公开(公告)号：US09236962B2

公开(公告)日：2016-01-12

申请号：US12257879

申请日：2008-10-24

Applicant: John Alastair Hawkins ,  Simon Rowe

Inventor： John Alastair Hawkins ,  Simon Rowe

IPC: G06Q30/00 ,  H04H20/14 ,  G06Q30/02 ,  H04H60/66 ,  H04N7/16 ,  H04N21/24 ,  H04N21/258 ,  H04N21/266 ,  H04N21/466 ,  H04N21/658 ,  H04N21/81

CPC classification number: H04H20/14 ,  G06Q30/02 ,  H04H60/66 ,  H04N7/16 ,  H04N21/2407 ,  H04N21/25891 ,  H04N21/26603 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.

Abstract translation: 访问和处理电视报告记录以产生广告素材的频率特定到达值和设备频率（例如，电视广告）。 设备频率指示通过使用特定观看设备呈现广告素材的次数。 频率特定达到值，指示用于向广告素材呈现指定次数的唯一查看设备的数量。 估计观看群体的广告素材的特定频率值和设备频率。 用于观看群体的估计频率特定到达值和设备频率基于用于从观看群体的样本（例如，观看群体的子集）的多个创意播放的已知观看模式数据和用于播放的估计的观看模式数据 观众人数。

公开(公告)号：US08732277B1

公开(公告)日：2014-05-20

申请号：US13250877

申请日：2011-09-30

Applicant: Simon Rowe

Inventor： Simon Rowe

IPC: G06F13/00

CPC classification number: G06K9/6201 ,  G06F17/30743 ,  G06K9/46 ,  H04L29/08072

Abstract: In general, embodiments of the present disclosure are directed to techniques for determining a user's potential exposure to defined audio content (e.g., television and audio advertisements) using a mobile device. In one example, a method includes receiving first audio content. The method further includes generating a first digital representation of the first audio content. The method also includes accessing a data structure, wherein the data structure contains at least a second digital representation of at least second audio content. The method also includes comparing the first digital representation to at least the second digital representation contained in the data structure and if there is a match between the first digital representation and at least the second digital representation contained in the data structure, transmitting a message to a remote server indicating the match.

公开(公告)号：US20110185382A2

公开(公告)日：2011-07-28

申请号：US12247069

申请日：2008-10-07

Applicant: John Hawkins ,  Simon Rowe

Inventor： John Hawkins ,  Simon Rowe

IPC: H04N7/025

CPC classification number: H04H20/14 ,  G06Q30/02 ,  H04H60/66 ,  H04N7/16 ,  H04N21/2407 ,  H04N21/25891 ,  H04N21/26603 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.

Abstract translation: 访问和处理电视报告记录以产生广告素材的频率特定到达值和设备频率（例如，电视广告）。 设备频率指示通过使用特定观看设备呈现广告素材的次数。 频率特定达到值，指示用于向广告素材呈现指定次数的唯一查看设备的数量。 估计观看群体的广告素材的特定频率值和设备频率。 用于观看群体的估计频率特定到达值和设备频率基于用于从观看群体的样本（例如，观看群体的子集）的多个创意播放的已知观看模式数据和用于播放的估计的观看模式数据 观众人数。

公开(公告)号：US20100262496A1

公开(公告)日：2010-10-14

申请号：US12819664

申请日：2010-06-21

Applicant: Geoffrey R. Smith ,  Kaustuv ,  Daniel J. Zigmond ,  Jay Shrauner ,  John Alastair Hawkins ,  Simon Rowe ,  Michael A. Killianey ,  Yaroslav Volovich ,  Iain Merrick

Inventor： Geoffrey R. Smith ,  Kaustuv ,  Daniel J. Zigmond ,  Jay Shrauner ,  John Alastair Hawkins ,  Simon Rowe ,  Michael A. Killianey ,  Yaroslav Volovich ,  Iain Merrick

IPC: G06Q30/00 ,  H04N5/445

CPC classification number: H04N21/44204 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.

Abstract translation: 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。

公开(公告)号：US20100235219A1

公开(公告)日：2010-09-16

申请号：US12062231

申请日：2008-04-03

Applicant: Iain Merrick ,  Jason Bayer ,  John Alastair Hawkins ,  Greg Hecht ,  Michael A. Killianey ,  Simon Rowe ,  Geoffrey R. Smith ,  Daniel J. Zigmond

Inventor： Iain Merrick ,  Jason Bayer ,  John Alastair Hawkins ,  Greg Hecht ,  Michael A. Killianey ,  Simon Rowe ,  Geoffrey R. Smith ,  Daniel J. Zigmond

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q10/04 ,  G06Q10/0639 ,  G06Q30/0249 ,  G06Q40/06

Abstract: Systems and methods can be used to adjust an advertising budget associated with an advertising item based on forecast performance of a media item associated with the advertising item. The advertising budget can be reconciled based upon measured impressions associated with the advertising item.

Abstract translation: 系统和方法可以用于基于与广告项目相关联的媒体项目的预测性能来调整与广告项目相关联的广告预算。 广告预算可以根据与广告项目相关联的测量的展示进行对帐。

公开(公告)号：US07743394B2

公开(公告)日：2010-06-22

申请号：US11852788

申请日：2007-09-10

Applicant: Geoffrey R. Smith ,  Kaustuv ,  Daniel J. Zigmond ,  Jay Shrauner ,  John Alastair Hawkins ,  Simon Rowe ,  Michael A. Killianey ,  Yaroslav Volovich ,  Iain Merrick

Inventor： Geoffrey R. Smith ,  Kaustuv ,  Daniel J. Zigmond ,  Jay Shrauner ,  John Alastair Hawkins ,  Simon Rowe ,  Michael A. Killianey ,  Yaroslav Volovich ,  Iain Merrick

IPC: H04N7/16 ,  H04H60/32

CPC classification number: H04N21/44204 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.

Abstract translation: 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。