公开(公告)号：US20210258634A1

公开(公告)日：2021-08-19

申请号：US17313222

申请日：2021-05-06

Applicant: Xandr Inc.

Inventor： Eric M. Hoffert ,  Jeffrey Weiss ,  Vikki Pitts ,  Alexander Krassel ,  Yevgeniy Nisman ,  Radhika Shivapurkar

IPC: H04N21/438 ,  H04N21/234 ,  H04N21/466 ,  H04N21/6543 ,  H04N21/4782 ,  H04N21/433 ,  H04N21/472

Abstract: Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page, the content being associated with a digital video; determining that the likelihood exceeds a threshold and, based thereon: identifying the digital video associated with the content; obtaining a copy of a video file including the digital video and an initial portion that precedes the digital video; initiating a video player for displaying the digital video; determining a start location in the video file where the initial portion ends and the digital video begins; and configuring the video player to begin playing the video file from the start location when the user selects the content.

公开(公告)号：US20220248068A1

公开(公告)日：2022-08-04

申请号：US17725812

申请日：2022-04-21

Applicant: Xandr Inc.

Inventor： Radhika Shivapurkar ,  Eric Hoffert ,  Joel Korpi ,  Matthew Kendall ,  Jaiminkumar Panchal ,  Aadesh Patel

IPC: H04N21/234 ,  H04N21/433 ,  G06Q30/02 ,  H04N21/81

Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.

公开(公告)号：US20210149956A1

公开(公告)日：2021-05-20

申请号：US17159901

申请日：2021-01-27

Applicant: Xandr Inc.

Inventor： Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Radhika Shivapurkar ,  Michelle Smith ,  Jeffrey Weiss

IPC: G06F16/75 ,  G06F16/71 ,  G06F16/958 ,  G06F40/49

Abstract: A method for distributed pod-editing may be performed by an enhanced pod editor, and may include the following steps: receiving a framework for a pod, wherein the framework identifies one or more content items already assigned to one or more slots in the pod by one or more pod editors; determining attributes of the content items already assigned to the pod in a native taxonomy of the enhanced pod editor; determining restrictions on the pod's slots based on the attributes of the content items already assigned to the pod and on the pod's editorial constraints; rejecting content items already assigned to the pod that violate the restrictions on the pod's slots (if any); identifying candidate content items that comply with the restrictions on the pod's unfilled slots (if any), and selecting candidate content items and assigning the selected content items to the pod's unfilled slots

公开(公告)号：US20210136427A1

公开(公告)日：2021-05-06

申请号：US17149275

申请日：2021-01-14

Applicant: Xandr Inc.

Inventor： Radhika Shivapurkar ,  Eric Hoffert ,  Joel Korpi ,  Matthew Kendall ,  Jaiminkumar Panchal ,  Aadesh Patel

IPC: H04N21/234 ,  H04N21/433 ,  G06Q30/02 ,  H04N21/81

Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.

公开(公告)号：US20230032830A1

公开(公告)日：2023-02-02

申请号：US17963107

申请日：2022-10-10

Applicant: Xandr Inc.

Inventor： Eric M. Hoffert ,  Jeffrey Weiss ,  Vikki Pitts ,  Alexander Krassel ,  Yevgeniy Nisman ,  Radhika Shivapurkar

IPC: H04N21/438 ,  H04N21/6543 ,  H04N21/433 ,  H04N21/472 ,  H04N21/466 ,  H04N21/4782 ,  H04N21/234

Abstract: Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining a likelihood that a user will trigger presentment of video content within a portion of digital content, and when the likelihood is determined to exceed a threshold, obtaining a video tag that identifies the video content or caching a portion of the video content prior to presentment of the video content.

公开(公告)号：US11470381B2

公开(公告)日：2022-10-11

申请号：US17313222

申请日：2021-05-06

Applicant: Xandr Inc.

