公开(公告)号：US20150227504A1

公开(公告)日：2015-08-13

申请号：US14585685

申请日：2014-12-30

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zuo Yan

IPC: G06F17/24 ,  G06F7/24 ,  G06F17/27

CPC classification number: G06F17/248 ,  G06F7/24 ,  G06F17/2705

Abstract: A system for automatically generating a content item may include receiving a content item template having a set of elements for creating a content item and content item data for the set of elements. A placeholder for each element of the set of elements may be generated and a space allocation for each element may be determined based on the generated placeholders for each element. A determination if a conflict exists based on the determined space allocations for each element may be made and, responsive to determining no conflict exists, a content item may be generated using the content item data and the determined space allocations.

Abstract translation: 用于自动生成内容项的系统可以包括接收具有用于创建内容项的元素集合的内容项模板和用于该组元素的内容项数据。 可以生成元素集合中的每个元素的占位符，并且可以基于为每个元素生成的占位符来确定每个元素的空间分配。 可以基于确定的每个元素的空间分配来确定是否存在冲突，并且响应于确定不存在冲突，可以使用内容项数据和所确定的空间分配来生成内容项。

公开(公告)号：US20180322536A1

公开(公告)日：2018-11-08

申请号：US15638291

申请日：2017-06-29

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Kai Ye ,  Gaurav Bhaya ,  Robert Stets

IPC: G06Q30/02

CPC classification number: G06Q30/0276 ,  G06Q30/0277

Abstract: A system and method for generating content having an embedded optical label includes serving the ad, logging engagement, and transmitting a platform-specific redirect link. A third-party content provider specifies a URL to a webpage. A content generator uses the URL to generate content including an optical label encoding a combined URL. The combined URL includes a click server URL and redirect links from the webpage. Content is generated with various elements from the webpage and served to a first client device. When a second client device scans the optical label, the second client device decodes the optical label and sends a request to a click server. The click server logs user engagement, detects the platform of the second client device, and transmits a redirect link to the second client device.

公开(公告)号：US09946695B2

公开(公告)日：2018-04-17

申请号：US13890915

申请日：2013-05-09

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Kai Ye ,  Yongtai Zhu ,  Zuo Yan ,  Andrew Foster ,  Jordan Bayliss-McCulloch ,  Daly Chang ,  Ayaka Nonaka

IPC: G06F17/24 ,  G06T7/00 ,  G06F17/30 ,  G06T1/00 ,  G06F17/21 ,  G06F17/22 ,  G06F17/27

CPC classification number: G06F17/24 ,  G06F17/211 ,  G06F17/212 ,  G06F17/2229 ,  G06F17/2785 ,  G06F17/30047 ,  G06F17/30247 ,  G06F17/30253 ,  G06F17/30256 ,  G06F17/30265 ,  G06F17/30268 ,  G06F17/30719 ,  G06T1/00 ,  G06T7/00

Abstract: A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.

公开(公告)号：US09830062B2

公开(公告)日：2017-11-28

申请号：US14452080

申请日：2014-08-05

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Yongtai Zhu

IPC: G06F3/0481 ,  G06F3/0484 ,  G06F3/048 ,  G06Q30/02

CPC classification number: G06F3/04847 ,  G06F3/048 ,  G06F3/0481 ,  G06F3/04842 ,  G06Q30/0251

Abstract: Systems and methods for optimizing content performance using click types are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a click type performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential click types. Each of the potential click types defines different criteria for triggering an event that occurs in response to a user interaction with the content item when the defined criteria are satisfied. The content generation system selects one of the potential click types based on the predicted performance metrics and generates a content item having the selected click type. The click type performance model is updated using event data from the client device.

公开(公告)号：US20160378719A1

公开(公告)日：2016-12-29

申请号：US15261169

申请日：2016-09-09

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zhenguo Ou

IPC: G06F17/21 ,  G06F9/44 ,  G06Q30/02

CPC classification number: G06F17/211 ,  G06F3/0481 ,  G06F3/04842 ,  G06F9/451 ,  G06F17/212 ,  G06F17/30905 ,  G06Q30/02 ,  G06Q30/0277

Abstract: Systems and methods for optimizing content layout using behavior metrics are provided. Behavioral data is collected for a content item presented on a client device. The behavioral data indicates various locations within a display area of the content item at which a user action (e.g., clicking) occurs. The behavioral data is used to assign weights to various components of a layout scheme for the content item. A user action that occurs within an area of the content item associated with a particular component of the layout scheme contributes to the weight of the corresponding component. The weights associated with each component of the layout scheme are used to optimize the layout for the content item. Components with greater assigned weights are highlighted or emphasized. The display sizes of components in the optimized layout scheme may correspond to the weights associated with the components.

