Methods and systems for determining an effectiveness of content in an immersive virtual reality world

    公开(公告)号:US10088898B2

    公开(公告)日:2018-10-02

    申请号:US15087926

    申请日:2016-03-31

    摘要: An exemplary virtual reality media system provides a field of view of an immersive virtual reality world for display. The field of view includes content of the immersive virtual reality world and dynamically changes in response to user input provided by a user. The virtual reality media system integrates a virtual object into the immersive virtual reality world and detects that a gaze of the user is directed at the virtual object while the virtual object is within the field of view. The virtual reality media system tracks an amount of time that the gaze of the user is directed at the virtual object and, based on the tracked amount of time, generates effectiveness data for the virtual object with respect to the user. Corresponding methods and systems are also disclosed.

    Methods and systems for minimizing pixel data transmission in a network-based virtual reality media delivery configuration

    公开(公告)号:US10403049B2

    公开(公告)日:2019-09-03

    申请号:US15945528

    申请日:2018-04-04

    摘要: An exemplary virtual reality media provider system identifies a viewable pixel data subset and an unviewable pixel data subset within pixel data representative of a set of pixels that constitute a particular scene to be transmitted to a media player device. The media player device includes a head-mounted display screen worn by a user to view the particular scene. The viewable pixel data subset is representative of pixels corresponding to non-overlapping portions of two overlapping shapes arranged on the head-mounted display screen, while the unviewable pixel data subset is representative of pixels corresponding to an overlapping portion of the two overlapping shapes arranged on the head-mounted display screen. The virtual reality media provider system transmits the identified viewable pixel data subset to the media player device, and abstains from transmitting the identified unviewable pixel data subset to the media player device. Corresponding systems and methods are also disclosed.