SYSTEM INTEGRATION USING AN ABSTRACTION LAYER

    公开(公告)号:US20240185288A1

    公开(公告)日:2024-06-06

    申请号:US18553492

    申请日:2021-03-31

    Applicant: eBay Inc.

    CPC classification number: G06Q30/0242

    Abstract: A system for integrating various different advertisement platforms using different advertisement channels includes generating a logic campaign in an abstract layer. A basic unit is defined in the abstract layer by abstracting aspects of different advertisement campaign structures. The basic unit can be common among different advertisement structures for different advertisement channels. The advertisement structures are replicated by duplicating the structure and changing an advertising element node option associated with at least one advertisement element node of the replicated structure. The logic campaigns are generated from the advertisement element node options of corresponding advertisement element nodes. The logic campaign is associated with a physical campaign of a physical layer, which is employed by the advertisement platform. Thus, modification made to the basic unit in the abstract layer can implement changes to the physical campaigns of any of the different advertisement platforms of the physical layer.

    TRACKING ADVERTISEMENTS USING A SINGLE URL WITHOUT REDIRECTION

    公开(公告)号:US20220270131A1

    公开(公告)日:2022-08-25

    申请号:US17668178

    申请日:2022-02-09

    Applicant: eBay Inc.

    Abstract: Methods, systems, and computer storage media are provided for tracking an advertisement based on the advertisement's context. When an ad event is received on a client-computing device, a single URL is determined to display an item and track a context of the ad event. A first parameter related to the ad event is encoded as a HTTP header, and a second parameter related to tracking the ad event is encoded as a query parameter appended to the URL. The URL with the HTTP header is called, causing a domain server named in the URL to extract the first parameter from the HTTP header and the second parameter from the query parameter in order to determine the context of the ad. The domain server asynchronously requests tracking of the ad based on the context. Additionally, content for a landing page is received from the domain server.

    TEXT-BASED SEARCH OPTIMIZATION VIA IMPLICIT IMAGE SEARCH AUGMENTATION

    公开(公告)号:US20240362267A1

    公开(公告)日:2024-10-31

    申请号:US18139514

    申请日:2023-04-26

    Applicant: eBay Inc,

    Inventor: Fei DONG Wei LIU Bin LI

    Abstract: A text-based search optimization via implicit image search augmentation eliminates or reduces the need for providing an image query input, performing multiple search queries, displaying multiple user interfaces, and the like by enabling a search engine to return a single set of search results comprising an aggregated and ranked set of text-based results and a set of image-based results based on one or more text-based keywords of a search query. Initially, a search query comprising one or more text-based keywords is received at a search engine. A machine learning model is utilized to generate an image based on a first portion of the one or more text-based keywords. Image-based results are generated based on the image. Text-based results are generated based on a second portion of the one or more text-based keywords. The image-based results and the text-based results are aggregated and ranked in a single set of search results.

    PARALLEL EXECUTION OF API CALLS USING LOCAL MEMORY OF DISTRIBUTED COMPUTING DEVICES

    公开(公告)号:US20220121662A1

    公开(公告)日:2022-04-21

    申请号:US17076267

    申请日:2020-10-21

    Applicant: eBay Inc.

    Abstract: Methods, systems, and computer storage media are provided for providing an application programming interface (“API”) for executing a query are provided. The API call, scheduling, and assignment processing engines may generate and schedule assignments, along with associated dataset portions, based on the query. Based on the assignments and datasets, the assignments may be scheduled for execution by processes of nodes in a distributed system. The API call and query may also include implementation instructions that require storing dataset portions into memory that is associated with a process executing the assignment for an in-memory database implementation. As the assignment is executed using a dataset portion that is stored on memory associated with a process, results may be stored in a file. Once each assignment has been executed and has a result file, the result files are merged to provide results of the query and API call to the user.

Patent Agency Ranking