摘要:
Systems and methods are herein disclosed for assessing the staleness of a web page. In particular, in one method of the present invention, the staleness of a web page is assessed by examining internal date references within the web page. In another method of the present invention, the staleness of a web page is assessed by examining the meta-data associated with the web page. In a further method of the present invention, the staleness of a hyperlinked web page is determined by examining the link status of the hyperlinks. If the web page has a relatively large number of dead links, it is assessed as being a stale web page. In a still further method of the present invention, the link status of web pages in the neighborhood of the web page being assessed is likewise examined.
摘要:
Disclosed is a system architecture, components and a searching technique for an Unstructured Information Management System (UIMS). The UIMS may be provided as middleware for the effective management and interchange of unstructured information over a wide array of information sources. The architecture generally includes a search engine, data storage, analysis engines containing pipelined document annotators and various adapters. The searching technique makes use of a two-level searching technique. A search query includes a search operator containing of a plurality of search sub-expressions each having an associated weight value. The search engine returns a document or documents having a weight value sum that exceeds a threshold weight value sum. The search operator is implemented as a Boolean predicate that functions as a Weighted AND (WAND).
摘要:
The present invention provides a method and system for providing targeted applications within a search engine results page. The method and system includes receiving a search query from a user and interpreting the search query. The method and system then first maps the interpreted query to one or more action templates, wherein mapping the interpreted query to one or more action templates comprises selecting one or more actions associated with the interpreted query. The method and system then maps the selected one or more actions associated with the interpreted query to a plurality of applications and selecting one or more applications associated with the one or more actions. Finally, the method and system displays the one or more applications within a search results page.
摘要:
A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.
摘要:
Methods and systems are provided that may be used to determine a probability of whether a visitor to a web document is likely to click on a web advertisement. An exemplary method may include detecting one or more features in a web document. One or more expert statistical models to which the web document belongs may be determined and associated weightings may be determined based, at least in part, on the one or more features detected. A click-through-rate probability for a web advertisement to be placed on the web document may be estimated based on the one or more expert statistical models.
摘要:
Disclosed is a system and method for securely, conveniently and effectively storing information in a secure data repository or database, and securely delivering such information to a respective user. The secure repository and database, referred to as a Vault, is a secure storage utility used for storing and safekeeping valuable personal information and documents associated with a user. The Vault can store and provide access to personal documents for a user, such as but not limited to, wills, irreplaceable pictures or video, financial documents/bills, contracts, account numbers and credit card numbers. The Vault can be provided as a service within a smart, cloud-based system, which intelligently gathers, stores and initiates actions for a variety of user documents.
摘要:
A contextual advertising system selects online advertisements for display on a network location. The system may transform page content of a page received in a platform over a network into a textual representation. In addition, the system may transform received site content of a site into a site signature. The site includes the page. The system then may correct the textual representation utilizing the site signature to produce modified textual representation. The system may utilize the modified textual representation to select an online advertisement. Considering a page in the context of the entire website to which it belongs leads to better understanding and interpretation of the page topic(s) and thus yields more accurate ad matching.
摘要:
Methods and systems are provided that may be used to determine a probability of whether a visitor to a web document is likely to click on a web advertisement. An exemplary method may include detecting one or more features in a web document. One or more expert statistical models to which the web document belongs may be determined and associated weightings may be determined based, at least in part, on the one or more features detected. A click-through-rate probability for a web advertisement to be placed on the web document may be estimated based on the one or more expert statistical models.
摘要:
Methods for selecting one or more advertisements based on previously captured relevance data to serve to a client system requesting a primary webpage is provided. The client displays a referring webpage having a hyperlink to the primary webpage. Upon selection of the hyperlink, the client sends a request to a content server storing the primary webpage. The content server classifies the primary webpage for content and retrieves persistent relevance information, possibly including a referrer of the primary webpage comprising a URL address of the referring webpage, a listing of other recently visited webpages, a listing of any bid phrases from previously displayed advertisements, and a listing of recent click data. The content server sends the primary webpage to the client, which includes an advertisement server request. The transaction between the content server and the advertisement server includes persistence relevance information to select advertisements to serve to the client.