公开(公告)号：US20090070219A1

公开(公告)日：2009-03-12

申请号：US12195321

申请日：2008-08-20

Applicant: Adam D'Angelo ,  Aditya Agarwal ,  Kang-Xing Jin ,  Yun-Fang Juan ,  Levy Klots ,  Oleksandr Moskalyuk ,  Yishan Wong

Inventor： Adam D'Angelo ,  Aditya Agarwal ,  Kang-Xing Jin ,  Yun-Fang Juan ,  Levy Klots ,  Oleksandr Moskalyuk ,  Yishan Wong

IPC: G06Q30/00 ,  G06Q10/00 ,  G06Q40/00 ,  G06Q90/00

CPC classification number: H04L67/306 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0258 ,  G06Q30/0269 ,  G06Q40/04 ,  H04L67/18 ,  H04L67/22 ,  H04W4/029

Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，网站根据会员的行为和会员的一个或多个特征提供有针对性的广告。 社交网站维护与成员有关的简介，描述会员的特征，如年龄，地理位置，就业，教育历史和兴趣。 社交网站将成员简档与多个广告请求的定位标准进行比较，并确定与成员简档匹配的广告请求，并为社交网站创造最多的收入。 在向成员展示广告时，网站可以通过从接收到的广告中选择一个可以最大化广告预期价值的广告来优化广告收入。

公开(公告)号：US10032189B2

公开(公告)日：2018-07-24

申请号：US13447102

申请日：2012-04-13

Applicant: Timothy Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: G06Q30/00 ,  G06Q99/00 ,  G06Q30/02 ,  H04L12/18 ,  H04W4/20 ,  H04W4/02 ,  H04L29/08

Abstract: A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.

公开(公告)号：US09984391B2

公开(公告)日：2018-05-29

申请号：US12853241

申请日：2010-08-09

Applicant: Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: G06Q30/02 ,  H04L12/18 ,  H04W4/20 ,  H04W4/02 ,  H04L29/08

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

公开(公告)号：US09794345B2

公开(公告)日：2017-10-17

申请号：US13391750

申请日：2010-08-19

Applicant: Le He ,  Wu Yu Hui ,  Xing Jin ,  Qing Bo Wang ,  Yang Zhao ,  Zhi Le Zou

Inventor： Le He ,  Wu Yu Hui ,  Xing Jin ,  Qing Bo Wang ,  Yang Zhao ,  Zhi Le Zou

IPC: G06F9/455 ,  G06F9/46 ,  H04L29/08

CPC classification number: H04L67/12 ,  G06F9/45558 ,  G06F2009/4557 ,  H04L67/18

Abstract: A mechanism is provided for searching a virtual resource in a large scale computing system environment. The virtual resource is deployed on at least one server. Each server is coupled to a sensor and communicates with the sensor. The sensors communicate with each other and consist of a communication network. Each sensor stores an identifier of a virtual resource deployed in a server connected with the sensor and the location information of the sensor itself. The mechanism receives a searching request for a virtual resource by the at least one sensor, the searching request containing an identifier of the virtual resource being searched; forwards the searching request in the communication network of the sensors; and returns a location information of a sensor storing the identifier of the virtual resource by the sensor itself.

公开(公告)号：US20140052780A9

公开(公告)日：2014-02-20

申请号：US13327557

申请日：2011-12-15

Applicant: Philip Anastasios Zigoris ,  Nipun Mathur ,  Robert Kang-Xing Jin ,  Brian Boland

Inventor： Philip Anastasios Zigoris ,  Nipun Mathur ,  Robert Kang-Xing Jin ,  Brian Boland

IPC: G06F15/16

CPC classification number: H04L65/403 ,  G06F17/30867 ,  G06Q50/01 ,  H04L67/22

Abstract: Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network.

Abstract translation: 针对社交网站中有机活动流的赞助故事生成的方法，设备和系统。 希望从有机活动流促进条目的用户可以使用赞助商用户界面来指定要向社交网络的成员显示的主页的一部分进行宣传的故事的类型。

公开(公告)号：US20130204954A1

公开(公告)日：2013-08-08

申请号：US13829410

申请日：2013-03-14

Applicant: Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: H04L12/58

CPC classification number: H04L51/32 ,  G06Q10/02 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0601 ,  G06Q40/12 ,  G06Q50/01 ,  H04L67/125 ,  H04L67/306

Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。

公开(公告)号：US20130198008A1

公开(公告)日：2013-08-01

申请号：US13804150

申请日：2013-03-14

Applicant: Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。

公开(公告)号：US20130080523A1

公开(公告)日：2013-03-28

申请号：US13247825

申请日：2011-09-28

Applicant: Yigal Dan Rubinstein ,  Srinivas P. Narayanan ,  Kent Schoen ,  Yanxin Shi ,  David Dawei Ye ,  Andrey Goder ,  Levy Klots ,  Robert Kang-Xing Jin ,  Alexey Spiridinov

