公开(公告)号：US20210056591A1

公开(公告)日：2021-02-25

申请号：US16999768

申请日：2020-08-21

Applicant: Xandr Inc.

Inventor： Peter Campbell Doe ,  Marco A. Montes de Oca

IPC: G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, identifying an initial set of content schedule constraints including an initial plurality of values for two or more of price, available inventory, target audience, media content, number of impressions, placement dates, and placement times; generating a preliminary advertising schedule based on the initial set of content schedule constraints; calculating reach and average frequency based on the preliminary advertising schedule, resulting in a first calculated reach and a first calculated average frequency; updating one or more of the initial plurality of values of the initial set of content schedule constraints based on the first calculated reach and the first calculated average frequency, the updating resulting in an updated set of content schedule constraints, the updated set of content schedule constraints having one or more values of only some constituent content schedule constraints thereof differ from one or more values of corresponding content schedule constraints of the initial set of content schedule constraints; and generating a first updated advertising schedule based on the updated set of content schedule constraints. Other embodiments are disclosed.

公开(公告)号：US20210084370A1

公开(公告)日：2021-03-18

申请号：US17018770

申请日：2020-09-11

Applicant: Xandr Inc.

Inventor： Peter Campbell Doe

IPC: H04N21/442 ,  H04N21/81 ,  H04N21/45 ,  H04N21/472 ,  G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, obtaining delivery data, wherein the delivery data identifies a plurality of addressable objects to which media content has been delivered; obtaining research sample data, wherein the research sample data identifies, for each of a plurality of households, one or more household member characteristics associated with one or more members of the household who are assessed as having viewed the media content; selecting, as a target characteristic, a particular household member characteristic; and determining, based upon the delivery data and the research sample data, a numerical count, the numerical count being determined as an estimated number of viewers who had viewed the media content that had been delivered to the plurality of addressable objects and who have the target characteristic. Other embodiments are disclosed.