ADVERTISING RISK MITIGATION
    41.
    发明申请
    ADVERTISING RISK MITIGATION 审中-公开
    广告风险缓解

    公开(公告)号:US20080154705A1

    公开(公告)日:2008-06-26

    申请号:US11960110

    申请日:2007-12-19

    IPC分类号: G06F17/00 G06Q30/00

    摘要: The claimed subject matter relates to an architecture that can facilitate use of beneficial advertising opportunities in order to mitigate risks to a seller in connection with advertising expenses. The architecture can receive from the seller, inter alia, an indication of profits allocated to a host in exchange for advertising an item on behalf of the seller. Based upon the received data as well as information obtained from other sources, the architecture can determine a value associated with advertising for the seller. By ranking the values, the architecture can efficiently allocate advertising resources to the sellers that provide the highest value, while at the same time effectively ensure that the seller has little or no risk associated with the costs of advertising.

    摘要翻译: 所要求保护的主题涉及可以促进利用有益的广告机会以减轻与广告费用有关的卖方风险的架构。 该架构可以从卖方获得,除其他外,指示分配给主机的利润以代表卖方广告物品。 基于收到的数据以及从其他来源获得的信息,架构可以确定与卖方的广告相关联的值。 通过对价值进行排名,架构可以向提供最高价值的卖家有效地分配广告资源,同时有效地确保卖方与广告成本相关的风险很小或没有风险。

    Re-ranking search results based on lexical and ontological concepts
    43.
    发明授权
    Re-ranking search results based on lexical and ontological concepts 有权
    根据词汇和本体论概念重新排列搜索结果

    公开(公告)号:US09177057B2

    公开(公告)日:2015-11-03

    申请号:US12796127

    申请日:2010-06-08

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30864

    摘要: Search result re-ranking is provided by employing a concept graph from a metabase. When a search query is received, a query context of the search query is analyzed to identify dominant concepts for the search query. The dominant concepts are expanded by identifying the dominant concepts within a concept graph and identifying additional concepts having a strong relationship with the dominant concepts within the concept graph. A set of search results for the search query is analyzed to determine strength of relationship of each search result to the expanded concepts. The search results are re-ranked based on the strength of relationship of each search result to the expanded concepts and the strength of relationship of each expanded concept to the dominant concepts.

    摘要翻译: 通过使用元数据库的概念图提供搜索结果重新排序。 当接收到搜索查询时,分析搜索查询的查询上下文以识别用于搜索查询的主要概念。 通过识别概念图中的主要概念并确定与概念图中的主要概念具有强关系的其他概念来扩展主要概念。 分析搜索查询的一组搜索结果,以确定每个搜索结果与扩展概念的关系强度。 搜索结果根据每个搜索结果与扩展概念的关系强度和每个扩展概念与主要概念的关系强度进行重新排序。

    Semantic table of contents for search results
    46.
    发明授权
    Semantic table of contents for search results 有权
    搜索结果的语义目录

    公开(公告)号:US08150859B2

    公开(公告)日:2012-04-03

    申请号:US12701338

    申请日:2010-02-05

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30696 G06F17/30707

    摘要: A table of contents is generated for search results in response to a search query by identifying semantic concepts as topics for inclusion within the table of contents. When a search query is received, a search is performed to identify search results. The search results are compared to an ontology of topics to identify relevant topics. Additionally, search results are compared to an ontology of partial topics to identify relevant partial topics, which are named. Independent key-phrases are further generated from search results and identified as key-phrase topics. The identified topics, named partial topics, and key-phrase topics are ranked, and topics are selected for inclusion within a table of contents. A search results page is returned in response to the search query that includes search results and the generated table of contents.

