公开(公告)号：US20150317680A1

公开(公告)日：2015-11-05

申请号：US14586747

申请日：2014-12-30

Applicant: SPOTIFY AB

Inventor： Jason Richman ,  Kinshuk Mishra ,  Will Meyer ,  Alex Sarkesian

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0257 ,  G06Q30/0277 ,  H04L65/601 ,  H04N21/23424 ,  H04N21/25841 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/435 ,  H04N21/439 ,  H04N21/6587 ,  H04N21/812

Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for selection of targeted advertisement or other sponsor-directed content based on a playlist context. A media device enables access by a user to one or more playlists of media content at a media server. Advertisements can be selected for providing to the user, based on one or more characteristics of a playlist, such as the playlist's description, or the playlist being part of an advertisement campaign. For example, a playlist bearing a particular descriptive title can be used to trigger advertisements that may be relevant to that descriptive title. Adding a particular song to a playlist can be used to trigger advertisements that may be relevant to that song.

Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括基于播放列表上下文来选择目标广告或其他赞助商定向内容的支持。 媒体设备使得用户能够访问媒体服务器上的媒体内容的一个或多个播放列表。 可以基于播放列表的一个或多个特征（例如播放列表的描述）或作为广告活动的一部分的播放列表来选择向用户提供广告。 例如，具有特定描述性标题的播放列表可用于触发可能与该描述性标题相关的广告。 将特定歌曲添加到播放列表可以用于触发可能与该歌曲相关的广告。