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    Systems, devices, and methods for content selection
    2.
    发明授权
    Systems, devices, and methods for content selection 有权

    公开(公告)号：US11204949B1

    公开(公告)日：2021-12-21

    申请号：US16049318

    申请日：2018-07-30

    Applicant: Snap Inc.

    Inventor： Jason Brewer ,  Rodrigo B. Farnham ,  Nima Khajehnouri ,  David B. Lue ,  Zhuo Xu

    IPC: G06F16/31 ,  G06Q50/00 ,  G06F17/18 ,  G06F16/335

    Abstract: Disclosed are systems, methods, and computer-readable storage media to present content on an electronic display. In one aspect, a method includes identifying a first candidate content and a second candidate content for presentation on an electronic display, determining a first probability and a second probability that the first candidate content and the second candidate content respectively will elicit a particular type of input response, determining a first weight and a second weight based on the first probability and the second probability respectively, selecting either the first content or the second content based on the first weight and the second weight; and presenting the selected content on the electronic display.

    PREDICTING A CONVERSION RATE
    7.
    发明申请
    PREDICTING A CONVERSION RATE 有权

    公开(公告)号：US20240378638A1

    公开(公告)日：2024-11-14

    申请号：US18315288

    申请日：2023-05-10

    Applicant: Snap Inc.

    Inventor： Weizhi Li ,  Vineet Abhishek ,  Jason Brewer ,  Roman Grachev ,  Yugi Deng ,  David B. Lue

    IPC: G06Q30/0242 ,  G06Q30/0241 ,  G06Q30/0273

    Abstract: Aspects of the present disclosure involve a system comprising a storage medium storing a program and method for predicting a conversion rate. The program and method provide for receiving, from an advertisement service, a bid to display a first advertisement at a computing device; determining, in response to receiving the bid, a set of features that relate to the first advertisement; providing the set of features to a machine learning model configured to output a predicted conversion rate for the first advertisement, the machine learning model having been trained based on multi-task learning using plural sets of features corresponding to plural second advertisements, the plural sets of features being associated with both click-through conversions and view-through conversions; and determining, based on the output of the machine learning model with respect to the set of features, the predicted conversion rate for the first advertisement.

    SELECTING ADS FOR A VIDEO WITHIN A MESSAGING SYSTEM
    10.
    发明申请
    SELECTING ADS FOR A VIDEO WITHIN A MESSAGING SYSTEM 有权

    公开(公告)号：US20220103894A1

    公开(公告)日：2022-03-31

    申请号：US17222535

    申请日：2021-04-05

    Applicant: Snap Inc.

    Inventor： John Cain Blackwood ,  Chinmay Lonkar ,  David B. Lue ,  Kevin Lee Renner

    IPC: H04N21/44 ,  H04N21/81 ,  H04N21/84 ,  H04N21/4788 ,  G06F16/245

    Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for selecting ads for a video. The program and method provide for receiving a request for an ad to insert into a video playing on a client device, the request including a first content identifier that identifies a first type of content included in the video; determining a set of content identifiers associated with the first content identifier, the set of content identifiers identifying second types of content to filter with respect to providing the ad in response to the request; selecting an ad from among plural ads, by filtering ads tagged with a second content identifier included in the set of content identifiers; and providing the selected ad as a response to the request.

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