公开(公告)号：US09536259B2

公开(公告)日：2017-01-03

申请号：US13786243

申请日：2013-03-05

Applicant: Google Inc.

Inventor： Alexander Collins ,  Ian James Leader ,  Yunkai Zhou

IPC: G06Q30/00 ,  G06Q30/06 ,  G06Q30/08 ,  G06Q30/02

CPC classification number: G06Q30/0625 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0631 ,  G06Q30/08

Abstract: Systems and methods for entity-based searching with content selection include receiving a search query and determining that the search query corresponds to a search entity. The search entity may be associated with an online action, thereby forming an entity-action pair. Auction parameters that specify the entity-action pair may be used to select third-party content. A visual layout for the third-party content may be generated based on the relationship between a search query and the entity-action pair and used as part of the presentation of the third-party content on a search result screen.

Abstract translation: 用于基于内容选择的基于实体的搜索的系统和方法包括接收搜索查询并确定搜索查询对应于搜索实体。 搜索实体可以与在线动作相关联，从而形成实体 - 动作对。 指定实体 - 动作对的拍卖参数可用于选择第三方内容。 可以基于搜索查询和实体动作对之间的关​​系并且在搜索结果屏幕上用作第三方内容的呈现的一部分来生成第三方内容的视觉布局。

公开(公告)号：US09438941B2

公开(公告)日：2016-09-06

申请号：US14974009

申请日：2015-12-18

Applicant: Google Inc.

Inventor： Alexander Collins ,  Brandon Bilinski

IPC: H04H60/32 ,  H04N21/25 ,  H04N21/442 ,  H04N21/24 ,  H04N21/658 ,  H04N21/41 ,  H04N21/45 ,  H04N21/466 ,  H04N21/439 ,  H04N21/4788 ,  H04N21/81

CPC classification number: H04N21/252 ,  H04N21/24 ,  H04N21/4122 ,  H04N21/4126 ,  H04N21/4394 ,  H04N21/44204 ,  H04N21/44218 ,  H04N21/4532 ,  H04N21/4667 ,  H04N21/4788 ,  H04N21/6582 ,  H04N21/8186

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for using second screen devices to augment media engagement metrics. In one aspect, a method includes accessing user activity data describing user activities performed by a user on a first user device during a first time period, and accessing data describing presentation of one or more content items during the first time period on second user devices. For the first user device, determining based on the user activity data, for each of a plurality of second time periods that are sub-periods of the first time period, a first level of user engagement with the first user device, and determining, based on the user activity data, for each second time period that is a sub-period of the first time period, a second level of user engagement with the one or more content items presented.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于使用第二屏幕装置来增加媒体参与度量。 一方面，一种方法包括在第一时间段内访问描述用户在第一用户设备上执行的用户活动的用户活动数据，以及访问描述在第一时间段内在第二用户设备上呈现一个或多个内容项目的数据。 对于第一用户设备，基于用户活动数据确定作为第一时间段的子周期的多个第二时间段中的每一个，与第一用户设备的用户参与的第一级别，以及基于 对于用户活动数据，对于作为第一时间段的子周期的每个第二时间段，与所呈现的一个或多个内容项目的用户参与的第二级别。

公开(公告)号：US09298779B1

公开(公告)日：2016-03-29

申请号：US13943281

申请日：2013-07-16

Applicant: Google Inc.

Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

IPC: G06F17/30

CPC classification number: G06F17/30424 ,  G06F17/3087

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 识别响应于查询的搜索结果，其包括搜索结果的顶部集合中的第一搜索结果，第一搜索结果与第一实体相关联。 标识第一符合条件的内容项目以便与搜索结果一起呈现与第一实体相关联的第一合格内容项目。 识别组合的内容项目，其是第一搜索结果和第一合格内容项目的组合，并且响应于查询而被呈现为搜索结果。 组合的内容项目被增强，包括：识别与第一实体相关的实体，识别与相关实体相关联的内容项目，选择至少一个所识别的内容项目，以及使用来自所选内容项目的内容来增加组合的内容项目。

公开(公告)号：US20160037213A1

公开(公告)日：2016-02-04

申请号：US14448124

申请日：2014-07-31

Applicant: Google Inc.

