparatus for targeting of interactive virtual objects
    1.
    发明公开
    Method and apparatus for targeting of interactive virtual objects 审中-公开
    用于靶向交互式虚拟对象的方法和设备

    公开(公告)号：EP2398238A3

    公开(公告)日：2014-01-29

    申请号：EP11007278.2

    申请日：2002-10-10

    申请人： Comcast IP Holdings I, LLC

    发明人： Hendricks, John S. ,  Bonner, Alfred E. ,  McCoskey, John S. ,  Asmussen, Michael L.

    IPC分类号： H04N7/16 ,  H04N7/10 ,  H04N7/025 ,  H04N7/173 ,  H04N5/445 ,  H04N21/2668 ,  H04N21/6547 ,  H04N21/858 ,  H04N21/45

    摘要： A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. The virtual objects may be targeted based on individual subscriber information or on information related to groups of subscribers. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. An operations center or a cable headend may generate a group assignment plan that assigns the subscribers' television terminals to groups, based on factors such as area of dominant influence and household income. A retrieval plan is then generated that instructs the television terminals to select the desired virtual object for display. The television terminals record which virtual objects were displayed, and report this information to the cable headends and the operations center. The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits. Interactive virtual objects are received by the television terminal with directions on actions to be taken upon selection of the interactive virtual object. Actions may result in the initiation of processes locally at the television terminal, or communication with a remote site for the initiation of processes to be performed remotely. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.

    Method and apparatus for targeting of interactive virtual objects
    4.
    发明公开
    Method and apparatus for targeting of interactive virtual objects 审中-公开
    Verfahren und Vorrichtung zum Zielen auf interaktive virtuelle Objekte

    公开(公告)号：EP2398238A2

    公开(公告)日：2011-12-21

    申请号：EP11007278.2

    申请日：2002-10-10

    申请人： Comcast IP Holdings I, LLC

    发明人： Hendricks, John S. ,  Bonner, Alfred E. ,  McCoskey, John S. ,  Asmussen, Michael L.

    IPC分类号： H04N7/16 ,  H04N7/10 ,  H04N7/025 ,  H04N7/173 ,  H04N5/445 ,  H04N21/2668 ,  H04N21/6547 ,  H04N21/858 ,  H04N21/45

    摘要： A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. The virtual objects may be targeted based on individual subscriber information or on information related to groups of subscribers. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. An operations center or a cable headend may generate a group assignment plan that assigns the subscribers' television terminals to groups, based on factors such as area of dominant influence and household income. A retrieval plan is then generated that instructs the television terminals to select the desired virtual object for display. The television terminals record which virtual objects were displayed, and report this information to the cable headends and the operations center. The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits. Interactive virtual objects are received by the television terminal with directions on actions to be taken upon selection of the interactive virtual object. Actions may result in the initiation of processes locally at the television terminal, or communication with a remote site for the initiation of processes to be performed remotely. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.

    摘要翻译： 使用方法和装置将交互式虚拟对象定向到电视传送系统中的订户。 选择程序，并在所选程序中定义虚拟对象位置。 可用于定位的虚拟对象被分类，并且类别与订户信息相关联以确定虚拟对象的最佳定位。 可以基于个体用户信息或与订户组相关的信息来定位虚拟对象。 当程序的帧包括虚拟对象位置时，显示默认或备用虚拟对象。 虚拟对象位置可能会随着空间或时间而改变。 虚拟对象可以是交互式的，并且可以用于将订户链接到诸如因特网网站的远程位置。 运营中心或电缆前端可以根据诸如主要影响区域和家庭收入等因素，生成将用户电视终端分配给群组的群组分配计划。 然后产生指示电视终端选择所需的虚拟对象进行显示的检索计划。 电视终端记录显示哪些虚拟对象，并将该信息报告给电缆头端和操作中心。 报告的信息用于为商业广告客户生成结算，并分析观众的观看习惯。 互动虚拟对象被电视终端接收，其中指示了在选择交互式虚拟对象时要采取的动作。 动作可能导致在电视终端本地进行处理，或者与远程站点进行通信，以启动要远程执行的进程。 本发明使用上游数据接收硬件，数据库和处理硬件和软件以及电视机中的相应特征来完成这些功能。