Inventor： Eric M. Hoffert ,  Jeffrey Weiss ,  Vikki Pitts ,  Alexander Krassel ,  Yevgeniy Nisman ,  Radhika Shivapurkar

IPC: H04N21/438 ,  H04N21/6543 ,  H04N21/433 ,  H04N21/472 ,  H04N21/466 ,  H04N21/4782 ,  H04N21/234

Abstract: Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page, the content being associated with a digital video; determining that the likelihood exceeds a threshold and, based thereon: identifying the digital video associated with the content; obtaining a copy of a video file including the digital video and an initial portion that precedes the digital video; initiating a video player for displaying the digital video; determining a start location in the video file where the initial portion ends and the digital video begins; and configuring the video player to begin playing the video file from the start location when the user selects the content.

公开(公告)号：US20210067820A1

公开(公告)日：2021-03-04

申请号：US16560666

申请日：2019-09-04

Applicant: Xandr Inc.

Inventor： Radhika Shivapurkar ,  Eric Hoffert ,  Joel Korpi ,  Matthew Kendall ,  Jaiminkumar Panchal ,  Aadesh Patel

IPC: H04N21/234 ,  H04N21/81 ,  G06Q30/02 ,  H04N21/433

Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.

公开(公告)号：US10936654B2

公开(公告)日：2021-03-02

申请号：US15988419

申请日：2018-05-24

Applicant: XANDR INC.

Inventor： Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Radhika Shivapurkar ,  Michelle Smith ,  Jeffrey Weiss

IPC: G06F16/75 ,  G06F16/71 ,  G06F16/958 ,  G06F40/49 ,  G06F16/95

Abstract: A method for distributed pod-editing may be performed by an enhanced pod editor, and may include the following steps: receiving a framework for a pod, wherein the framework identifies one or more content items already assigned to one or more slots in the pod by one or more pod editors; determining attributes of the content items already assigned to the pod in a native taxonomy of the enhanced pod editor; determining restrictions on the pod's slots based on the attributes of the content items already assigned to the pod and on the pod's editorial constraints; rejecting content items already assigned to the pod that violate the restrictions on the pod's slots (if any); identifying candidate content items that comply with the restrictions on the pod's unfilled slots (if any), and selecting candidate content items and assigning the selected content items to the pod's unfilled slots.

公开(公告)号：US10924778B1

公开(公告)日：2021-02-16

申请号：US16560666

申请日：2019-09-04

Applicant: Xandr Inc.

Inventor： Radhika Shivapurkar ,  Eric Hoffert ,  Joel Korpi ,  Matthew Kendall ,  Jaiminkumar Panchal ,  Aadesh Patel

IPC: H04N21/234 ,  G06Q30/02 ,  H04N21/433 ,  H04N21/81

Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.

公开(公告)号：US20230153353A1

公开(公告)日：2023-05-18

申请号：US18096580

申请日：2023-01-13

Applicant: Xandr Inc.

Inventor： Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Radhika Shivapurkar ,  Michelle Smith ,  Jeffrey Weiss

IPC: G06F16/75 ,  G06F16/71 ,  G06F16/958 ,  G06F40/49

CPC classification number: G06F16/75 ,  G06F16/71 ,  G06F16/958 ,  G06F40/49

Abstract: A method for distributed pod-editing may be performed by an enhanced pod editor, and may include the following steps: receiving a framework for a pod, wherein the framework identifies one or more content items already assigned to one or more slots in the pod by one or more pod editors; determining attributes of the content items already assigned to the pod in a native taxonomy of the enhanced pod editor; determining restrictions on the pod's slots based on the attributes of the content items already assigned to the pod and on the pod's editorial constraints; rejecting content items already assigned to the pod that violate the restrictions on the pod's slots (if any); identifying candidate content items that comply with the restrictions on the pod's unfilled slots (if any), and selecting candidate content items and assigning the selected content items to the pod's unfilled slots.