METHOD AND APPARATUS FOR MANAGING ALLOCATIONS OF MEDIA CONTENT IN ELECTRONIC SEGMENTS

    公开(公告)号:US20210150588A1

    公开(公告)日:2021-05-20

    申请号:US17162198

    申请日:2021-01-29

    Applicant: Xandr Inc.

    Abstract: Aspects of the subject disclosure may include, for example, receiving a request to forecast allocations for a new descriptor, the new descriptor differing from preexisting descriptors, each of the preexisting descriptors being associated with a subset of locations of a network of locations, each location corresponding to an electronic segment in electronic canvases, and the new descriptor being associated with a new subset of locations of the network of locations, identifying one or more affected descriptors having one or more overlapping subsets of locations of the network of locations and one or more non-overlapping subsets of locations of the network of locations, determining a forecast of allocated locations in each of the one or more affected descriptors; identifying, according to the forecast, at least a portion of allocated locations in the one or more overlapping subsets of locations that are displaceable resulting in a number of displaceable allocations, and determining, according to the number of displaceable allocations, a forecast of available unallocated locations with displacement. Other embodiments are disclosed.

    System and method for establishing a virtual identity for a premises

    公开(公告)号:US10951956B1

    公开(公告)日:2021-03-16

    申请号:US16664503

    申请日:2019-10-25

    Applicant: Xandr Inc.

    Abstract: Aspects of the subject disclosure may include, for example, a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations that encompass: determining a cluster of mobile devices at a premises comprising a media server, wherein the media server is communicatively coupled to the system through a network; establishing a physical location of the premises; associating one or more mobile devices of the cluster of mobile devices with the premises; and providing a service to the one or more mobile devices associated with the premises. Other embodiments are disclosed.

    COMPUTER SYSTEM AND METHOD FOR AUTOMATICALLY OPTIMIZING SELECTION OF MEDIA UNITS

    公开(公告)号:US20210056591A1

    公开(公告)日:2021-02-25

    申请号:US16999768

    申请日:2020-08-21

    Applicant: Xandr Inc.

    Abstract: Aspects of the subject disclosure may include, for example, identifying an initial set of content schedule constraints including an initial plurality of values for two or more of price, available inventory, target audience, media content, number of impressions, placement dates, and placement times; generating a preliminary advertising schedule based on the initial set of content schedule constraints; calculating reach and average frequency based on the preliminary advertising schedule, resulting in a first calculated reach and a first calculated average frequency; updating one or more of the initial plurality of values of the initial set of content schedule constraints based on the first calculated reach and the first calculated average frequency, the updating resulting in an updated set of content schedule constraints, the updated set of content schedule constraints having one or more values of only some constituent content schedule constraints thereof differ from one or more values of corresponding content schedule constraints of the initial set of content schedule constraints; and generating a first updated advertising schedule based on the updated set of content schedule constraints. Other embodiments are disclosed.

    Systems and methods for serving secure content

    公开(公告)号:US10832313B2

    公开(公告)日:2020-11-10

    申请号:US13631984

    申请日:2012-09-29

    Applicant: Xandr Inc.

    Abstract: A method and system for maintaining and delivering secure online content includes facilitating registration of secure content with an online content placement auction system, auditing the registered content to ensure security requirements for the registered content are met, and holding an auction among bidders for placement of content in a secure online content space. The process of holding an auction for the content space includes receiving a call for secure content to be served in the content space, transmitting a bid request to bidders in response to the call, receiving bid replies having bid amounts and proposed content to be securely served in the content space, and determining a qualifying subset of the received bid replies having proposed content approved as secure.

    Device identification techniques using shared device graph

    公开(公告)号:US10581980B2

    公开(公告)日:2020-03-03

    申请号:US15611052

    申请日:2017-06-01

    Applicant: Xandr Inc.

