公开(公告)号：US20180109612A1

公开(公告)日：2018-04-19

申请号：US15293846

申请日：2016-10-14

Applicant: Google Inc.

Inventor： Qian Zhong ,  Mohammad Mahdian ,  Omkar Muralidharan ,  Christopher Davis Monkman ,  Ankur Jain

IPC: H04L29/08 ,  G06F17/30

CPC classification number: G06F17/30902 ,  H04L67/2823

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.

公开(公告)号：US20180176081A1

公开(公告)日：2018-06-21

申请号：US15382231

申请日：2016-12-16

Applicant: Google Inc.

Inventor： Qian Zhong ,  Aranyak Mehta ,  Patrick Hummel ,  Kshipra Uday Bhawalkar ,  Shaohua Sun ,  Gagan Aggarwal

IPC: H04L12/24

CPC classification number: H04L41/0823 ,  G06Q30/02 ,  G06Q30/0273 ,  H04N1/00204

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.

公开(公告)号：US10289748B2

公开(公告)日：2019-05-14

申请号：US15293846

申请日：2016-10-14

Applicant: Google Inc.

Inventor： Ankur Jain ,  Qian Zhong ,  Mohammad Mahdian ,  Omkar Muralidharan ,  Christopher Davis Monkman

IPC: G06F17/30 ,  H04L29/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.

公开(公告)号：US08868565B1

公开(公告)日：2014-10-21

申请号：US13664016

申请日：2012-10-30

Applicant: Google Inc.

Inventor： Qian Zhong ,  Rehan Khan

IPC: G06F17/30

CPC classification number: G06F17/30707 ,  G06F17/30595 ,  G06F17/30867 ,  G06Q30/0242

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining short click measures and long click measures on a per-category basis. In one aspect, a method includes determining, for each of a set of categories, a respective first threshold click duration that is a long click duration that defines a period of time for which click durations resulting from selections of resources that belong to the category and that meet the first threshold click duration are classified as long clicks, and a respective second threshold click duration is a short click duration that defines a period of time for which click durations resulting from selections of resources that belong to the category and that do not meet the second threshold click duration are classified as short clicks.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于基于每个类别确定短命中措施和长时间点击测量。 在一个方面，一种方法包括为一组类别中的每一个确定相应的第一阈值点击持续时间，其是定义由属于该类别的资源的选择产生的点击持续时间的长时间段的长时间点持续时间，以及 满足第一门槛点击持续时间的第一阈值点击持续时间被分类为长时间点击，并且相应的第二阈值点击持续时间是定义由选择属于该类别并且不满足的资源所产生的点击持续时间的短时间段 第二个阈值点击持续时间被分类为短点击。