公开(公告)号：US20220060783A1

公开(公告)日：2022-02-24

申请号：US17200171

申请日：2021-03-12

Applicant: FreeWheel Media, Inc

Inventor： Seth Haberman ,  Gerrit Niemeijer

IPC: H04N21/44 ,  H04N21/433 ,  H04N21/458 ,  H04N21/81 ,  H04N21/24 ,  H04N21/262 ,  H04N21/6543 ,  H04N21/2668

Abstract: Systems, methods and computer-readable storage media for storing or caching targeted content on a receiver device using existing bandwidth within a media network are described. For example, unused bandwidth within a transport stream may be detected and targeted content may be inserted into the transport stream within the unused bandwidth. The targeted content may include targeted advertisements for a household addressable media network. The transport stream may be transmitted to the receiver device which may access and store the targeted content responsive to various targeted content signals. For instance, the transport stream may include targeted content signals configured to trigger the receive device to access and store the targeted content. The transport stream may include a commercial feed transport stream.

公开(公告)号：US11152033B2

公开(公告)日：2021-10-19

申请号：US16820596

申请日：2020-03-16

Applicant: FreeWheel Media, Inc.

Inventor： Bala Iyer ,  Alex Jansen ,  Gerrit Niemeijer ,  Seth Haberman

IPC: G11B27/28 ,  G11B27/031 ,  G11B27/34 ,  G11B27/034 ,  H04N5/14 ,  H04N7/01

Abstract: Methods and systems for compressing video content are presented. The methods and systems include analyzing a sequence of media frames stored in the memory device and calculating a displacement level of each of the media frames. The displacement level indicates how different each of the media frames is to a previous media frame. The sequence of media frames is divided into a plurality of cuts where each cut ends at a media frame having a substantially high displacement level. Frames to be removed from the sequence of media frames are identified in each cut based upon the frame's displacement level. The identified frames are then removed.

公开(公告)号：US12299704B2

公开(公告)日：2025-05-13

申请号：US18362680

申请日：2023-07-31

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Claudio Marcus

IPC: G06F17/00 ,  G06Q30/0201

Abstract: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.

公开(公告)号：US11632595B2

公开(公告)日：2023-04-18

申请号：US17111032

申请日：2020-12-03

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Gerrit Niemeijer ,  Robert Bress ,  Claudio Marcus

IPC: H04N21/81 ,  H04N21/2547 ,  H04N21/262 ,  H04N21/442 ,  H04N21/234 ,  H04N21/45 ,  H04N21/858

Abstract: Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and economics associated with the transactions, as well as individual campaign constraints and requirements. The decentralized application system significantly lowers current transaction and execution barriers, timing and costs, while providing a highly accountable and trusted system across all of the exchange participants.

公开(公告)号：US11323759B2

公开(公告)日：2022-05-03

申请号：US16037966

申请日：2018-07-17

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Gerrit Niemeijer

IPC: H04N21/2385 ,  H04N21/2662 ,  H04N21/236 ,  H04N21/2343 ,  H04N21/647 ,  H04N21/81

Abstract: Systems, methods and computer-readable storage media for allocating content elements addressed for a content opportunity in a transport stream within a household-addressable media network. A content opportunity may include an advertising slot in a programming stream. The content elements may include advertising content configured to be run during the advertising slot. The advertising slot may be transmitted in a programming stream providing television programming and the advertising content may be provided in a commercial feed. The media network may be configured to transmit various content formats, such as high definition (HD), standard definition (SD), and variations thereof. Systems may be configured to allocate the highest profile corresponding content elements if there is sufficient resources available. If sufficient resources are not available, the system may allocate lower profile versions of the content elements.

公开(公告)号：US11195188B2

公开(公告)日：2021-12-07

申请号：US16058822

申请日：2018-08-08

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Claudio Marcus

IPC: G06F17/00 ,  G06Q30/02

Abstract: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.

公开(公告)号：US12020266B2

公开(公告)日：2024-06-25

申请号：US17512130

申请日：2021-10-27

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Claudio Marcus

IPC: G06F17/00 ,  G06Q30/0201

CPC classification number: G06Q30/0201

Abstract: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.

公开(公告)号：US11962871B2

公开(公告)日：2024-04-16

申请号：US17454737

申请日：2021-11-12

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Robert Bress ,  Claudio Marcus

IPC: H04N21/81 ,  G06Q30/0241 ,  G11B27/10 ,  H04N21/234 ,  H04N21/258 ,  H04N21/442 ,  H04N21/45 ,  H04N21/845

CPC classification number: H04N21/812 ,  G06Q30/0241 ,  G11B27/10 ,  H04N21/23424 ,  H04N21/25883 ,  H04N21/44204 ,  H04N21/4508 ,  H04N21/4532 ,  H04N21/8456

Abstract: Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.

公开(公告)号：US20230360080A1

公开(公告)日：2023-11-09

申请号：US18314611

申请日：2023-05-09

Applicant: Freewheel Media, Inc.

Inventor： Claudio Marcus ,  Seth Haberman

IPC: G06Q30/0242

CPC classification number: G06Q30/0242 ,  H04N21/812

Abstract: Systems and methods for determining outcomes for promotional messages presented to viewers using digital on-screen graphics are described. A service provider may present digital on-screen graphics on content presentation devices, which may be detected by an outcome management system. The digital on-screen graphic may be displayed in association with a primary content offering, such as a television program. The outcome management system may monitor content presentation devices, including those exposed to the digital on-screen graphic, to determine the effectiveness of the digital on-screen graphic. For instance, the outcome management system may determine whether content presentation devices exposed to the digital on-screen graphic subsequently accessed a content offering promoted therein.

公开(公告)号：US11763326B2

公开(公告)日：2023-09-19

申请号：US17512254

申请日：2021-10-27

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Claudio Marcus

IPC: G06F17/00 ,  G06Q30/0201

CPC classification number: G06Q30/0201

Abstract: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.