RANKING AND RECOMMENDING HASHTAGS
    11.
    发明申请

    公开(公告)号:US20190163711A1

    公开(公告)日:2019-05-30

    申请号:US16264211

    申请日:2019-01-31

    Applicant: Adobe Inc.

    Abstract: A method for recommending hashtags includes determining keywords from a post planned for publishing by a publisher. An input criteria comprising at least one of age group, geographical location, date range, or a keyword is received. Previous posts associated with the keywords and satisfying the input criteria are obtained. The previous posts are categorized into one or more categories based on sentiment of each post and for each category hashtags used in the obtained previous posts in that category are determined. The hashtags are ranked based on predefined criteria comprising at least one of frequency of appearance of respective hashtag in posts, number of likes or shares or retweets of post comprising respective hashtag, number of followers of person who used respective hashtag, or sentiment of post comprising respective hashtag. The hashtags are then recommended, based on ranking, to the publisher for use with the post planned for publishing.

    Ranking images based on image effects

    公开(公告)号:US11269892B2

    公开(公告)日:2022-03-08

    申请号:US15801014

    申请日:2017-11-01

    Applicant: ADOBE INC.

    Abstract: Approaches are described for ranking images against image effects. An image effect is identified from a plurality of image effects. Each image effect includes instructions defining steps of modifying visual data of an input image to produce an output image. Preview images are generated, where for each data object of a plurality of data objects the instructions of the image effect are applied to a respective image corresponding to the data object to generate a preview image of the data object. Ranking scores are determined, where for each data object visual data of the respective image is analyzed using a set of evaluation criteria associated with the image effect to determine a ranking score of the image effect for the data object. Data is transmitted which causes at least one of the preview images to be presented on a user device based on the ranking scores.

    Generating leads using Internet of Things devices at brick-and-mortar stores

    公开(公告)号:US11113734B2

    公开(公告)日:2021-09-07

    申请号:US14996174

    申请日:2016-01-14

    Applicant: ADOBE INC.

    Abstract: Techniques for generating leads for consumers using IoT devices at brick-and-mortar stores are provided. A retailer can determine a consumer's level of interest in a product and provide information or other benefits to the consumer. In some embodiments, sensor data from at least one of one or more consumer devices or IoT devices are received, the sensor data being indicative of interaction of a consumer with a product. One or more interactions of the consumer with the product are determined based on the received sensor data. An interaction database is searched for an interaction mapped to specific sensor data requirements matching the received sensor data. A leads score is calculated based on the one or more interactions, the leads score indicating an interest level of the consumer in the product. When the leads score exceeds a threshold, a lead is generated for the consumer.

    Ranking and recommending hashtags
    14.
    发明授权

    公开(公告)号:US10902076B2

    公开(公告)日:2021-01-26

    申请号:US16264211

    申请日:2019-01-31

    Applicant: Adobe Inc.

    Abstract: A method for recommending hashtags includes determining keywords from a post planned for publishing by a publisher. An input criteria comprising at least one of age group, geographical location, date range, or a keyword is received. Previous posts associated with the keywords and satisfying the input criteria are obtained. The previous posts are categorized into one or more categories based on sentiment of each post and for each category hashtags used in the obtained previous posts in that category are determined. The hashtags are ranked based on predefined criteria comprising at least one of frequency of appearance of respective hashtag in posts, number of likes or shares or retweets of post comprising respective hashtag, number of followers of person who used respective hashtag, or sentiment of post comprising respective hashtag. The hashtags are then recommended, based on ranking, to the publisher for use with the post planned for publishing.

    Consumer influence analytics with consumer profile enhancement

    公开(公告)号:US10580024B2

    公开(公告)日:2020-03-03

    申请号:US15008104

    申请日:2016-01-27

    Applicant: Adobe Inc.

    Abstract: Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers. The observed consumer behavior provides actionable insights into how consumers influence each other. For example, the people that a particular consumer spends time with form a “circle of influence” associated with that consumer. If the consumer makes a purchase, members of the circle of influence are observed to understand the degree to which they were influenced by the purchase, if at all. Metrics that quantify a consumer's influence over other consumers allow marketers to more effectively target both the influencing and influenced consumers. Also, if relatively little information is known about a particular consumer, that consumer's digital marketing profile can be supplemented using information known about the consumers with whom he/she often spends time.

    Saliency-Based Collage Generation using Digital Images

    公开(公告)号:US20190139282A1

    公开(公告)日:2019-05-09

    申请号:US15808625

    申请日:2017-11-09

    Applicant: Adobe Inc.

    Abstract: Saliency-based collage generation techniques are described. A collage generation module is executed by a computing device and receives multiple digital images. The collage generation module then generates multiple saliency maps from the digital images that describe a visual saliency of respective pixels in the digital images. The saliency maps are then used by the collage generation module to fit bounding boxes to portions of the digital images that are considered salient. Collage candidates are generated by the collage generation module based on predefined layouts and the bounding boxes that are fit the portions of the digital images. The collage generation module then selects at least one collage from these collage candidates for output to a user based on the determined amounts of deviation.

    Method and apparatus for providing a response to an input post on a social page of a brand

    公开(公告)号:US10269080B2

    公开(公告)日:2019-04-23

    申请号:US14553292

    申请日:2014-11-25

    Applicant: Adobe Inc.

    Abstract: A method for providing a response to an input post on a social page of a brand is provided. The input post is detected upon posting of the input post on the social page of the brand. The social page is present on a social channel. An inquiry regarding the brand is identified from content of the input post. At least one social post is determined from already posted posts on one or more social channels based on the inquiry. The at least one social post is associated with the brand. A response post is created using the at least one social post. The response post addresses the inquiry. The response post is then posted on the social page of the social channel as a reply to the input post. An apparatus for performing the method as described herein is also provided.

    Attribution that accounts for external viewing conditions

    公开(公告)号:US11113716B2

    公开(公告)日:2021-09-07

    申请号:US15193576

    申请日:2016-06-27

    Applicant: ADOBE INC.

    Abstract: Systems and methods are disclosed herein for attributing credit to online consumer touchpoints for a consumer performing an action. The systems and methods involve determining whether a consumer is in a particular environment for an online consumer touchpoint by detecting an external viewing condition for the consumer for the online consumer touchpoint. The systems and methods determine that the consumer performed an action, such as a conversion, following the online consumer touchpoint and additional online consumer touchpoints. An effectiveness of the online consumer touchpoint in the particular environment is determined and used to attribute relative credit to the online consumer touchpoint and the additional online consumer touchpoints for the consumer performing the action.

Patent Agency Ranking