Inventor： Yigal Dan Rubinstein ,  Srinivas P. Narayanan ,  Kent Schoen ,  Yanxin Shi ,  David Dawei Ye ,  Andrey Goder ,  Levy Klots ,  Robert Kang-Xing Jin ,  Alexey Spiridinov

IPC: G06F15/16

CPC classification number: H04L51/32 ,  G06Q10/107

Abstract: As a user of a social networking system views a page that includes information provided by the system, certain types of social interactions are monitored. If an interaction monitored for is detected, at least one recommendation unit is identified to present to user on the page. The recommendation unit is identified based on a description of the interaction. The recommendation unit suggests that the user perform a social interaction in the social networking system. The recommendation unit is transmitted to a device of the user and is presented to the user on the page without having to reload the entire page.

Abstract translation: 作为社交网络系统的用户，查看包含系统提供的信息的页面，监视某些类型的社交交互。 如果检测到监视的交互，则识别出至少一个推荐单元向页面上的用户呈现。 基于交互的描述来识别推荐单元。 推荐单元建议用户在社交网络系统中进行社交互动。 将推荐单元发送到用户的设备，并且在页面上呈现给用户，而不必重新加载整个页面。

公开(公告)号：US20130013541A1

公开(公告)日：2013-01-10

申请号：US13620273

申请日：2012-09-14

Applicant: Yun-Fang Juan ,  Kang-Xing Jin

Inventor： Yun-Fang Juan ,  Kang-Xing Jin

IPC: G06F15/18

CPC classification number: G06Q10/10 ,  H04L67/306

Abstract: A system and method for selecting users of a web-based social network who are likely to respond to an invitation, each of the users having associated profile information is disclosed. The method includes selecting pilot users and a reduced set of keywords from the profile information. The method further includes sending the invitation to the pilot users, receiving responses from the pilot users, and classifying the responses as either positive or negative. A training set of vector pairs is created each vector pair representing a pilot user and including data representing a classified response and training keywords selected from the reduced set of keywords and associated profile information for the pilot user. A function is determined based on the vectors and used to calculate a likelihood that each of one or more users of the web based social network will respond to the invitation.

Abstract translation: 公开了一种用于选择可能响应邀请的基于网络的社交网络的用户的系统和方法，每个用户具有相关联的简档信息。 该方法包括从简档信息中选择导频用户和减少的一组关键字。 该方法还包括将邀请发送给试用用户，接收来自飞行员的响应，并将响应分为正或负。 创建向量对的训练集合，每个矢量对表示导频用户，并且包括表示分类响应的数据，以及针对导频用户从关键字的缩减集合和相关联的简档信息中选择的训练关键字。 基于向量确定功能，并用于计算基于web的社交网络的一个或多个用户中的每一个将响应于该邀请的可能性。

公开(公告)号：US20130007277A1

公开(公告)日：2013-01-03

申请号：US13616220

申请日：2012-09-14

Applicant: Le He ,  Wu Yu Hui ,  Xing Jin ,  Qing Bo Wang ,  Yang Zhao ,  Zhi Le Zou

Inventor： Le He ,  Wu Yu Hui ,  Xing Jin ,  Qing Bo Wang ,  Yang Zhao ,  Zhi Le Zou

IPC: G06F15/173

CPC classification number: H04L67/12 ,  G06F9/45558 ,  G06F2009/4557 ,  H04L67/18

Abstract: A mechanism is provided for searching a virtual resource in a large scale computing system environment. The virtual resource is deployed on at least one server. Each server is coupled to a sensor and communicates with the sensor. The sensors communicate with each other and consist of a communication network. Each sensor stores an identifier of a virtual resource deployed in a server connected with the sensor and the location information of the sensor itself. The mechanism receives a searching request for a virtual resource by the at least one sensor, the searching request containing an identifier of the virtual resource being searched; forwards the searching request in the communication network of the sensors; and returns a location information of a senor storing the identifier of the virtual resource by the sensor itself.

Abstract translation: 提供了一种用于在大规模计算系统环境中搜索虚拟资源的机制。 虚拟资源部署在至少一台服务器上。 每个服务器耦合到传感器并与传感器通信。 传感器彼此通信并由通信网络组成。 每个传感器存储部署在与传感器连接的服务器中的虚拟资源的标识符和传感器本身的位置信息。 该机构由至少一个传感器接收对虚拟资源的搜索请求，该搜索请求包含正被搜索的虚拟资源的标识符; 在传感器的通信网络中转发搜索请求; 并且通过传感器本身返回存储虚拟资源的标识符的参数的位置信息。