Targeting Advertisements in a Social Network
    22.
    发明申请
    Targeting Advertisements in a Social Network 审中-公开
    针对社交网络中的广告

    公开(公告)号:US20100324990A1

    公开(公告)日:2010-12-23

    申请号:US12853242

    申请日:2010-08-09

    Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

    Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员,网站根据会员的行为和会员的一个或多个特征提供有针对性的广告。 社交网站维护与成员有关的简介,描述会员的特征,如年龄,地理位置,就业,教育历史和兴趣。 社交网站将成员简档与多个广告请求的定位标准进行比较,并确定与成员简档匹配的广告请求,并为社交网站创造最多的收入。 在向成员展示广告时,网站可以通过从接收到的广告中选择一个可以最大化广告预期价值的广告来优化广告收入。

    Generating a feed of stories personalized for members of a social network
    23.
    发明授权
    Generating a feed of stories personalized for members of a social network 有权
    为社交网络的成员生成个性化的故事Feed

    公开(公告)号:US07827208B2

    公开(公告)日:2010-11-02

    申请号:US11502757

    申请日:2006-08-11

    Abstract: Systems and methods for generating dynamic relationship-based content personalized for members of a web-based social network are provided. At least one action of one or more members of a web-based social network is associated with relationship data for the one or more members to produce consolidated data. One or more elements associated with the consolidated data is identified and used to aggregate the consolidated data. Further exemplary methods comprise weighting by affinity the aggregated consolidated data to generate dynamic relationship-based content personalized for the members of the web-based social network.

    Abstract translation: 提供了用于为基于网络的社交网络的成员个性化的用于生成基于动态关系的内容的系统和方法。 基于网络的社交网络的一个或多个成员的至少一个动作与一个或多个成员的关系数据相关联以产生合并的数据。 识别与合并数据相关联的一个或多个元素,并用于聚合合并数据。 另外的示例性方法包括通过亲和度对聚合的合并数据进行加权以生成针对基于网络的社交网络的成员个性化的基于动态关系的内容。

    System and methods for network authentication
    28.
    发明授权
    System and methods for network authentication 有权
    网络认证的系统和方法

    公开(公告)号:US08464316B2

    公开(公告)日:2013-06-11

    申请号:US13416242

    申请日:2012-03-09

    CPC classification number: H04L63/08 H04L67/14 H04L67/146

    Abstract: Exemplary systems and methods for network authentication are provided. Exemplary systems include an application program interface configured for receiving a request for an authentication code, a code generator in communication with the application program interface, the code generator configured to generate the authentication code, and the application program interface further configured to receive the generated authentication code and allow an application to communicate digital data with a web-based social network. Further systems include the generated authentication code being received from a network device without an Internet browser and the received generated authentication code allowing an application to communicate digital data with a web-based social network for an extended period of time. Exemplary methods include receiving a request for an authentication code, generating the authentication code, receiving the generated authentication code, and allowing an application to communicate digital data with a web-based social network.

    Abstract translation: 提供了用于网络认证的示例性系统和方法。 示例性系统包括被配置为接收对认证码的请求的应用程序接口,与应用程序接口通信的代码生成器,被配置为生成认证码的代码生成器,以及还被配置为接收所生成的认证的应用程序接口 代码并允许应用程序将数字数据与基于Web的社交网络进行通信。 进一步的系统包括从没有互联网浏览器的网络设备接收的所生成的认证码,并且所接收的产生的认证码允许应用程序在长时间内与基于网络的社交网络通信数字数据。 示例性方法包括接收对认证码的请求,生成认证码,接收生成的认证码,以及允许应用与基于网络的社交网络通信数字数据。

    AUCTION-BASED SELECTION AND PRESENTATION OF POLLS TO USERS
    29.
    发明申请
    AUCTION-BASED SELECTION AND PRESENTATION OF POLLS TO USERS 有权
    基于拍卖的选择和向用户展示抛光

    公开(公告)号:US20120296749A1

    公开(公告)日:2012-11-22

    申请号:US13564696

    申请日:2012-08-01

    CPC classification number: G06Q30/02 G06Q30/0217 G06Q30/0224

    Abstract: A system and method for auction based polling is provided. Parameters related to a poll are received from a first user. Parameters related to a poll are received from a first user. A query is associated with the poll. A priority of the poll is determined based on the parameters. The poll is distributed to one or more second users according to the priority. Results to the poll are gathered. The results are reported to the first user.

    Abstract translation: 提供了一种用于基于拍卖的轮询的系统和方法。 从第一个用户接收与轮询相关的参数。 从第一个用户接收与轮询相关的参数。 查询与轮询相关联。 根据参数确定轮询的优先级。 轮询根据优先级分配给一个或多个第二用户。 收到的投票结果。 结果报告给第一个用户。

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