    Abstract: Systems and methods for building a device graph for cooperative device identification are disclosed. Various information is received at a computing system over a communications network, include information defining a relationship between (i) a unique identifier associated with a first device of a user and (ii) a unique identifier associated with the user, and information defining a relationship between (i) a unique identifier associated with a second device of the user and (ii) the unique identifier associated with the user. The unique identifiers associated with the devices are each mapped to the platform-wide identifier based at least in part on the unique user identifier. A device graph comprising a plurality of device nodes is constructed, with related device nodes connected by one or more edges. Nodes representing the devices are linked based on a relationship identified between them using the platform-wide identifier.

    Modifying bid price for online advertising auction based on user impression frequency

    公开(公告)号:US10528986B2

    公开(公告)日:2020-01-07

    申请号:US14597715

    申请日:2015-01-15

    Applicant: XANDR INC.

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device of a user, a notification of an available ad space in a user interface of an application executing on the client device, identifying one or more advertising elements, each advertising element representing a respective buyer and comprising a respective bid price, one or more respective campaigns, and one or more respective creative elements, for a particular advertising element having a bid price based on, at least in part, past revenue generated from the buyer, determining an impression frequency from one or more of the creative elements of the particular advertising element, and adjusting the particular advertising element's bid price based on the impression frequency, after adjusting the particular advertising element's bid price, ranking the advertising elements based on, at least in part, the respective bid prices, and for a top-ranked advertising element, identifying a first creative element of the top-ranked advertising element, and sending the first creative element to the client device.

    PROBABILISTIC FREQUENCY CAPPING
    28.
    发明公开

    公开(公告)号:US20230281661A1

    公开(公告)日:2023-09-07

    申请号:US18110136

    申请日:2023-02-15

    Applicant: Xandr Inc.

    CPC classification number: G06Q30/0254 G06F16/955 H04L43/045 H04L67/535

    Abstract: Aspects relate to delivering directed content using frequency capping concepts without third-party cookie technology or other user-identifiable information. Systems and methods are described for determining an estimated number of impressions a user may view or experience based on historical, anonymized data. A covisitation graph is used to estimate the number of times an unidentified user may see an item of directed content, within in a predetermined period of time, based on a single visit to a particular website. The covisitation graph accounts for and also provides for estimated views of the item of directed content on other websites deemed related to the particular website. Therefore the estimated delivery rate for that website can be calculated and used to enforce frequency capping principals.

    SYSTEMS FOR FAST AND/OR EFFICIENT PROCESSING OF DECISION NETWORKS, AND RELATED METHODS AND APPARATUS

    公开(公告)号:US20230129672A1

    公开(公告)日:2023-04-27

    申请号:US18083242

    申请日:2022-12-16

    Applicant: Xandr Inc.

    Abstract: Aspects of the subject disclosure may include, for example, a technique for processing a decision network that includes obtaining an index encoding a mapping from potential values of an input parameter to decision parameters of the network's predicates, wherein the mapping associates potential values of the input parameter with decision parameters affected by those potential values; evaluating decision parameters affected by specified values of the input parameter, including identifying each decision parameter to which the index maps at least one specified values of the input parameter, and setting the values of those decision parameters in accordance with the input parameter's specified values; and analyzing the decision network, including evaluating the predicates of one or more of the decision nodes based on the values of the predicates' decision parameters, and determining, based on the values of the evaluated predicates and a topology of the decision network, that a particular terminal node encodes the network's output. Other embodiments are disclosed.

    Methods and systems for impression inventory trading

    公开(公告)号:US11574374B2

    公开(公告)日:2023-02-07

    申请号:US16392724

    申请日:2019-04-24

    Applicant: Xandr Inc.

    Abstract: Systems and methods for providing an impression inventory trading platform are described. A specification of impression inventory for sale is received from a seller, the impression inventory having associated therewith a plurality of attributes. Each attribute is specified as either visible or hidden to a potential impression inventory buyer. The impression inventory specification and visible attributes associated therewith are provided to one or more potential impression inventory buyers via a user interface, and negotiation for purchase of the impression inventory is facilitated between the seller and one or more of the potential impression inventory buyers via the user interface.

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