摘要:
A method and apparatus is provided for providing a mobile advertising service in a mobile advertising system, and for sharing a preference to deliver a personalized advertisement requested by a particular group member to other users. In a method for providing a mobile advertising service by a server of a mobile advertising system, a group creation request message including a user list and a group user preference is received from an advertising engine, a group is created according to the user list and the group user preference in the group creation request message, a response message to the group creation request message is sent to the advertising engine, an advertisement request message is received from one of advertising engines included in the user list, an advertisement appropriate for the group user preference is selected, and the selected advertisement is delivered to at least one advertising engine included in the user list. The at least one advertising engine is included in the same group.
摘要:
A method and apparatus for managing an advertisement application in a mobile advertising system is provided. When an advertisement application for representing an advertisement is installed in an advertisement-receiving terminal, a registration request for the installed advertisement application is made. The advertisement-receiving terminal assigns an application Identifier (ID) to the advertisement application in response to the registration request, and stores a profile of the advertisement application in association with the assigned application ID.
摘要:
A method for providing an application-related MO parameter value is provided. The method includes, as an application processing unit requests an application-related Management Object (MO) parameter value or requests a change thereof, directly creating an MO corresponding to the request through a Device Management (DM) client which receives the request, an MO corresponding to the request, or receiving related data, e.g. software, firmware, and the like, to create an MO corresponding to the request of the application processing unit, from a DM server or a management authority unit; and transferring an MO parameter value corresponding to the request to the application processing unit according to a reception scheme determined by the application processing unit. Since an application-related MO parameter value is directly requested and provided, a function or service which can be provided in real time is optimized.
摘要:
An apparatus and a method are provided for controlling access to a plurality of services. An authentication request is received for requesting authentication about the plurality of services. Service authentication is performed for the plurality of services based on authentication information for the plurality of services provided from a service provider unit according to the authentication request. An access right to the plurality of services is acquired from the service provider unit.
摘要:
An apparatus and method for providing a location information service using a mobile code in a Mobile Station (MS). The method includes scanning, by an input device of the MS, a mobile code; analyzing identifier information of the scanned mobile code; determining whether the identifier information corresponds to other information stored in the MS; if the identifier information corresponds to other information stored in the MS, acquiring location information, to be matched on a first cyber map in the MS, corresponding to the identifier information; matching the acquired location information on the first cyber map and displaying the matched first cyber map on an output device of the MS; and calculating a moving distance and a path using at least one location corresponding to the acquired location information.
摘要:
Provided are a method and an apparatus for providing a service based on Personal Network Entity (PNE) components and resources within an apparatus without implementing a function of generating and managing a service group only in a case in which a plurality of PNEs provide a similar function by providing a function of generating and managing the service group based on components included in a network apparatus or resources with the apparatus in an environment providing a Converged Personal Network Service (CPNS) service. Accordingly, it is possible to avoid inefficient overlapping developments and operations and prevent resources from being wasted.
摘要:
A method of authenticating a Personal Network Entity (PNE) is provided. The method includes transmitting a PNE serial number (SNPNE) to a CPNS (Converged Personal Network Service) server by a Personal Network GateWay (PN GW); storing an authentication value chain of a PNE transmitted from the CPNS server and an inherent assignment key (TKPNE) that is secret information of a corresponding PNE; encrypting a selected authentication value from among the authentication value chain with the inherent assignment key of the corresponding PNE to transmit the encrypted authentication value to the corresponding PNE and storing the encrypted authentication value in the corresponding PNE; and performing an authentication procedure between the corresponding PNE and the CPNS server by using the encrypted authentication value stored in the PNE.
摘要:
Disclosed is a method of providing a service of an external network through creating a service group including personal network devices establishing a personal network by a Converged Personal Network Service (CPNS) server. A plurality of service providers provide a service for each group without independent operation of the service group generation and management function, thereby conserving resources and improving efficiency.
摘要:
Disclosed is a method for providing a mobile advertising service using a mobile broadcasting network. The method includes the steps of: creating and providing, by a BCAST server, a service guide to which advertisement information is applied to a BCAST client when a MobAd server (Ad Server) provides the advertisement information to the BCAST Server which handles a broadcast service; and requesting, by an advertising engine (Ad engine), the BCAST client to provide a desired advertisement when the Ad server notifies the Ad engine of an object advertisement, and receiving the requested advertisement from the BCAST client.
摘要:
A method and system are provided for providing a personalized mobile advertising service by a mobile terminal in a mobile advertising system. The method includes receiving a message requesting an advertisement list through an advertising application, providing the requested advertisement list to a user through the advertising application, receiving a request message for a predetermined advertisement among advertisements included in the provided advertisement list through the advertising application, and delivering the requested advertisement to the advertising application.