-
公开(公告)号:US20240185288A1
公开(公告)日:2024-06-06
申请号:US18553492
申请日:2021-03-31
Applicant: eBay Inc.
Inventor: Yi LIU , Qingyu JI , Sizhong LIU , Chinmaya DUBEY , Bin LI , Peijun XU , Mustafa ATTIQULLAH
IPC: G06Q30/0242
CPC classification number: G06Q30/0242
Abstract: A system for integrating various different advertisement platforms using different advertisement channels includes generating a logic campaign in an abstract layer. A basic unit is defined in the abstract layer by abstracting aspects of different advertisement campaign structures. The basic unit can be common among different advertisement structures for different advertisement channels. The advertisement structures are replicated by duplicating the structure and changing an advertising element node option associated with at least one advertisement element node of the replicated structure. The logic campaigns are generated from the advertisement element node options of corresponding advertisement element nodes. The logic campaign is associated with a physical campaign of a physical layer, which is employed by the advertisement platform. Thus, modification made to the basic unit in the abstract layer can implement changes to the physical campaigns of any of the different advertisement platforms of the physical layer.
-
公开(公告)号:US20220270131A1
公开(公告)日:2022-08-25
申请号:US17668178
申请日:2022-02-09
Applicant: eBay Inc.
Inventor: Yi LIU , Pramod MAMIDIPUDI , Xiang LI , Lei LI , Bin LI
IPC: G06Q30/02 , G06F16/958 , G06F16/953 , G06F16/957 , G06F16/955
Abstract: Methods, systems, and computer storage media are provided for tracking an advertisement based on the advertisement's context. When an ad event is received on a client-computing device, a single URL is determined to display an item and track a context of the ad event. A first parameter related to the ad event is encoded as a HTTP header, and a second parameter related to tracking the ad event is encoded as a query parameter appended to the URL. The URL with the HTTP header is called, causing a domain server named in the URL to extract the first parameter from the HTTP header and the second parameter from the query parameter in order to determine the context of the ad. The domain server asynchronously requests tracking of the ad based on the context. Additionally, content for a landing page is received from the domain server.
-
公开(公告)号:US20240362267A1
公开(公告)日:2024-10-31
申请号:US18139514
申请日:2023-04-26
Applicant: eBay Inc,
IPC: G06F16/58 , G06F16/532 , G06F16/538 , G06V10/74 , G06V10/82
CPC classification number: G06F16/5866 , G06F16/532 , G06F16/538 , G06V10/761 , G06V10/82
Abstract: A text-based search optimization via implicit image search augmentation eliminates or reduces the need for providing an image query input, performing multiple search queries, displaying multiple user interfaces, and the like by enabling a search engine to return a single set of search results comprising an aggregated and ranked set of text-based results and a set of image-based results based on one or more text-based keywords of a search query. Initially, a search query comprising one or more text-based keywords is received at a search engine. A machine learning model is utilized to generate an image based on a first portion of the one or more text-based keywords. Image-based results are generated based on the image. Text-based results are generated based on a second portion of the one or more text-based keywords. The image-based results and the text-based results are aggregated and ranked in a single set of search results.
-
公开(公告)号:US20220121662A1
公开(公告)日:2022-04-21
申请号:US17076267
申请日:2020-10-21
Applicant: eBay Inc.
Inventor: Yi LIU , Qingyu JI , Bin LI , Sizhong LIU , Haowen ZHU , Peijun XU , Chinmaya DUBEY
IPC: G06F16/2458 , G06F16/2455 , G06F16/248
Abstract: Methods, systems, and computer storage media are provided for providing an application programming interface (“API”) for executing a query are provided. The API call, scheduling, and assignment processing engines may generate and schedule assignments, along with associated dataset portions, based on the query. Based on the assignments and datasets, the assignments may be scheduled for execution by processes of nodes in a distributed system. The API call and query may also include implementation instructions that require storing dataset portions into memory that is associated with a process executing the assignment for an in-memory database implementation. As the assignment is executed using a dataset portion that is stored on memory associated with a process, results may be stored in a file. Once each assignment has been executed and has a result file, the result files are merged to provide results of the query and API call to the user.
-
公开(公告)号:US20230306462A1
公开(公告)日:2023-09-28
申请号:US18204833
申请日:2023-06-01
Applicant: eBay Inc.
Inventor: Yi LIU , Pramod MAMIDIPUDI , Xiang LI , Lei LI , Bin LI
IPC: G06Q30/0242 , G06Q30/0241 , G06F16/958 , G06F16/953 , G06F16/957 , G06F16/955
CPC classification number: G06Q30/0246 , G06Q30/0277 , G06F16/958 , G06F16/953 , G06F16/9577 , G06F16/9566
Abstract: Methods, systems, and computer storage media are provided for tracking an advertisement using a single URL without redirection. When an ad event is received on a client-computing device, a single URL is determined to provide content for the item and to track the ad event, the URL identifying a domain server. A parameter related to the ad event is determined and encoded as a part of the URL or as a HTTP header. The URL is called, causing the domain server to extract the parameter from the URL or the HTTP header and asynchronously request tracking of the ad event. Additionally, the content for the item is received from the domain server.
-
-
-
-