公开(公告)号：US11343547B2

公开(公告)日：2022-05-24

申请号：US17149275

申请日：2021-01-14

Applicant: Xandr Inc.

Inventor： Radhika Shivapurkar ,  Eric Hoffert ,  Joel Korpi ,  Matthew Kendall ,  Jaiminkumar Panchal ,  Aadesh Patel

IPC: H04N7/025 ,  H04N21/234 ,  H04N21/433 ,  G06Q30/02 ,  H04N21/81

Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.

公开(公告)号：US11032605B1

公开(公告)日：2021-06-08

申请号：US15943375

申请日：2018-04-02

Applicant: XANDR INC.

Inventor： Eric M. Hoffert ,  Jeffrey Weiss ,  Vikki Pitts ,  Alexander Krassel ,  Yevgeniy Nisman ,  Radhika Shivapurkar

IPC: H04N21/438 ,  H04N21/6543 ,  H04N21/433 ,  H04N21/472 ,  H04N21/466 ,  H04N21/4782 ,  H04N21/234

Abstract: Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page, the content being associated with a digital video; determining that the likelihood exceeds a threshold and, based thereon: identifying the digital video associated with the content; obtaining a copy of a video file including the digital video and an initial portion that precedes the digital video; initiating a video player for displaying the digital video; determining a start location in the video file where the initial portion ends and the digital video begins; and configuring the video player to begin playing the video file from the start location when the user selects the content.