    摘要翻译: 通过将语义概念识别为包含在目录内的主题来响应于搜索查询生成用于搜索结果的目录。 当接收到搜索查询时,执行搜索以识别搜索结果。 将搜索结果与主题本体进行比较,以确定相关主题。 此外,将搜索结果与部分主题的本体进行比较,以识别相关的部分主题,这些主题被命名。 从搜索结果进一步生成独立的关键词,并将其标识为关键短语主题。 被标识的主题,部分主题和关键词主题被排序,并且选择主题以包含在目录内。 响应于包括搜索结果和生成的目录的搜索查询返回搜索结果页面。

    Techniques For Provisioning Content
    47.
    发明申请
    Techniques For Provisioning Content 审中-公开
    提供内容的技术

    公开(公告)号:US20120016761A1

    公开(公告)日:2012-01-19

    申请号:US13184421

    申请日:2011-07-15

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/06 G06Q30/0601

    摘要: Techniques including systems and methods for facilitating transactions in connection with electronic trading cards. A finite number of electronic cards are created and associated with owners. Electronic cards are allowed to be bought, sold, traded, gifted, and/or otherwise involved in transactions. Card-related transactions may be conducted in connection with a social network. In one embodiment, publishers provide content for electronic trading cards and determine the timing and manner in which the cards are distributed.

    摘要翻译: 技术包括用于促进与电子交易卡有关的交易的系统和方法。 创建有限数量的电子卡并与所有者相关联。 允许电子卡被买卖,交易,资优,和/或以其他方式参与交易。 卡相关交易可以与社交网络相关联进行。 在一个实施例中,出版商提供电子交易卡的内容并确定卡被分配的时间和方式。

    Method and system for providing centralized web usage tracking
    49.
    发明授权
    Method and system for providing centralized web usage tracking 有权
    提供集中式Web使用跟踪的方法和系统

    公开(公告)号:US07457873B2

    公开(公告)日:2008-11-25

    申请号:US11532305

    申请日:2006-09-15

    IPC分类号: G06F15/173

    CPC分类号: H04L67/22 H04L67/02

    摘要: In accordance with a method and system for centralized network usage tracking, documents on a network server include a reference to content on a centralized logging server. When one of the documents is accessed by a client computer, the process of rendering the content at the client computer includes requesting the content from the logging server. The logging server, upon receipt of such a request, logs information embedded in the request and returns a trivial response which requires little time and which rendering of need not be perceivable by the user.

    摘要翻译: 根据用于集中式网络使用跟踪的方法和系统,网络服务器上的文档包括对集中式日志记录服务器上的内容的引用。 当客户端计算机访问其中一个文档时,在客户端计算机上呈现内容的过程包括从日志服务器请求内容。 记录服务器在接收到这样的请求后记录嵌入在请求中的信息,并且返回一个简单的响应,该响应需要很少的时间,并且哪个呈现不需要用户察觉。

    Method & System for Providing Centralized Web Usage Tracking
    50.
    发明申请
    Method & System for Providing Centralized Web Usage Tracking 有权
    提供集中Web使用跟踪的方法与系统

    公开(公告)号:US20070233882A1

    公开(公告)日:2007-10-04

    申请号:US11532305

    申请日:2006-09-15

    IPC分类号: G06F15/16

    CPC分类号: H04L67/22 H04L67/02

    摘要: In accordance with a method and system for centralized network usage tracking, documents on a network server include a reference to content on a centralized logging server. When one of the documents is accessed by a client computer, the process of rendering the content at the client computer includes requesting the content from the logging server. The logging server, upon receipt of such a request, logs information embedded in the request and returns a trivial response which requires little time and which rendering of need not be perceivable by the user.

    摘要翻译: 根据用于集中式网络使用跟踪的方法和系统,网络服务器上的文档包括对集中式日志记录服务器上的内容的引用。 当客户端计算机访问其中一个文档时,在客户端计算机上呈现内容的过程包括从日志服务器请求内容。 记录服务器在接收到这样的请求后记录嵌入在请求中的信息,并且返回一个简单的响应,该响应需要很少的时间,并且哪个呈现不需要用户察觉。