MACHINE LEARNING MODELS APPLIED TO INTERACTION DATA FOR FACILITATING MODIFICATIONS TO ONLINE ENVIRONMENTS

    公开(公告)号:US20220214957A1

    公开(公告)日:2022-07-07

    申请号:US17703188

    申请日:2022-03-24

    Applicant: Adobe Inc.

    Abstract: In some embodiments, a computing system identifies a current engagement stage of a user with an online platform by applying a stage prediction model based on interaction data associated with the user. The interaction data describe actions performed by the user with respect to the online platform and context data associated with each of the actions. The computing system further identifies one or more critical events for promoting the user to transition from one engagement stage to a higher engagement stage based on the interaction data associated with the user. The computing system can make the identified current engagement stage of the user or the identified critical event to be accessible by the online platform so that user interfaces presented on the online platform can be modified to improve a likelihood of the user to transit from the current stage to a higher engagement stage.

    Forecasting potential audience size and unduplicated audience size

    公开(公告)号:US11080745B2

    公开(公告)日:2021-08-03

    申请号:US15435869

    申请日:2017-02-17

    Applicant: Adobe Inc.

    Abstract: Forecasting a potential audience size and an unduplicated audience size for a digital campaign includes receiving an audience segment input and a time period input. The audience segment input is converted into multiple atomic target specifications. For each of the multiple atomic target specifications, a potential audience size is determined during the time period input by selecting a time series model based on a frequency of attribute values from the atomic target specification and combining the selected time series model with a frequent item set model. The potential audience size for each of atomic target specifications is aggregated over the time period input into a total potential audience size. The total potential audience size is output. The time series model and the frequent item set model are obtained using data from a historic bid request database.

    Real-time calculated and predictive events

    公开(公告)号:US10666748B2

    公开(公告)日:2020-05-26

    申请号:US14451148

    申请日:2014-08-04

    Applicant: ADOBE INC.

    Abstract: Embodiments of the present invention provide systems, methods, and computer storage media directed to an analytics tool for detecting real-time user or “visitor” events based on real-time data. More specifically, events are detected based on actions not taken by a user. In this regard, events can be defined and, thereafter, detected based on inactions of a user. In some cases, events are inferred or predicted based on a calculated likelihood of a user not performing an action. Upon determining an event based on an action not being performed by a user, an interested party may be notified thereof such that the interested party can influence, in real-time, visitor conversion.

    Generating weighted contextual themes to guide unsupervised keyphrase relevance models

    公开(公告)号:US12190621B2

    公开(公告)日:2025-01-07

    申请号:US17653414

    申请日:2022-03-03

    Applicant: Adobe Inc.

    Abstract: The present disclosure relates to systems, methods, and non-transitory computer readable media that utilize intelligent contextual bias weights for informing keyphrase relevance models to extract keyphrases. For example, the disclosed systems generate a graph from a digital document by mapping words from the digital document to nodes of the graph. In addition, the disclosed systems determine named entity bias weights for the nodes of the graph utilizing frequencies with which the words corresponding to the nodes appear within named entities identified from the digital document. Moreover, the disclosed systems generate a keyphrase summary for the digital document utilizing the graph and a machine learning model biased according to the named entity bias weights for the nodes of the graph.

    Determining feature impact within machine learning models using prototypes across analytical spaces

    公开(公告)号:US11580420B2

    公开(公告)日:2023-02-14

    申请号:US16253892

    申请日:2019-01-22

    Applicant: Adobe Inc.

    Abstract: Methods, systems, and non-transitory computer readable storage media are disclosed for analyzing feature impact of a machine-learning model using prototypes across analytical spaces. For example, the disclosed system can identify features of data points used to generate outputs via a machine-learning model and then map the features to a feature space and the outputs to a label space. The disclosed system can then utilize an iterative process to determine prototypes from the data points based on distances between the data points in the feature space and the label space. Furthermore, the disclosed system can then use the prototypes to determine the impact of the features within the machine-learning model based on locally sensitive directions; region variability; or mean, range, and variance of features of the prototypes.

    Machine learning models applied to interaction data for facilitating modifications to online environments

    公开(公告)号:US11314616B2

    公开(公告)日:2022-04-26

    申请号:US16775815

    申请日:2020-01-29

    Applicant: Adobe Inc.

    Abstract: In some embodiments, a computing system identifies a current engagement stage of a user with an online platform by applying a stage prediction model based on interaction data associated with the user. The interaction data describe actions performed by the user with respect to the online platform and context data associated with each of the actions. The computing system further identifies one or more critical events for promoting the user to transition from one engagement stage to a higher engagement stage based on the interaction data associated with the user. The computing system can make the identified current engagement stage of the user or the identified critical event to be accessible by the online platform so that user interfaces presented on the online platform can be modified to improve a likelihood of the user to transit from the current stage to a higher engagement stage.

    Generation of controlled attribute-based images

    公开(公告)号:US11176713B2

    公开(公告)日:2021-11-16

    申请号:US16778906

    申请日:2020-01-31

    Applicant: ADOBE INC.

    Abstract: Embodiments of the present disclosure are directed towards generating images conditioned on a desired attribute. In particular, an attribute-based image generation system can use a directional-GAN architecture to generate images conditioned on a desired attribute. A latent vector and a desired attribute are received. A feature subspace is determined for the latent vector using a latent-attribute linear classifier trained to determine a relationship between the latent vector and the desired attribute. An image is generated using the latent vector such that the image contains the desired attribute. In embodiments, where the feature space differs from a desired feature subspace, a directional vector is applied to the latent vector that shifts the latent vector from the feature subspace to the desired feature subspace. This modified latent vector is then used during generation of the image.

    GENERATION OF CONTROLLED ATTRIBUTE-BASED IMAGES

    公开(公告)号:US20210241497A1

    公开(公告)日:2021-08-05

    申请号:US16778906

    申请日:2020-01-31

    Applicant: ADOBE INC.

    Abstract: Embodiments of the present disclosure are directed towards generating images conditioned on a desired attribute. In particular, an attribute-based image generation system can use a directional-GAN architecture to generate images conditioned on a desired attribute. A latent vector and a desired attribute are received. A feature subspace is determined for the latent vector using a latent-attribute linear classifier trained to determine a relationship between the latent vector and the desired attribute. An image is generated using the latent vector such that the image contains the desired attribute. In embodiments, where the feature space differs from a desired feature subspace, a directional vector is applied to the latent vector that shifts the latent vector from the feature subspace to the desired feature subspace. This modified latent vector is then used during generation of the image.

    MACHINE LEARNING MODELS APPLIED TO INTERACTION DATA FOR FACILITATING MODIFICATIONS TO ONLINE ENVIRONMENTS

    公开(公告)号:US20210232478A1

    公开(公告)日:2021-07-29

    申请号:US16775815

    申请日:2020-01-29

    Applicant: Adobe Inc.

    Abstract: In some embodiments, a computing system identifies a current engagement stage of a user with an online platform by applying a stage prediction model based on interaction data associated with the user. The interaction data describe actions performed by the user with respect to the online platform and context data associated with each of the actions. The computing system further identifies one or more critical events for promoting the user to transition from one engagement stage to a higher engagement stage based on the interaction data associated with the user. The computing system can make the identified current engagement stage of the user or the identified critical event to be accessible by the online platform so that user interfaces presented on the online platform can be modified to improve a likelihood of the user to transit from the current stage to a higher engagement stage.

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