Methods and Apparatus for Assessing Web Page Decay
    31.
    发明申请
    Methods and Apparatus for Assessing Web Page Decay 审中-公开
    评估Web页面衰减的方法和设备

    公开(公告)号:US20080097978A1

    公开(公告)日:2008-04-24

    申请号:US11955481

    申请日:2007-12-13

    IPC分类号: G06F17/30

    CPC分类号: G06F16/958

    摘要: Systems and methods are herein disclosed for assessing the staleness of a web page. In particular, in one method of the present invention, the staleness of a web page is assessed by examining internal date references within the web page. In another method of the present invention, the staleness of a web page is assessed by examining the meta-data associated with the web page. In a further method of the present invention, the staleness of a hyperlinked web page is determined by examining the link status of the hyperlinks. If the web page has a relatively large number of dead links, it is assessed as being a stale web page. In a still further method of the present invention, the link status of web pages in the neighborhood of the web page being assessed is likewise examined.

    摘要翻译: 本文公开了用于评估网页的陈旧性的系统和方法。 特别地,在本发明的一种方法中,通过检查网页中的内部日期参考来评估网页的陈旧性。 在本发明的另一种方法中,通过检查与网页相关联的元数据来评估网页的陈旧性。 在本发明的另一方法中,通过检查超链接的链接状态来确定超链接网页的陈旧性。 如果网页的死链接数量相对较多,则会被视为一个陈旧的网页。 在本发明的又一方法中,同样检查正在评估的网页附近的网页的链接状态。

    System, method and computer program product for performing unstructured information management and automatic text analysis, including a search operator functioning as a weighted and (WAND)
    32.
    发明申请
    System, method and computer program product for performing unstructured information management and automatic text analysis, including a search operator functioning as a weighted and (WAND) 有权
    用于执行非结构化信息管理和自动文本分析的系统,方法和计算机程序产品,包括用作加权的搜索运算符和(WAND)

    公开(公告)号:US20070112763A1

    公开(公告)日:2007-05-17

    申请号:US11607080

    申请日:2006-11-30

    IPC分类号: G06F17/30

    摘要: Disclosed is a system architecture, components and a searching technique for an Unstructured Information Management System (UIMS). The UIMS may be provided as middleware for the effective management and interchange of unstructured information over a wide array of information sources. The architecture generally includes a search engine, data storage, analysis engines containing pipelined document annotators and various adapters. The searching technique makes use of a two-level searching technique. A search query includes a search operator containing of a plurality of search sub-expressions each having an associated weight value. The search engine returns a document or documents having a weight value sum that exceeds a threshold weight value sum. The search operator is implemented as a Boolean predicate that functions as a Weighted AND (WAND).

    摘要翻译: 公开了一种用于非结构化信息管理系统(UIMS)的系统架构,组件和搜索技术。 UIMS可以作为中间件提供,用于通过广泛的信息源有效地管理和交换非结构化信息。 该架构通常包括搜索引擎,数据存储,包含流水线文档注释器和各种适配器的分析引擎。 搜索技术利用了两级搜索技术。 搜索查询包括包含多个搜索子表达式的搜索运算符,每个搜索子表达式具有相关联的权重值。 搜索引擎返回具有超过阈值权重值和的权重值和的文档或文档。 搜索运算符实现为一个布尔谓词,用作加权AND(WAND)。

    System and method for providing contextual actions on a search results page
    33.
    发明授权
    System and method for providing contextual actions on a search results page 有权
    在搜索结果页面上提供上下文操作的系统和方法

    公开(公告)号:US09015140B2

    公开(公告)日:2015-04-21

    申请号:US12981860

    申请日:2010-12-30

    IPC分类号: G06F17/30

    摘要: The present invention provides a method and system for providing targeted applications within a search engine results page. The method and system includes receiving a search query from a user and interpreting the search query. The method and system then first maps the interpreted query to one or more action templates, wherein mapping the interpreted query to one or more action templates comprises selecting one or more actions associated with the interpreted query. The method and system then maps the selected one or more actions associated with the interpreted query to a plurality of applications and selecting one or more applications associated with the one or more actions. Finally, the method and system displays the one or more applications within a search results page.

