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公开(公告)号：US20170372377A1
公开(公告)日：2017-12-28
申请号：US14318528
申请日：2014-06-27
Applicant: Google Inc.
Inventor： Daniel Kaemmerer , Adnan Virk , Johan Land , Nathan P. Lucash , Yuheng Kuang , Omer Gimenez Llach , Radoslav M. Kirov
IPC: G06Q30/02
CPC classification number: G06Q30/0275
Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request is received for an advertisement for presentation in a slot. The request includes selection criteria. At least one selection criterion indicates a preference for display advertisements. Using the selection criteria, without regard for the preference, candidate advertisements are identified from an inventory that includes both display and other types of advertisements. An auction is conducted, including the identified candidates, determining a winning bid. A type of advertisement for the winning bid is determined. When the winning bid is associated with a display advertisement, a display advertisement is provided. When the winning bid is associated with a text advertisement, rendering parameters associated with the text advertisement are adjusted or added to enable display of an image-like version of the text advertisement, which is provided with the adjusted rendering parameters.
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公开(公告)号：US20140297398A1
公开(公告)日：2014-10-02
申请号：US14053735
申请日：2013-10-15
Applicant: Google Inc.
Inventor： Mehdi Sharifzadeh , Oren E. Zamir , Troy L. Walker , Dan Blandford , Radoslav M. Kirov , Jeff Bergman , Sanaz Ahari
IPC: G06Q30/02
CPC classification number: G06Q30/0243
Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for measuring lift. A method includes: receiving requests for content for which a first content item is an eligible content item; delivering the first content item along with a first pixel that identifies the delivery of the first content item to a first portion of the received requests; delivering a second, different content item along with a second pixel that identifies the non-delivery of the first content item to a second portion of the received plurality of requests rather than the first content item; evaluating searches performed by users that received the first content item as compared to users that received the second content item including using the first pixel and second pixel in evaluating search logs associated with search requests performed by users; and presenting lift data to a sponsor associated with the first content item.
Abstract translation: 方法，系统和装置包括编码在用于测量电梯的计算机可读存储介质上的计算机程序。 一种方法包括：接收对第一内容项是合格内容项的内容的请求; 将第一内容项目与识别第一内容项目的传送的第一像素一起递送到所接收的请求的第一部分; 递送第二不同的内容项目以及识别所述第一内容项目的未传送到所接收的多个请求的第二部分而不是所述第一内容项目的第二像素; 评估与接收第二内容项目的用户相比接收到第一内容项目的用户执行的搜索，包括在评估与用户执行的搜索请求相关联的搜索日志时使用第一像素和第二像素; 以及将提升数据呈现给与所述第一内容项相关联的赞助商。
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公开(公告)号：US09858589B2
公开(公告)日：2018-01-02
申请号：US14053735
申请日：2013-10-15
Applicant: Google Inc.
Inventor： Mehdi Sharifzadeh , Oren E. Zamir , Troy L. Walker , Dan Blandford , Radoslav M. Kirov , Jeff Bergman , Sanaz Ahari
CPC classification number: G06Q30/0243
Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for measuring lift. A method includes: receiving requests for content for which a first content item is an eligible content item; delivering the first content item along with a first pixel that identifies the delivery of the first content item to a first portion of the received requests; delivering a second, different content item along with a second pixel that identifies the non-delivery of the first content item to a second portion of the received plurality of requests rather than the first content item; evaluating searches performed by users that received the first content item as compared to users that received the second content item including using the first pixel and second pixel in evaluating search logs associated with search requests performed by users; and presenting lift data to a sponsor associated with the first content item.
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4.发明授权公开(公告)号：US09544385B1
公开(公告)日：2017-01-10
申请号：US14187801
申请日：2014-02-24
Applicant: Google Inc.
Inventor： Nathan P. Lucash , Venu Vemula , Lukasz Bieniasz-Krzywiec , Alessio Pace , Radoslav M. Kirov
Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A first call for content to be published on a resource associated with a publisher is received from a requesting device. A determination is made when the publisher has authorized additional content item calls to be automatically generated responsive to receipt of the first call. A first content item responsive to the first call is determined. A message including call parameters is generated that define publisher or serving system criteria for the additional content items. The first content item and message responsive to the first call are provided. A second call for content, in conformance with the call parameters, is received after processing the message. A second different content item that is responsive to the second call is provided for publication on the resource along with the first content item.
Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 从请求设备接收第一次呼叫要发布在与发布者相关联的资源上的内容。 当发布商授权额外的内容项目呼叫时，决定是响应于接收到第一个呼叫而自动生成的。 确定响应于第一呼叫的第一内容项目。 生成包括呼叫参数的消息，定义发布者或附加内容项的服务系统标准。 提供响应于第一呼叫的第一内容项和消息。 在处理消息之后，接收到符合呼叫参数的内容的第二次呼叫。 响应于第二个呼叫的第二个不同的内容项被提供用于与第一内容项一起在资源上发布。
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