公开(公告)号：US20180121958A1

公开(公告)日：2018-05-03

申请号：US15337770

申请日：2016-10-28

Applicant: Telenav, Inc.

Inventor： Gregory Stewart Aist ,  Aliasgar Mumtaz Husain ,  Casey Carter ,  Shalu Grover

IPC: G06Q30/02 ,  H04W4/02

CPC classification number: G06Q30/0261 ,  G06Q30/0244 ,  G06Q30/0267 ,  H04W4/021

Abstract: A navigation system comprising of a control circuit configured to determine a targeted exchange for identifying a product or a service associated with the initiating request, determine a geofence goal associated with the targeted exchange for representing a condition regarding the product or the service, and generate a dynamic tailored-geofence including a shape for satisfying the geofence goal associated with the targeted exchange; and a storage circuit, coupled to the control circuit, configured to store the dynamic tailored-geofence.

公开(公告)号：US20180108046A1

公开(公告)日：2018-04-19

申请号：US15786551

申请日：2017-10-17

Applicant: Merkle, Inc.

Inventor： Peter Randazzo ,  John Gajewski ,  John Lee ,  Nicholas Illobre ,  Dionisio Espinal ,  Gerald Matthew Bavaro ,  David Michael Yonchak ,  Kelly Renee Leger

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0269 ,  G06F17/30368 ,  G06Q30/0241 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0271 ,  G06Q30/0277

Abstract: Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions and at least one processor configured to execute the instruction to: receive, over a network, client-provided data from a client device; identify at least one consumer by comparing the client-provided data against consumer data recorded in an electronic consumer database; obtain at least one unique consumer identifier for the identified at least one consumer, the at least one unique consumer identifier not including personal identifiable information; generate a target audience pool based on the at least one unique consumer identifier; and deliver, over a network, the target audience pool to the client device to facilitate targeted advertising to specific consumers.

公开(公告)号：US20180075470A1

公开(公告)日：2018-03-15

申请号：US15712050

申请日：2017-09-21

Applicant: Eversight, Inc.

Inventor： Michael Montero ,  David Moran

IPC: G06Q30/02

CPC classification number: G06Q30/0222 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0277 ,  H04N21/41415 ,  H04N21/8358

Abstract: Systems and methods for the efficient generation and testing of promotions within a load to card environment are provided. A load-to-card abstraction layer collects store, user and offer data. The test promotions are then generated to span a design space of an offer. The user base is segmented and the test promotions are applied. The promotions include an offer, and the ability to load the offer for later redemption (load-to-card). Redemption and load rates are measured, and can be used individually, or in combination, to gauge consumer engagement with the promotion. Promotions with low consumer engagement may be discontinued, until only optimally performing promotions are remaining.

公开(公告)号：US09892369B2

公开(公告)日：2018-02-13

申请号：US13428813

申请日：2012-03-23

Applicant: Kwabena Benoni Abboa-Offei

Inventor： Kwabena Benoni Abboa-Offei

IPC: G06Q10/00 ,  G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q10/00 ,  G06Q30/00 ,  G06Q30/0202 ,  G06Q30/0204 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0254

Abstract: A system and method for identifying whether certain web-based media or web-based videos are likely to become popular is provided. Videos that are identified as having a strong likelihood of becoming popular with a particular demographic group are paired to advertisements or other media appropriate for the particular demographic group. Videos that are likely to be popular are identified by measuring early input rates such as request rates, replay rates, comment rates, forwarding rates and reply rates. Input rate patterns including pattern segments correlated to inputs from a particular demographic group are identified.

公开(公告)号：US20180012252A1

公开(公告)日：2018-01-11

申请号：US13475181

申请日：2012-05-18

Applicant: Prabhu Balasubramanian ,  Bhanu Narasimhan ,  Alison B. Miller ,  Alena R. Fong ,  Nikhil Bakshi ,  Ilya Netchitailo ,  Jiaqi Yu ,  Varouj A. Chitilian ,  Chetan Patel

Inventor： Prabhu Balasubramanian ,  Bhanu Narasimhan ,  Alison B. Miller ,  Alena R. Fong ,  Nikhil Bakshi ,  Ilya Netchitailo ,  Jiaqi Yu ,  Varouj A. Chitilian ,  Chetan Patel

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06F9/448 ,  G06F9/5005 ,  G06F9/541 ,  G06F9/542 ,  G06F9/547 ,  G06F16/24552 ,  G06Q10/06 ,  G06Q30/0241 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0263 ,  G06Q30/0277

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.

公开(公告)号：US20180012248A1

公开(公告)日：2018-01-11

申请号：US15702577

申请日：2017-09-12

Applicant: Blue Kai, Inc.

