SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES

    公开(公告)号:US20120004991A1

    公开(公告)日:2012-01-05

    申请号:US13231935

    申请日:2011-09-13

    IPC分类号: G06Q30/00

    摘要: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

    SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES

    公开(公告)号:US20120004990A1

    公开(公告)日:2012-01-05

    申请号:US13231933

    申请日:2011-09-13

    IPC分类号: G06Q30/00

    摘要: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

    SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES

    公开(公告)号:US20110320280A1

    公开(公告)日:2011-12-29

    申请号:US13226482

    申请日:2011-09-06

    IPC分类号: G06Q30/00

    摘要: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

    SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES

    公开(公告)号:US20110320266A1

    公开(公告)日:2011-12-29

    申请号:US13227442

    申请日:2011-09-07

    IPC分类号: G06Q30/00

    摘要: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

    MOBILE SEARCH SERVICE INSTANT ACTIVATION
    136.
    发明申请
    MOBILE SEARCH SERVICE INSTANT ACTIVATION 有权
    移动搜索服务即时激活

    公开(公告)号:US20110202874A1

    公开(公告)日:2011-08-18

    申请号:US13074103

    申请日:2011-03-29

    IPC分类号: G06F3/048

    CPC分类号: G06F17/30398

    摘要: In embodiments of the present invention a computer-implemented method and system of activating a mobile search service on a mobile communication facility includes providing a user interface associated with a display of the mobile communication facility that simultaneously presents and activates a search box concurrently with activating the mobile communication facility by a user thereof, wherein activation of the search box does not require any button selection beyond that associated with activating the mobile communication facility.

    摘要翻译: 在本发明的实施例中,在移动通信设备上激活移动搜索服务的计算机实现的方法和系统包括提供与移动通信设施的显示相关联的用户界面,其同时呈现并激活搜索框,同时激活搜索框 移动通信设施,其中搜索框的激活不需要超出与激活移动通信设施相关联的任何按钮选择。

    TARGETED ADVERTISING TO SPECIFIED MOBILE COMMUNICATION FACILITIES
    137.
    发明申请
    TARGETED ADVERTISING TO SPECIFIED MOBILE COMMUNICATION FACILITIES 审中-公开
    专门针对指定的移动通信设备进行广告宣传

    公开(公告)号:US20110153428A1

    公开(公告)日:2011-06-23

    申请号:US13036899

    申请日:2011-02-28

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/00 G06Q30/0267

    摘要: A system for targeted distribution of advertising content of a sponsor based on rendering capabilities of mobile communication facilities within a cellular telephony infrastructure includes (a) presenting to a sponsor data corresponding to a first type and a second type of mobile communication facility; (b) receiving from the sponsor: (i) a selection corresponding to the first type of mobile communication facility; and (ii) an advertising content, wherein the advertising content requires the rendering capability of the first type of mobile communication facility to be rendered thereon; and (c) receiving an advertising request associated with the first type of mobile communication facility and in response thereto, transmitting the advertising content to the first type of mobile communication facility.

    摘要翻译: 基于蜂窝电话基础设施内的移动通信设施的呈现能力来定向分发赞助商的广告内容的系统包括:(a)向赞助商呈现对应于第一类型和第二类型的移动通信设施的数据; (b)从赞助商接收:(i)对应于第一类移动通信设施的选择; 和(ii)广告内容,其中所述广告内容需要在其上呈现第一类型的移动通信设施的呈现能力; 以及(c)接收与第一类型的移动通信设备相关联的广告请求,并响应于此,将广告内容发送到第一类型的移动通信设施。

    Presentation of Interactive Mobile Sponsor Content
    139.
    发明申请
    Presentation of Interactive Mobile Sponsor Content 审中-公开
    演示互动手机赞助商内容

    公开(公告)号:US20100312572A1

    公开(公告)日:2010-12-09

    申请号:US12796327

    申请日:2010-06-08

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02

    摘要: In embodiments, the present invention provides a method for associating an interactive element with a sponsored content, presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility, and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.

    摘要翻译: 在实施例中,本发明提供了一种用于将交互式元素与赞助内容相关联的方法,所述方法至少部分地基于与移动通信设备相关联的移动用户特性的相关性,将赞助内容呈现给移动通信设备,并允许 所述移动通信设备的用户参与所述赞助内容内的所述交互元素。