Automatic Creation and Refining of Lead Scoring Rules
    41.
    发明申请
    Automatic Creation and Refining of Lead Scoring Rules 审中-公开
    自动创建和优化领先评分规则

    公开(公告)号:US20160217476A1

    公开(公告)日:2016-07-28

    申请号:US14602774

    申请日:2015-01-22

    CPC classification number: G06Q30/0201

    Abstract: Systems and methods disclosed herein score leads by determining and applying a scoring rule based on lead participation in an activity. This involves a processor of a computing device receiving information on participation in the activity by prior leads that resulted in conversions or rejections. A scoring rule is determined for the activity by assigning a score to the activity based on the information on participation in the activity by the prior leads that resulted in the conversions or the rejections. A new lead is scored using the scoring rule by assigning the new lead the score based on participation by the new lead in the activity. The scoring of the new lead can be used in various ways. In one example, the score of the new lead is used to determine to send a communication to the new lead.

    Abstract translation: 本文公开的系统和方法通过基于潜在参与活动的评分规则来确定并应用得分。 这涉及计算设备的处理器,其接收导致转换或拒绝的先前的线索参与活动的信息。 通过根据导致转换或拒绝的先前潜在客户参与活动的信息,为活动分配分数,确定活动评分规则。 通过使用评分规则对新领先者进行评分,通过根据新领先参与活动分配新领先分数。 新铅的得分可以以各种方式使用。 在一个示例中,新线索的分数用于确定向新线索发送通信。

    METHOD AND APPARATUS FOR PROVIDING A RESPONSE TO AN INPUT POST ON A SOCIAL PAGE OF A BRAND
    42.
    发明申请
    METHOD AND APPARATUS FOR PROVIDING A RESPONSE TO AN INPUT POST ON A SOCIAL PAGE OF A BRAND 审中-公开
    在品牌的社会页面上提供对输入POST的响应的方法和装置

    公开(公告)号:US20160148325A1

    公开(公告)日:2016-05-26

    申请号:US14553292

    申请日:2014-11-25

    CPC classification number: G06Q50/01 G06Q30/0269

    Abstract: A method for providing a response to an input post on a social page of a brand is provided. The input post is detected upon posting of the input post on the social page of the brand. The social page is present on a social channel. An inquiry regarding the brand is identified from content of the input post. At least one social post is determined from already posted posts on one or more social channels based on the inquiry. The at least one social post is associated with the brand. A response post is created using the at least one social post. The response post addresses the inquiry. The response post is then posted on the social page of the social channel as a reply to the input post. An apparatus for performing the method as described herein is also provided.

    Abstract translation: 提供了一种用于在品牌的社交页面上向输入文章提供响应的方法。 在品牌的社交页面上发布输入帖子时,会检测到输入信息。 社交页面存在于社交频道上。 关于品牌的询问是从输入帖子的内容中识别的。 基于查询,至少一个社会职位是从一个或多个社交渠道上已发布的帖子确定的。 至少一个社会职位与品牌相关联。 使用至少一个社交帖子创建回复帖子。 回复邮件涉及查询。 然后将回复帖子张贴在社交频道的社交页面上,作为对输入帖子的回复。 还提供了一种用于执行如本文所述的方法的装置。

    Adaptive Modification of Content Presented in Electronic Forms
    43.
    发明申请
    Adaptive Modification of Content Presented in Electronic Forms 审中-公开
    以电子形式呈现的内容的自适应修改

    公开(公告)号:US20160124930A1

    公开(公告)日:2016-05-05

    申请号:US14531560

    申请日:2014-11-03

    CPC classification number: G06F17/243 G06F17/2288 G06F17/30705

    Abstract: Systems and methods are provided for intelligently adapting content presented in electronic forms. In some embodiments, a processor provides access to multiple instances of a first version of an electronic form by multiple clients based on determining that insufficient data exists in a data source for a category of information. The first version of the form can include content for soliciting data associated with the category of information. The processor can receive responsive electronic communications in response to providing access to the first version of the form. The processor can provide access to multiple instances of a second version of the electronic form by multiple clients based on determining from the received responses whether sufficient data exists for the category of information. The second version of the electronic form can omit or replace the content for soliciting data associated with the category of information.

    Abstract translation: 提供了用于智能地适应以电子形式呈现的内容的系统和方法。 在一些实施例中,处理器基于确定信息类别的数据源中存在不足的数据,由多个客户端提供对电子表单的第一版本的多个实例的访问。 表单的第一个版本可以包括用于请求与信息类别相关联的数据的内容。 响应于提供对表单的第一版本的访问,处理器可以接收响应电子通信。 基于从接收到的响应确定是否存在关于信息类别的足够数据,处理器可以通过多个客户端提供对电子表单的第二版本的多个实例的访问。 电子表格的第二版可以省略或替换用于请求与信息类别相关联的数据的内容。

    Systems and Techniques for Intelligent A/B Testing of Marketing Campaigns
    44.
    发明申请
    Systems and Techniques for Intelligent A/B Testing of Marketing Campaigns 审中-公开
    智能A / B测试营销活动的系统和技术

    公开(公告)号:US20160117717A1

    公开(公告)日:2016-04-28

    申请号:US14525760

    申请日:2014-10-28

    CPC classification number: G06Q30/0243 G06Q30/0245 G06Q50/01

    Abstract: Systems and methods for testing two or more pieces of marketing communication content that intelligently selects test recipients sets to get effective results in a timely manner. One embodiment involves identifying a category of a marketing campaign and identifying potential test recipients who are interested in the category based on interactions by each respective potential test recipient with prior marketing communications associated with the category. The embodiment further involves selecting a first subset and a second subset of the potential test recipients and sending the first marketing communication content to the first subset and sending the second marketing communication content to the second subset. The embodiment further involves assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset.