公开(公告)号：US20150286742A1

公开(公告)日：2015-10-08

申请号：US14308955

申请日：2014-06-19

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zhenguo Ou

IPC: G06F17/30 ,  G06F3/0484 ,  G06F17/21

CPC classification number: G06F17/211 ,  G06F3/0481 ,  G06F3/04842 ,  G06F9/451 ,  G06F17/212 ,  G06F17/30905 ,  G06Q30/02 ,  G06Q30/0277

Abstract: Systems and methods for optimizing content layout using behavior metrics are provided. Behavioral data is collected for a content item presented on a client device. The behavioral data indicates various locations within a display area of the content item at which a user action (e.g., clicking) occurs. The behavioral data is used to assign weights to various components of a layout scheme for the content item. A user action that occurs within an area of the content item associated with a particular component of the layout scheme contributes to the weight of the corresponding component. The weights associated with each component of the layout scheme are used to optimize the layout for the content item. Components with greater assigned weights are highlighted or emphasized. The display sizes of components in the optimized layout scheme may correspond to the weights associated with the components.

Abstract translation: 提供了使用行为度量优化内容布局的系统和方法。 针对客户端设备上呈现的内容项收集行为数据。 行为数据表示在用户动作（例如，点击）发生的内容项目的显示区域内的各种位置。 行为数据用于为内容项的布局方案的各种组件分配权重。 在与布局方案的特定部件相关联的内容项目的区域内发生的用户动作有助于相应组件的重量。 与布局方案的每个组件相关联的权重用于优化内容项的布局。 具有较大分配权重的组件被突出显示或强调。 优化布局方案中的组件的显示尺寸可以对应于与组件相关联的权重。

公开(公告)号：US20150206169A1

公开(公告)日：2015-07-23

申请号：US14157955

申请日：2014-01-17

Applicant: Google Inc.

Inventor： Kai Ye ,  Guannan Zhang

IPC: G06Q30/02

CPC classification number: G06Q30/0242

Abstract: Systems and methods for automatically generating display content are provided. A uniform resource locator identifying a landing resource is received from a third-party content provider. One or more images are extracted from the landing resource. The extracted images are analyzed to detect the visual content and semantic content thereof. The extracted images are scored based on at least one of the detected visual content and the detected semantic content. The highest-scoring image is selected from a set of images that includes the images extracted from the landing resource. A third-party content item that includes the selected image is generated and served to a user device. The third-party content item is configured to direct the user device to the landing resource.

Abstract translation: 提供了自动生成显示内容的系统和方法。 从第三方内容提供商接收标识着陆资源的统一资源定位符。 从着陆资源提取一个或多个图像。 分析提取的图像以检测其视觉内容和语义内容。 基于所检测到的视觉内容和检测到的语义内容中的至少一个，对所提取的图像进行评分。 从包括从登陆资源提取的图像的一组图像中选择最高评分的图像。 生成包含所选图像的第三方内容项并将其提供给用户设备。 第三方内容项被配置为将用户设备引导到登陆资源。

公开(公告)号：US20140229296A1

公开(公告)日：2014-08-14

申请号：US13765048

申请日：2013-02-12

Applicant: Google Inc.

Inventor： Kai Ye ,  Yongtai Zhu ,  Zuo Yan ,  Guannan Zhang

IPC: G06Q30/02

CPC classification number: G06Q30/0276

Abstract: Apparatus and method for generating advertisements for an advertiser based upon style information contained in the advertiser's web pages. An ad generation system is used to analyze and extract style information from the advertiser's web pages. The style information can then be incorporated into an advertisement template to generate the advertisement for the advertiser.

Abstract translation: 基于广告主网页中包含的样式信息，为广告商生成广告的装置和方法。 广告生成系统用于从广告客户的网页分析和提取样式信息。 然后可以将样式信息并入广告模板中以生成广告商的广告。