公开(公告)号：US20150169629A1

公开(公告)日：2015-06-18

申请号：US13838898

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Luuk van Dijk ,  Jeffrey D. Oldham ,  Hartmut Maennel ,  Krzysztof Duleba ,  Zoltan Szamonek ,  Fiona Herring ,  Aileen Tang

IPC: G06F17/30

CPC classification number: G06F17/3087 ,  G06Q30/0251 ,  H04L67/20 ,  H04W4/021

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for receiving a targeting request that identifies a target geographic region; identifying one or more groups of geographic regions that each include at least two geographic regions, including the target geographic region, wherein the one or more groups of geographic regions are identified based on respective combined targeting accuracies, the respective combined targeting accuracy of each of the one or more groups being higher than a targeting accuracy for the target geographic region; and providing data describing the identified one or more groups of geographic regions in response to the targeting request.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于接收标识目标地理区域的目标请求; 识别每个包括至少两个地理区域（包括所述目标地理区域）的一个或多个地理区域组，其中基于各自组合的目标准确度来识别所述一个或多个地理区域组， 一个或多个组高于目标地理区域的定位精度; 以及响应于所述目标请求提供描述所识别的一个或多个地理区域组的数据。

公开(公告)号：US20170372354A1

公开(公告)日：2017-12-28

申请号：US14043591

申请日：2013-10-01

Applicant: Google Inc.

Inventor： Vedat Taylan Yildiz ,  Jeffrey D. Oldham ,  Sergio F. Marti ,  Gabriel C. Hughes ,  Michael E. Pearmain ,  Matthew J. Trojanovich ,  Damien Allison ,  Nicolas H. Remy ,  James R. Koehler ,  Rajeshwar Manjunath Shenoy

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: A computer-implemented method includes generating a test group for a pointer to information; generating a control group for the pointer to information; receiving conversion information from the test group and the control group; and determining, based on the conversion information, a number of incremental conversions that are attributable to the pointer.

公开(公告)号：US09824156B1

公开(公告)日：2017-11-21

申请号：US15393794

申请日：2016-12-29

Applicant: Google Inc.

Inventor： Luuk van Dijk ,  Jeffrey D. Oldham ,  Hartmut Maennel ,  Krzysztof Duleba ,  Zoltan Szamonek ,  Fiona Herring ,  Aileen Tang

IPC: G06F7/00 ,  G06F17/30 ,  G06Q30/02

CPC classification number: G06F17/3087 ,  G06Q30/0251 ,  H04L67/20 ,  H04W4/021

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for improving geographic targeting of digital content. In some implementations, a targeting request that identifies a target geographic region is received. Groups of geographic regions that each include the target geographic region and at least another geographic region are identified. Combined targeting accuracies are computed for the groups of geographic regions. One or more of the groups of geographic regions are selected based on their combined targeting accuracies being higher than a targeting accuracy for the target geographic region. Data describing the selected one or more groups of geographic regions is provided for output in response to the targeting request.

公开(公告)号：US09553936B2

公开(公告)日：2017-01-24

申请号：US13838898

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Luuk van Dijk ,  Jeffrey D. Oldham ,  Hartmut Maennel ,  Krzysztof Duleba ,  Zoltan Szamonek ,  Fiona Herring ,  Aileen Tang

IPC: G06F7/00 ,  H04L29/08 ,  G06Q30/02 ,  H04W4/02

CPC classification number: G06F17/3087 ,  G06Q30/0251 ,  H04L67/20 ,  H04W4/021

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for improving geographic targeting of digital content. One of the methods includes receiving a targeting request that identifies a target geographic region; identifying one or more groups of geographic regions that each include at least two geographic regions, including the target geographic region, wherein the one or more groups of geographic regions are identified based on respective combined targeting accuracies, the respective combined targeting accuracy of each of the one or more groups being higher than a targeting accuracy for the target geographic region; and providing data describing the identified one or more groups of geographic regions in response to the targeting request.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于改进数字内容的地理定位。 其中一种方法包括接收标识目标地理区域的定向请求; 识别每个包括至少两个地理区域（包括所述目标地理区域）的一个或多个地理区域组，其中基于各自组合的目标准确度识别所述一个或多个地理区域组， 一个或多个组高于目标地理区域的定位精度; 以及响应于所述目标请求提供描述所识别的一个或多个地理区域组的数据。

公开(公告)号：US20150100423A1

公开(公告)日：2015-04-09

申请号：US14049381

申请日：2013-10-09

Applicant: GOOGLE INC.

Inventor： Jeffrey D. Oldham

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q30/0275

Abstract: This specification describes methods, systems, and apparatus, including computer programs encoded on a computer-readable storage device, for providing a content item. The subject matter of the specification is embodied in a method that includes receiving a bid price associated with displaying a sponsored content item, and using the one or more processing devices to estimate a parameter representing a likelihood of conversion resulting from displaying the sponsored content item on a particular content page. The method also includes outputting data to display the sponsored content item on the particular content page upon determining that the estimated parameter satisfies a threshold condition, and determining a charge for displaying the content item based on the bid price and the estimated parameter.

Abstract translation: 本说明书描述了用于提供内容项目的方法，系统和装置，包括编码在计算机可读存储装置上的计算机程序。 说明书的主题体现在一种方法中，该方法包括接收与显示赞助的内容项目相关联的投标价格，并且使用所述一个或多个处理设备来估计表示由所述赞助内容项目显示所产生的转换可能性的参数 特定的内容页面。 该方法还包括在确定所估计的参数满足阈值条件时，输出数据以在特定内容页面上显示赞助内容项目，并且基于投标价格和估计参数确定显示内容项目的费用。