公开(公告)号：US11720920B1

公开(公告)日：2023-08-08

申请号：US17153552

申请日：2021-01-20

Applicant: Google LLC

Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily Kay Moxley ,  Jeremy Silber ,  Daniel Amaral de Medeiros Rocha ,  Alexander Fischer

IPC: G06F16/245 ,  G06F16/9537 ,  G06Q30/0251

CPC classification number: G06Q30/0256 ,  G06F16/245 ,  G06F16/9537

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

公开(公告)号：US11361344B2

公开(公告)日：2022-06-14

申请号：US16518457

申请日：2019-07-22

Applicant: Google LLC

Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily Kay Moxley ,  Jeremy Silber ,  Daniel Amaral de Medeiros Rocha ,  Alexander Fischer

IPC: G06F16/245 ,  G06F16/248 ,  G06F16/25 ,  G06F16/951 ,  G06Q30/02 ,  G06F3/0482 ,  G06F3/04842

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

公开(公告)号：US20180232765A1

公开(公告)日：2018-08-16

申请号：US15951526

申请日：2018-04-12

Applicant: Google LLC

Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily Kay Moxley ,  Jeremy Silber ,  Daniel Amaral de Medeiros Rocha ,  Alexander Fischer

IPC: G06Q30/02 ,  G06F3/0482 ,  G06F3/0484 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F3/0482 ,  G06F3/04842 ,  G06F16/245 ,  G06F16/248 ,  G06F16/252 ,  G06F16/951 ,  G06Q30/0241

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

公开(公告)号：US11468481B2

公开(公告)日：2022-10-11

申请号：US17490690

申请日：2021-09-30

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：USD916794S1

公开(公告)日：2021-04-20

申请号：US29682232

申请日：2019-03-04

Applicant: Google LLC

Designer： Xiaohuan Li ,  Gaurav Garg

公开(公告)号：US20220020063A1

公开(公告)日：2022-01-20

申请号：US17490690

申请日：2021-09-30

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：US12254490B1

公开(公告)日：2025-03-18

申请号：US18334626

申请日：2023-06-14

Applicant: Google LLC

Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily Kay Moxley ,  Jeremy Silber ,  Daniel Amaral de Medeiros Rocha ,  Alexander Fischer

IPC: G06F16/9537 ,  G06F16/2457 ,  G06Q30/0251

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

公开(公告)号：US10929883B1

公开(公告)日：2021-02-23

申请号：US15076175

申请日：2016-03-21

Applicant: Google LLC

Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily Kay Moxley ,  Jeremy Silber ,  Daniel Amaral de Medeiros Rocha ,  Alexander Fischer

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

公开(公告)号：US20200034885A1

公开(公告)日：2020-01-30

申请号：US16594494

申请日：2019-10-07

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：US10402859B2

公开(公告)日：2019-09-03

申请号：US15951526

申请日：2018-04-12

Applicant: Google LLC

Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily Kay Moxley ,  Jeremy Silber ,  Daniel Amaral de Medeiros Rocha ,  Alexander Fischer

IPC: G06F16/245 ,  G06Q30/02 ,  G06F16/248 ,  G06F16/25 ,  G06F16/951 ,  G06F3/0482 ,  G06F3/0484

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.