Inventor： Alexander Collins ,  Brandon Bilinski

IPC: H04N21/442 ,  H04N21/658 ,  H04N21/24

CPC classification number: H04N21/252 ,  H04N21/24 ,  H04N21/4122 ,  H04N21/4126 ,  H04N21/4394 ,  H04N21/44204 ,  H04N21/44218 ,  H04N21/4532 ,  H04N21/4667 ,  H04N21/4788 ,  H04N21/6582 ,  H04N21/8186

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for using second screen devices to augment media engagement metrics. In one aspect, a method includes accessing user activity data describing user activities performed by a user on a first user device during a first time period, and accessing data describing presentation of one or more content items during the first time period on second user devices. For the first user device, determining based on the user activity data, for each of a plurality of second time periods that are sub-periods of the first time period, a first level of user engagement with the first user device, and determining, based on the user activity data, for each second time period that is a sub-period of the first time period, a second level of user engagement with the one or more content items presented.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于使用第二屏幕装置来增加媒体参与度量。 一方面，一种方法包括在第一时间段内访问描述用户在第一用户设备上执行的用户活动的用户活动数据，以及访问描述在第一时间段内在第二用户设备上呈现一个或多个内容项目的数据。 对于第一用户设备，基于用户活动数据确定作为第一时间段的子周期的多个第二时间段中的每一个，与第一用户设备的用户参与的第一级别，以及基于 对于用户活动数据，对于作为第一时间段的子周期的每个第二时间段，与所呈现的一个或多个内容项目的用户参与的第二级别。

公开(公告)号：US20150039589A1

公开(公告)日：2015-02-05

申请号：US13955280

申请日：2013-07-31

Applicant: Google Inc.

Inventor： Alexander Collins ,  Andrew T. Wansley

IPC: G06F17/30

CPC classification number: G06Q30/02 ,  G06F17/30867 ,  G06Q30/0256

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content to a user. A method includes: receiving a query; receiving query results based on the query; determining for each of a predetermined number of top results entities associated therewith; using the determined entities to either augment or filter the query producing an enhanced query; and using the enhanced query to identify one or more sponsored content items for presentation to a user along with the query results.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的用于向用户提供内容的计算机程序。 一种方法包括：接收查询; 基于查询接收查询结果; 确定与其相关联的预定数量的顶部结果实体中的每一个; 使用所确定的实体来增加或过滤产生增强查询的查询; 以及使用所述增强查询来识别用于与所述查询结果呈现给用户的一个或多个赞助内容项目。

公开(公告)号：US20140372468A1

公开(公告)日：2014-12-18

申请号：US13918761

申请日：2013-06-14

Applicant: Google Inc.

Inventor： Alexander Collins ,  Brandon Bilinski

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  G06F17/30522

Abstract: The present disclosure relates to systems and methods for refining content selection criteria to facilitate content selection via a computer network. In some embodiments, a tool identifies a first entity used to select content of a first content provider. The first entity can correspond to a canonical stable identifier in a database. The tool can identify a plurality of sets of entities that each comprise the first entity and an additional entity different from the first entity. Each of the plurality of sets of entities can be associated with content of a corresponding content provider. The tool can determine a performance metric for the additional entity. The tool can compare the performance metric with a performance threshold. The tool can associate the additional entity with the content of the first content provider based on the comparison.

Abstract translation: 本公开涉及用于改进内容选择标准以便于经由计算机网络进行内容选择的系统和方法。 在一些实施例中，工具识别用于选择第一内容提供商的内容的第一实体。 第一实体可以对应于数据库中的规范的稳定标识符。 该工具可以识别每组包括第一实体和不同于第一实体的附加实体的多个实体集合。 多个实体组中的每一个可以与相应的内容提供者的内容相关联。 该工具可以确定附加实体的性能指标。 该工具可以将性能指标与性能阈值进行比较。 该工具可以基于比较将附加实体与第一内容提供商的内容相关联。

公开(公告)号：US08793255B1

公开(公告)日：2014-07-29

申请号：US13651628

申请日：2012-10-15

Applicant: Google Inc.

Inventor： Brandon Bilinski ,  Alexander Collins

IPC: G06F17/30

CPC classification number: G06F17/30595 ,  G06F17/30867 ,  G06N99/005 ,  G06Q10/06393 ,  G06Q50/01 ,  H04L67/22

Abstract: A system and method for generating a reputation score is disclosed. A processing unit processes user activity data from data sources to identify user interactions associated with a user. A categorizing engine categorizes the user interactions into categories. A social bonus engine determines a social bonus score based on social affinity data. A scoring engine computes a first reputation score for the user by combining scores for the categorized user interactions with a social bonus score. A learning engine receives a second set of user interactions and training data and generates a learning result that is used to update the first reputation score.

Abstract translation: 公开了一种用于产生信誉评分的系统和方法。 处理单元从数据源处理用户活动数据以识别与用户相关联的用户交互。 分类引擎将用户交互分为类别。 社会奖励引擎根据社会兴趣相关数据确定社会奖金积分。 评分引擎通过将用于分类的用户交互的分数与社会奖金分数组合来计算用户的第一信誉分数。 学习引擎接收第二组用户交互和训练数据，并产生用于更新第一信誉分数的学习结果。