Customer journey management using machine learning

    公开(公告)号:US12205127B2

    公开(公告)日:2025-01-21

    申请号:US17232591

    申请日:2021-04-16

    Applicant: ADOBE INC.

    Abstract: Interactions between a user and an e-commerce platform are automatically guided to increase the chances of a conversion. Previous sequences of interactions (e.g., conversion journeys and non-conversion journeys) with the e-commerce platform are collected, an artificial neural network (ANN) learns how to estimate a safety value a current user state by learning from previous user interactions (e.g., conversion and non-conversion journeys), a software agent of the e-commerce platform applies a current user state of the user to the ANN to determine a current safety value, and the software agent provides content to the user based on the current safety value and the current user state.

    REGULARIZING TARGETS IN MODEL DISTILLATION UTILIZING PAST STATE KNOWLEDGE TO IMPROVE TEACHER-STUDENT MACHINE LEARNING MODELS

    公开(公告)号:US20240062057A1

    公开(公告)日:2024-02-22

    申请号:US17818506

    申请日:2022-08-09

    Applicant: Adobe Inc.

    CPC classification number: G06N3/08 G06N3/0454

    Abstract: This disclosure describes one or more implementations of systems, non-transitory computer-readable media, and methods that regularize learning targets for a student network by leveraging past state outputs of the student network with outputs of a teacher network to determine a retrospective knowledge distillation loss. For example, the disclosed systems utilize past outputs from a past state of a student network with outputs of a teacher network to compose student-regularized teacher outputs that regularize training targets by making the training targets similar to student outputs while preserving semantics from the teacher training targets. Additionally, the disclosed systems utilize the student-regularized teacher outputs with student outputs of the present states to generate retrospective knowledge distillation losses. Then, in one or more implementations, the disclosed systems compound the retrospective knowledge distillation losses with other losses of the student network outputs determined on the main training tasks to learn parameters of the student networks.

    Machine Learning for Digital Image Selection Across Object Variations

    公开(公告)号:US20210232621A1

    公开(公告)日:2021-07-29

    申请号:US16774681

    申请日:2020-01-28

    Applicant: Adobe Inc.

    Abstract: Digital image selection techniques are described that employ machine learning to select a digital image of an object from a plurality of digital images of the object. The plurality of digital images each capture the object for inclusion as part of generating digital content, e.g., a webpage, a thumbnail to represent a digital video, and so on. In one example, digital image selection techniques are described that employ machine learning to select a digital image of an object from a plurality of digital images of the object. As a result, the service provider system may select a digital image of an object from a plurality of digital images of the object that has an increased likelihood of achieving a desired outcome and may address the multitude of different ways in which an object may be presented to a user.

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