Inventor： John Patrick Connelly ,  Lucian Vlad Lita ,  Michael Bigby ,  Charles Yang

IPC: G06Q30/02

CPC classification number: G06Q30/0241 ,  G06Q30/0244 ,  G06Q30/0254

Abstract: A system, method, apparatus and processor readable media are described for real-time prediction of an advertising audience volume through analysis of historical audience data, and tuning of the predicted audience volume. Embodiments enable a user to specify a query for audience volume prediction. Such a query may be a Boolean combination of various audience categories. A time range may be determined that indicates the amount of historical data that is to be analyzed to make the audience volume prediction in real time. Employing the user-specified query, an audience volume prediction may be provided for a future time period, based on an analysis of retrieved historical audience data for the time range. Embodiments may also enable a user to tune the predicted audience volume through modification of the query through one or more iterations.

公开(公告)号：US20180005274A1

公开(公告)日：2018-01-04

申请号：US15704891

申请日：2017-09-14

Applicant: Nanigans, Inc.

Inventor： Ric Calvillo ,  Claude Denton ,  Joshua Allen Breckman ,  Jonathan Palmer

IPC: G06Q30/02 ,  G06Q50/00 ,  G06F3/0482

CPC classification number: G06Q30/0269 ,  G06F3/0482 ,  G06F16/904 ,  G06F16/9535 ,  G06F16/958 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0276 ,  G06Q30/0277 ,  G06Q50/01

Abstract: A system is provided for ingesting existing advertising networks and/or advertising campaigns to enable centralized and consistent control. Various embodiments, are specially configured to enable users to capture the existing placement information (e.g., user interface design elements, execution rules, attribution information, etc.) and incorporate the existing ads or placements into build templates that facilitate management and/or modification of the placements by build group.

公开(公告)号：US20180005262A1

公开(公告)日：2018-01-04

申请号：US15196123

申请日：2016-06-29

Applicant: International Business Machines Corporation

Inventor： Saritha Arunkumar ,  Kuntal Dey ,  Nizar Lethif ,  Enara C. Vijil

IPC: G06Q30/02 ,  H04L29/08 ,  H04L29/06

CPC classification number: G06Q30/0244 ,  G06Q30/0269 ,  H04L65/60 ,  H04L67/306 ,  H04W4/023 ,  H04W4/029 ,  H04W4/08 ,  H04W4/23

Abstract: A split and merge advertisement method, system, and non-transitory computer readable medium, include an advertisement splitting circuit configured to split the first advertisement to be played on a second device when a moving user of the first group of users moves from a proximity of the first device to a proximity of the second device as detected by the user identifying unit of each of the first device and the second device, an optimization circuit configured to optimize a second advertisement to be played on the first device for the first group of users having a new group composition and a third advertisement to be played on the second device for the moving user, and an advertisement merging circuit configured to merge the third advertisement with the second advertisement when the moving user moves from the second device to the first device.

公开(公告)号：US20170372349A1

公开(公告)日：2017-12-28

申请号：US15192875

申请日：2016-06-24

Applicant: INTERNATIONAL BUSINESS MACHINES CORPORATION

Inventor： Mari A. Fukuda ,  Kugamoorthy Gajananan ,  Shun Jiang ,  Aly Megahed ,  Taiga Nakamura ,  Mark A. Smith

IPC: G06Q30/02 ,  G06Q50/14 ,  G06F17/30

CPC classification number: G06Q30/0244 ,  G06F16/90324 ,  G06Q50/14

Abstract: One embodiment provides a method for augmenting missing values in historical or market data for deals. The method comprises receiving information relating to a set of deals. For any service included in one or more deals of the set of deals but not included in one or more other deals of the set of deals, the method further comprises augmenting, for any or all of the one or more other deals that does not include the service, one or more missing values for the service with one or more recommended values based on a recommendation algorithm. The service may be at any service level of a hierarchy of services.

公开(公告)号：US20170364946A1

公开(公告)日：2017-12-21

申请号：US15450573

申请日：2017-03-06

Applicant: YAHOO JAPAN CORPORATION

Inventor： Yuki TAKI ,  Kenichi YAMADA ,  Sachio YAGI

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0267

Abstract: A determination device according to the present application includes an acquisition unit, a calculation unit, and a determination unit. The acquisition unit acquires user information that is information regarding a user who uses a terminal device that becomes a providing destination of content. The calculation unit calculates scores regarding a probability of the user performing a predetermined behavior for a plurality of pieces of the content on the basis of the user information acquired by the acquisition unit. The determination unit determines distribution content to be distributed to the terminal device on the basis of the scores of the plurality of pieces of content calculated by the calculation unit.