Abstract:
This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving, at a first time, a device identifier in association with a first network identifier that corresponds to a first network to which the device is connected, processing the first network identifier to determine a first location, associating the device identifier with the first location and the first time, receiving a content request from the device, determining that the device has been connected to the first network within a defined chronological proximity of receiving the content request, selecting one or more content items based on at least the first location, and providing the one or more content items to the device. Other embodiments of the various aspects include corresponding systems, apparatus, and computer program products.
Abstract:
Systems and methods for content selection with privacy features include determining that a period of time from when the cookie was last used to visit a webpage has exceeded a threshold value. Based on the determination, the topic may be removed from an interest category profile used to select content.
Abstract:
Matching conversions from within applications on a client device to interactions with content items presented with resources may include receiving first data associated with an interaction with a content item displayed with a resource. The first data includes an application identifier for an application associated with the content item and an account identifier. The matching may also include receiving second data from the client device associated with a conversion using the application. The second data includes the application identifier and a device identifier for the client device. The matching may further include receiving third data from the client device that includes the account identifier and the device identifier. The conversion can be determined as associated with the interaction with the content item displayed with the resource based on matching the second data with the first data based on the third data.