    Abstract translation: 用于测试两个或多个营销通信内容的系统和方法,其智能地选择测试接收者集合以及时获得有效的结果。 一个实施例涉及识别营销活动的类别,并且基于每个相应的潜在测试接收者与与该类别相关联的先前营销通信的交互来识别对该类别感兴趣的潜在测试接收者。 该实施例还涉及选择潜在测试接收者的第一子集和第二子集,并将第一营销通信内容发送到第一子集,并将第二营销通信内容发送到第二子集。 该实施例还涉及评估第一子集的接收者的响应性并评估第二子集的接收者的响应性。

    METHOD AND APPARATUS FOR PROVIDING ENGAGING EXPERIENCE IN AN ASSET
    45.
    发明申请
    METHOD AND APPARATUS FOR PROVIDING ENGAGING EXPERIENCE IN AN ASSET 审中-公开
    在资产中提供参与经验的方法和装置

    公开(公告)号:US20160105633A1

    公开(公告)日:2016-04-14

    申请号:US14975148

    申请日:2015-12-18

    CPC classification number: H04N5/93 H04N5/91

    Abstract: In one embodiment, at least one of number of times a frame is paused by a plurality of users (users) and attention-activity of the users for the frame is tracked for each frame of an asset (video etc.). An interactive version of at least one frame is pre-generated based on the tracking. The interactive version is stored to enable playing of the interactive version of the at least one frame. In another embodiment, pausing of a currently playing frame (frame) of the asset is determined. A determination to replace the frame is made based on at least one of attention-activity of a user in the frame, and detecting metadata, of the frame, specifying that the frame is to be replaced. An interactive version of the frame is generated, based on at least one of the attention of the user and the metadata, to replace the frame with the interactive version.

    Abstract translation: 在一个实施例中,由多个用户(用户)暂停一帧的次数中的至少一个,并且针对资产的每个帧(视频等)跟踪用于该帧的用户的注意力活动。 基于跟踪预先生成至少一帧的交互式版本。 存储交互式版本以便播放至少一帧的交互式版本。 在另一个实施例中,确定资产的当前播放帧(帧)的暂停。 基于框架中的用户的关注活动中的至少一个以及检测帧的元数据来进行替换帧的确定,指定帧被替换。 基于用户和元数据的至少一个注意来生成帧的交互版本,以用交互式版本替换该帧。

    TARGETED MARKETING USING DYNAMICALLY VARIED RECOMMENDATIONS
    46.
    发明申请
    TARGETED MARKETING USING DYNAMICALLY VARIED RECOMMENDATIONS 审中-公开
    使用动态建议的目标市场营销

    公开(公告)号:US20150356622A1

    公开(公告)日:2015-12-10

    申请号:US14299919

    申请日:2014-06-09

    CPC classification number: G06Q30/0269

    Abstract: Techniques are disclosed for presenting recommended marketing content that can be dynamically varied (e.g., in real time or near-real time) based on the particular content of a web page that a user is currently reading, the content that the user has previously read, or a combination of these factors. For example, the current interactions of a user with content of a web page, such as scroll position or eye fixation, can be used to identify which portion or portions of the web page content the user is currently reading and which portions of the web page content the user is skimming or skipping over. Keywords can then be generated based on the content in those portions of the web page that the user is currently reading. Next, recommended marketing content corresponding to the keywords can be retrieved and presented to the user.

    Abstract translation: 公开了用于基于用户当前正在阅读的网页的特定内容,用户先前读取的内容来呈现可以动态变化(例如,实时或近实时)的推荐营销内容的技术, 或这些因素的组合。 例如,用户与网页的内容(例如滚动位置或眼睛固定)的当前交互可以用于标识用户正在阅读的网页内容的哪些部分或网页的哪些部分 用户正在撇号或跳过的内容。 然后可以基于用户当前正在阅读的网页的那些部分中的内容生成关键字。 接下来,可以检索与关键字相对应的推荐营销内容并呈现给用户。

    Reducing un-subscription rates for electronic marketing communications

    公开(公告)号:US10366400B2

    公开(公告)日:2019-07-30

    申请号:US14797806

    申请日:2015-07-13

    Abstract: Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.

    Color selector for desktop publishing

    公开(公告)号:US10067646B2

    公开(公告)日:2018-09-04

    申请号:US15386154

    申请日:2016-12-21

    Abstract: Techniques are disclosed for color selection in a desktop publishing application. A color selection technique includes receiving a selection of an image, automatically sampling a color from a pixel of the selected image, and adding the sampled color to a color swatch in a graphical user interface. The sampled color may be the predominant color in the image (e.g., the color that appears in the greatest number of pixels), or the sampled color may be the darkest or lightest color in the image. In another embodiment, several colors (e.g., two, three, four, five, six, seven, eight, nine or ten) are sampled from different pixels of the selected image, and some or all of the sampled colors are added to the color swatch. A designer can then select the sampled color(s) from the color swatch and apply the selected color(s) to one or more elements of a layout.

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