摘要:
The presently described technology provides a mechanism for allowing custom targeted segments to be defined by parties outside of a content delivery system. Segments include collections of users grouped together based on common characteristics wherein targeted content is provided to a user based on her assignment to a segment. The present technology allows a content provider, as an example, to define a custom segment, thereby creating a grouping of users suited to receive the content provider's content. In some embodiments, a user interface is provided to the content provider, which includes all available characteristics, and value ranges corresponding to the characteristics. The content provider selects from among the characteristics and values corresponding to the characteristics to create a definition of a custom segment.
摘要:
An electronic commerce system includes a client computer and a server computer interconnected by a public packet switched communications network. The client computer is programmed to transmit to the server computer an order acceptance request that includes a plurality of terms or conditions of a proposed offer for a purchase, including multiple options of at least one of the terms or conditions of the offer. The server computer is programmed to process the order acceptance request based on pre-programmed criteria and, based on the processing of the order acceptance request, to transmit to the client computer an order acceptance response that includes a plurality of amendments to the proposed offer for the purchase, including selection of an option of the at least one of the terms or conditions.
摘要:
A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application.
摘要:
Service Access Codes (SACs) are special codes that are part of the standard North American Numbering Plan (NANP). Presented herein is a solution for which these special SACs can be used as addresses to wireless data and messaging applications without precluding their traditional use for voice calls. Accordingly, provided herein is an exemplary messaging address system and method for facilitating interaction between mobile subscribers and message-based applications. The system comprises: a communications network; and a message center system coupled to said communications network. The message center system comprises a processor configured to: associate destination addresses with corresponding data network addresses: said destination addresses formatted in accordance with a standard non-geographic numbering and administration plan, receive a mobile-originated message generated by a subscriber wireless device: said mobile-originated message including a destination address, translate said mobile-originated message's destination address into its corresponding data network address, and send said mobile-originated message to said corresponding data network address for receipt by a message-based application. In one embodiment of the invention, the destination address is formatted in accordance with the Numbering Plan (NANP) service access code (SAC) format.
摘要:
A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action.
摘要:
A method and system utilizing presence in a presence aware data/messaging network between a user and an organization for communication purposes to indicate when both parties are ready to engage in a dialog session or when one party has new information for the other party. The method and system can be further enhanced if the presence aware network also provides location information or other state information on the user.
摘要:
Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.
摘要:
The present technology is directed to improving the conversion rate of invitational content that is provided to the user of an interactive, content-receiving-and-displaying device. The content of a large number of primary-content sources is analyzed and keyword and/or other context-providing information is extracted from the primary-content sources. The keyword and/or other context-providing information is used to index the primary-content sources into an index according to a hierarchical taxonomy; the hierarchical taxonometric index is used to identify primary-content sources with which a given item of invitational content correlates; and the given item of invitational content is delivered to a user in response to the user accessing a primary-content source with which the given item of invitational content correlates.
摘要:
Systems and methods are provided for selecting invitational content for users based on their short-term and their long-term features. In operation, responsive to a request from a user terminal for a content package a journal of events associated with a user. Thereafter, short-term and long-term features in the journal are identified and tagged with pre-defined tags indicating a type of content associated with the patterns. The tags are then used to select invitational content by selecting content based on tags for the identified short-term features associated with a threshold level of activity or tags for the identified long-term features.
摘要:
Disclosed is a system and method for organizations to develop, test, execute and analyze messaging programs defining a message application server comprising (a) a dialog designer (104) configured to provide a user interface to allow rapid program creation, to schedule programs for execution, to upload messaging user data into lists, to download program result data, to test programs, to provide reports on messaging programs, (b) a dialog server (106) configured to execute messaging programs to manage simultaneous programs to store messaging user results and message delivery status, to maintain state and session context across message invocations for messaging users within a messaging program, and (c) a message exchange (108) configured to route messages to and from messaging service providers, to manage service addresses, to perform message billing and connected to messaging service providers, whereby organizations can execute messaging programs with messaging users by means for said messaging service.