    摘要翻译: 本发明提供了一种用于在搜索引擎结果页面内提供目标应用的方法和系统。 该方法和系统包括从用户接收搜索查询并解释搜索查询。 方法和系统然后首先将解释的查询映射到一个或多个动作模板,其中将解释的查询映射到一个或多个动作模板包括选择与解释的查询相关联的一个或多个动作。 该方法和系统然后将所解释的查询相关联的所选择的一个或多个动作映射到多个应用程序,并选择与一个或多个动作相关联的一个或多个应用程序。 最后,方法和系统在搜索结果页面中显示一个或多个应用程序。

    Context transfer in search advertising
    34.
    发明授权
    Context transfer in search advertising 有权
    搜索广告中的上下文转移

    公开(公告)号:US08886636B2

    公开(公告)日:2014-11-11

    申请号:US12342449

    申请日:2008-12-23

    IPC分类号: G06F7/00 G06F17/30 G06Q30/02

    CPC分类号: G06F17/30731 G06Q30/02

    摘要: A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.

    摘要翻译: 公开了一种用于确定输入特定查询的网页搜索者的登陆页面的类型的计算机实现的方法,所述方法包括:将着陆页面分类为具有计算机的训练分类器的多个着陆页类别之一 基于着陆页的文字内容; 由计算机确定要与着陆页相关联的一个或多个查询的特征; 并且与计算机一起选择是否基于在与多个手动分类的着陆页上的广告的相对平均转换率相关联来保留或改变与一个或多个查询相关联的着陆页的分类,当与 一个或多个查询。

    Method and system for quantifying user interactions with web advertisements
    35.
    发明授权
    Method and system for quantifying user interactions with web advertisements 有权
    用于量化用户与网络广告的交互的方法和系统

    公开(公告)号:US08812362B2

    公开(公告)日:2014-08-19

    申请号:US12390048

    申请日:2009-02-20

    IPC分类号: G06Q30/02 G06F17/30

    摘要: Methods and systems are provided that may be used to determine a probability of whether a visitor to a web document is likely to click on a web advertisement. An exemplary method may include detecting one or more features in a web document. One or more expert statistical models to which the web document belongs may be determined and associated weightings may be determined based, at least in part, on the one or more features detected. A click-through-rate probability for a web advertisement to be placed on the web document may be estimated based on the one or more expert statistical models.

    摘要翻译: 提供了可用于确定web文档的访问者是否可能点击网络广告的概率的方法和系统。 示例性方法可以包括检测web文档中的一个或多个特征。 可以确定web文档所属的一个或多个专家统计模型,并且至少部分地基于检测到的一个或多个特征来确定相关联的加权。 可以基于一个或多个专家统计模型来估计要放置在网络文档上的网络广告的点击率概率。

    System and method for a cloud-based electronic communication vault
    36.
    发明授权
    System and method for a cloud-based electronic communication vault 有权
    基于云的电子通讯库的系统和方法

    公开(公告)号:US08788819B2

    公开(公告)日:2014-07-22

    申请号:US13457744

    申请日:2012-04-27

    IPC分类号: H04L9/32

    摘要: Disclosed is a system and method for securely, conveniently and effectively storing information in a secure data repository or database, and securely delivering such information to a respective user. The secure repository and database, referred to as a Vault, is a secure storage utility used for storing and safekeeping valuable personal information and documents associated with a user. The Vault can store and provide access to personal documents for a user, such as but not limited to, wills, irreplaceable pictures or video, financial documents/bills, contracts, account numbers and credit card numbers. The Vault can be provided as a service within a smart, cloud-based system, which intelligently gathers, stores and initiates actions for a variety of user documents.

    摘要翻译: 公开了一种用于安全,方便和有效地将信息存储在安全数据存储库或数据库中并将这些信息安全地传递给相应用户的系统和方法。 称为保险库的安全存储库和数据库是用于存储和保存与用户相关联的有价值的个人信息和文档的安全存储实用程序。 保险箱可以存储和提供用户访问个人文档,例如但不限于遗嘱,不可替代的图片或视频,财务文件/帐单,合同,帐号和信用卡号码。 保险柜可以作为智能云基系统中的服务提供,智能地收集,存储和启动各种用户文档的操作。

    Term Weighting for Contextual Advertising
    38.
    发明申请
    Term Weighting for Contextual Advertising 审中-公开
    上下文广告的术语加权

    公开(公告)号:US20110093331A1

    公开(公告)日:2011-04-21

    申请号:US12581638

    申请日:2009-10-19

    IPC分类号: G06Q30/00

    摘要: A contextual advertising system selects online advertisements for display on a network location. The system may transform page content of a page received in a platform over a network into a textual representation. In addition, the system may transform received site content of a site into a site signature. The site includes the page. The system then may correct the textual representation utilizing the site signature to produce modified textual representation. The system may utilize the modified textual representation to select an online advertisement. Considering a page in the context of the entire website to which it belongs leads to better understanding and interpretation of the page topic(s) and thus yields more accurate ad matching.

