公开(公告)号：US20180018063A1

公开(公告)日：2018-01-18

申请号：US15283432

申请日：2016-10-02

申请人： Intent Media, Inc.

发明人： Adam R. Pritchard ,  Ronak M. Daya ,  Jean Seok ,  Yoaquim J. Cintron-Rosario ,  Mark J. Napier ,  Isaac W. Woodruff ,  Jessica Sachs ,  Anand Safi ,  Jason A. Reid

IPC分类号： G06F3/0481 ,  G06F17/21 ,  G06F17/22 ,  H04L29/06 ,  G06Q30/02

CPC分类号： G06F17/212 ,  G06F3/0481 ,  G06F3/0484 ,  G06F16/9577 ,  G06F17/2247 ,  G06F2203/04803 ,  G06Q30/0277 ,  H04L67/02 ,  H04L67/20 ,  H04L67/2838 ,  H04L67/42

摘要： A web site publisher may improve user interaction with landing pages from third-party publishers by displaying landing page content in a navigation window offering users the ability to interact with one or more landing pages in formats including: carousel, multiple panes, stacks, tabs, and tiles. Pages may be displayed in focus, below or behind the active display area, in full size windows, in reduced windows, and so forth. Landing page content may be loaded in advance of a user focusing on a specific page. The navigation window offers users the ability to store preferences, to refresh landing pages, to save searches, to search in one landing page, and/or to have results propagate to other landing pages.

公开(公告)号：US08527341B2

公开(公告)日：2013-09-03

申请号：US12793865

申请日：2010-06-04

申请人： Joshua Feuerstein ,  Richard Harris ,  Joshua Hartmann ,  Adam Pritchard ,  Arun Rajan ,  Kurt Schrader ,  Jonathan Taqqu ,  Damon Tassone

发明人： Joshua Feuerstein ,  Richard Harris ,  Joshua Hartmann ,  Adam Pritchard ,  Arun Rajan ,  Kurt Schrader ,  Jonathan Taqqu ,  Damon Tassone

IPC分类号： H04N7/10 ,  G06Q30/00

CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0253 ,  G06Q30/0255 ,  G06Q30/0269

摘要： A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website, and determining a hurdle rate that is based at least on the user intent and which identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user. The method further includes selecting, from a plurality of advertisements, an optimal advertisement having an advertiser bid that exceeds the hurdle rate, and displaying the optimal advertisement to the user in an interface of a client computer system.

摘要翻译： 在在线环境中传送广告的方法包括确定与电子商务网站交互的用户的意图，以及确定至少基于用户意图并且识别广告主的出价的阈值金额的跨栏率 以向用户显示广告。 该方法还包括从多个广告中选择具有超过障碍率的广告主投标的最佳广告，并且在客户计算机系统的界面中向用户显示最佳广告。

公开(公告)号：US20110054998A1

公开(公告)日：2011-03-03

申请号：US12793904

申请日：2010-06-04

申请人： Joshua Feuerstein ,  Richard Harris ,  Joshua Hartmann ,  Adam Pritchard ,  Arun Rajan ,  Kurt Schrader ,  Jonathan Taqqu ,  Damon Tassone

发明人： Joshua Feuerstein ,  Richard Harris ,  Joshua Hartmann ,  Adam Pritchard ,  Arun Rajan ,  Kurt Schrader ,  Jonathan Taqqu ,  Damon Tassone

IPC分类号： G06Q30/00

CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0253 ,  G06Q30/0255 ,  G06Q30/0269

摘要： A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website and determining a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website. The method may further include selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate. The method may further include providing one or more controls in a user interface of a client computer system, each of the controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the controls, and providing an element, responsive to an input of the user, that is adapted to display, to the user, the respective advertisements selected by the user.

摘要翻译： 在在线环境中传送广告的方法包括：至少基于用户的意图来确定用户与电子商务网站进行交互的意图并确定跨栏率，其标识由广告主进行出价的阈值金额 以便向与电子商务网站交互的用户显示广告。 该方法还可以包括从多个广告中选择一个或多个具有超过确定的跨栏率的广告主合并的合并广告。 该方法还可以包括在客户端计算机系统的用户界面中提供一个或多个控制，每个控制与一个或多个最佳广告的相应广告相关联，并且适于使用户能够选择一个或多个 控制和提供响应于用户的输入的元件，其适于向用户显示由用户选择的各个广告。