摘要:
This invention relates to methods and systems for the broadcast and reception of targeted content. Using the systems and methods, a wide variety of different types of content can be targeted to a single client or a group of clients. The methods and systems utilize application handlers to handle different types of content. Further, the system can distribute packets with different rates depending on their priority.
摘要:
In an interactive television system, an interactive television receiver can receive a carousel (402) over a broadcast path. The broadcast server may run a carousel manager, and the carousel manager may formulate a broadcast policy to be used in constructing the carousel. The interactive television receiver may run a interface module that can process resource requests from an application program. The interface module may obtain a requested resource from the broadcast path or from a point-to-point path (406).
摘要:
The present invention provides a method and apparatus for managing the presentation and regulation of E-Commerce, content and service providers access in an interactive television environment comprising interactions between a server, a client, and a service provider. Components are provided for managing and completing a purchase or delivery of an item offered by a service provider. A purchase transaction uses client information comprising partial client information from the client and a list of purchased items. Upon receiving partial information from the client, the server retrieves corresponding additional related information within its database and transmits this retrieved data from the server, along with the list of purchased items to complete the transaction. Business Agents are provided for logging the transaction, creating an electronic receipt, logging patches, logging error events, and viewer logging. The invention further comprises a method for measuring audience behavior and response to particular events or programs and advertisement; and a method for adaptive delivery of advertisements to a client. Advertisements are scheduled according to an agreement and manifested into campaign rules and desired run times. A profile of a viewer that resides on the client device is used as the criteria for section of a particular advertisement from a broadcast and for polling of audience viewing habits. The present invention further monitors the integrity and connectivity of the interactive television network and service providers.
摘要:
A method and system control a return path to a source system in an interactive television environment. At the source system, a hint is generated based on information associated with the interactive television environment; and at the source system, the hint is broadcast to a plurality of receiver systems. Each receiver system determines whether to utilize the return path based on the hint.
摘要:
A chat room is broadcast in an interactive television environment for lurking 'in' a chat room, without the need for establishing a back channel connection. The present invention provides a mode of chat room broadcasting and communication that can be easily handled by a client device, typically a set top box (STB) processor, an interactive television server and its subscriber clients. The present invention broadcasts chat rooms to clients who may either connect through a back channel to participate in a chat room or simply lurk, that is, to watch the chat room content and discussion in the broadcast without participating or registering in the chat room.
摘要:
Disclosed are methods and systems for controlling the playback and recording of television programming containing interactive applications. In particular, the disclosed methods and systems detail how "trick modes" can be handled when playing applications that are distributed with the television programming.
摘要:
The present invention provides a method and apparatus for managing the presentation and regulation of E-Commerce, content and service providers access in an interactive television environment comprising interactions between a server, a client, and a service provider. Components are provided for managing and completing a purchase or delivery of an item offered by a service provider. A purchase transaction uses client information comprising partial client information from the client and a list of purchased items. Upon receiving partial information from the client, the server retrieves corresponding additional related information within its database and transmits this retrieved data from the server, along with the list of purchased items to complete the transaction. Business Agents are provided for logging the transaction, creating an electronic receipt, logging patches, logging error events, and viewer logging. The invention further comprises a method for measuring audience behavior and response to particular events or programs and advertisement; and a method for adaptive delivery of advertisements to a client. Advertisements are scheduled according to an agreement and manifested into campaign rules and desired run times. A profile of a viewer that resides on the client device is used as the criteria for section of a particular advertisement from a broadcast and for polling of audience viewing habits. The present invention further monitors the integrity and connectivity of the interactive television network and service providers.