    摘要翻译: 上下文广告系统选择在线广告以在网络位置上显示。 系统可以将通过网络在平台中接收的页面的页面内容转换为文本表示。 此外,系统可以将站点的接收站点内容转换为站点签名。 该网站包括该页面。 然后,系统可以使用站点签名来校正文本表示以产生经修改的文本表示。 该系统可以使用经修改的文本表示来选择在线广告。 考虑到其所属整个网站的上下文中的一个页面可以更好地理解和解释页面主题,从而产生更准确的广告匹配。

    METHOD AND SYSTEM FOR QUANTIFYING USER INTERACTIONS WITH WEB ADVERTISEMENTS
    39.
    发明申请
    METHOD AND SYSTEM FOR QUANTIFYING USER INTERACTIONS WITH WEB ADVERTISEMENTS 有权
    网页广告用于量化用户交互的方法和系统

    公开(公告)号:US20100217648A1

    公开(公告)日:2010-08-26

    申请号:US12390048

    申请日:2009-02-20

    IPC分类号: G06N5/02 G06Q10/00 G06Q30/00

    摘要: Methods and systems are provided that may be used to determine a probability of whether a visitor to a web document is likely to click on a web advertisement. An exemplary method may include detecting one or more features in a web document. One or more expert statistical models to which the web document belongs may be determined and associated weightings may be determined based, at least in part, on the one or more features detected. A click-through-rate probability for a web advertisement to be placed on the web document may be estimated based on the one or more expert statistical models.

    摘要翻译: 提供了可用于确定web文档的访问者是否可能点击网络广告的概率的方法和系统。 示例性方法可以包括检测web文档中的一个或多个特征。 可以确定web文档所属的一个或多个专家统计模型,并且至少部分地基于检测到的一个或多个特征来确定相关联的加权。 可以基于一个或多个专家统计模型来估计要放置在网络文档上的网络广告的点击率概率。

    System and Method for Retargeting Advertisements Based on Previously Captured Relevance Data
    40.
    发明申请
    System and Method for Retargeting Advertisements Based on Previously Captured Relevance Data 审中-公开
    基于以前捕获的相关性数据重新定位广告的系统和方法

    公开(公告)号:US20100161378A1

    公开(公告)日:2010-06-24

    申请号:US12342566

    申请日:2008-12-23

    IPC分类号: G06F17/30 G06Q30/00

    CPC分类号: G06Q30/0243

    摘要: Methods for selecting one or more advertisements based on previously captured relevance data to serve to a client system requesting a primary webpage is provided. The client displays a referring webpage having a hyperlink to the primary webpage. Upon selection of the hyperlink, the client sends a request to a content server storing the primary webpage. The content server classifies the primary webpage for content and retrieves persistent relevance information, possibly including a referrer of the primary webpage comprising a URL address of the referring webpage, a listing of other recently visited webpages, a listing of any bid phrases from previously displayed advertisements, and a listing of recent click data. The content server sends the primary webpage to the client, which includes an advertisement server request. The transaction between the content server and the advertisement server includes persistence relevance information to select advertisements to serve to the client.

    摘要翻译: 提供了基于先前捕获的相关性数据来选择一个或多个广告以用于请求主网页的客户端系统的方法。 客户端显示具有到主网页的超链接的引用网页。 在选择超链接之后,客户端向存储主网页的内容服务器发送请求。 内容服务器对主要网页进行内容分类并检索持久相关性信息,可能包括主要网页的引荐来源网址,其中包括引荐网页的URL地址,其他最近访问过的网页的列表,以前显示的广告中的任何出价短语的列表 ,以及最近点击数据的列表。 内容服务器将主网页发送给客户端,其中包括广告服务器请求。 内容服务器和广告服务器之间的事务包括持续相关信息,以选择要向客户端发送的广告。